A huge thanks to the China-Britain Business Council team for putting on such a great event and to the brilliant panellists for their insightful dialogue! 💬
So brilliant to have a full room for our panel yesterday at the China-Britain Business Council's #ukchinabusinessforum A pleasure to present our CBBC x TONG Global report on Collaboration & Competition for consumer brands in China, and discuss with my fellow panelists what makes for a successful collaboration. Some key takeaways from the panel discussion: 🌏 The China opportunity is no longer just in China. Opportunities to engage with diaspora are growing year-on-year, and as Chinese brands go global there are opportunities for localised cross-brand collaborations 📱China's digital-first consumers love sharing great (and terrible) brand collaborations on Chinese social - so if you get it right, the impact can be massive. See Loewe's recent marketing activation with Hello Bike, which has been dominating my Rednote feed for weeks. 🧬 Kai-Chuan Chao from the British Library summed up perfectly how to approach partnerships: knowing your own DNA and making sure that's the core of your collaboration For more insights download the full report for a host of case studies on how brands like BALENCIAGA and The British Library are taking groundbreaking collaborations with Chinese brands and businesses to the next level, and how major Chinese brands like MINISO UK and HEYTEA are coming to (or already in) an international market near you. Download link in the commments! Thanks for taking a few pics Domenica! #china #chinamarketing #brandcollaboration #