Hot Pot China

🚨 WEBINAR: Cracking China’s Fitness Market 🚨 Next Friday, we’re bringing together two powerhouse experts, Emily Rhodes and Robin Trebbe, to unpack China’s booming fitness and athleisure space. 🔹 Emily – Creative Foresight Analyst at our sister agency The Future Laboratory. Emily tracks emerging trends across design, retail and future consumer behaviour, reporting from global events. She played a key role in The Future Laboratory’s latest sports and leisure macrotrend report, exploring the future of sports fandom. 🔹 Robin – Former VP at adidas China and INTERSPORT Group China. With decades of leadership experience in sports and retail, Robin has an insider’s view of China’s consumer mindset market trends, and brand success strategies. 💡 What to expect: 🎯 Emily will share key insights from The Future Laboratory report Game-Changers: The Future of Sports Fandom, revealing trends shaping the global fitness market. ⏳ Robin will dive deep into China’s evolving sports and athleisure landscape, offering first-hand expertise on winning strategies for brands. 🎟 Sign up now: https://hubs.la/Q03bGG6l0 📅 Friday, 21 March | 10:00 GMT | 11:00 CET | 18:00 China 🔥 Bonus: All attendees will get exclusive first access to Hot Pot China’s latest Deconstructing China Success ebook & Athleisure report—your essential guide to navigating China’s fitness market. #ChinaMarket #Athleisure #SportsBusiness #Webinar #Ecommerce #ConsumerInsights #FitnessBrands #DataAnalysis #ChineseConsumers

Athleisure continues to dominate in China, with major brands seeing double-digit growth in premium-priced categories. Long for more insights? 📩 Join our #webinar this Friday to deconstruct your brand's success in China: https://hubs.la/Q03cgnZ10 ⏬ Download 2024 Athleisure Ecommerce Sales Data: https://hubs.la/Q03cgjLx0 #ChinaMarket #Athleisure #FashionTrends #Ecommerce #Sportswear #ConsumerTrends #BrandStrategy #ChineseConsumers

🚀 What’s Next for Athleisure in China? Key Trends for 2025: https://lnkd.in/eY7G8xcq 🔥 Market Growth: Expect even faster expansion, with category leaders doubling down and new players entering the space. 📲 Douyin Dominance: The platform will continue to capture more consumer spend, but brands will need to reassess their operating model due to rising costs. 🧥 Outerwear’s Rise: Sports-inspired jackets and winterwear will be the next big opportunity. 💎 Premiumisation Continues: Consumers are prioritising quality over impulse buys, driving sales of higher-priced items. 🏆 Brand Competition Heats Up: Lululemon leads, but niche and challenger brands are carving out space—and winning loyal audiences. As the market evolves, brands need strategic adaptation to stay ahead. Are you ready? 📩 Sign up for our #webinar next week to deconstruct your brand's success in China: https://hubs.la/Q03bWnm30 ⏬ Download 2024 Athleisure Ecommerce Sales Data: https://hubs.la/Q03bWqpp0 #Athleisure #Ecommerce #ChinaMarket #ConsumerTrends #Douyin #RetailInnovation #Sportswear #BrandStrategy #ConsumerInsights #FitnessBrands #DataAnalysis #ChineseConsumers

🚨 WEBINAR: Cracking China’s Fitness Market 🚨 China’s fitness boom is a multi-billion-dollar opportunity—but what does it really take to succeed? Join former adidas China VP Robin Trebbe, The Future Laboratory analyst Emily Rhodes and the Hot Pot China strategy team as we decode China success, unpack exclusive market insights and reveal the real data behind what’s working (and what’s not). 🔥 What you’ll gain: ✅ Exclusive data on China’s fitness & athleisure market ✅ Expert strategies for growth & brand success ✅ First access to Hot Pot China’s new ebook & interactive market guide 📅 Friday, 21 March | 10-11 AM GMT 🔗 Sign up now: https://hubs.la/Q039Tg_R0 Tag your team, peers or anyone exploring China’s fitness space—this is one you won’t want to miss! 🚀  #ChinaMarket #Ecommerce #Athleisure #BrandGrowth #ConsumerInsights #FitnessBrands #DataAnalysis #ChineseConsumers

🐭 𝗠𝗼𝘂𝘀𝗲 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻—China’s latest Gen Z trend. Vlogs from a growing online subcommunity, Laoshuren (老鼠人, ‘Mouse People’), have taken China’s internet by storm, resonating with self-proclaimed low-energy Gen Zs. ❓ What defines a Mouse Person❓ • Prefers dim, cozy indoor spaces over the outside world. • Nocturnal habits: sleeping at dawn, waking up in the afternoon. • Lives off short videos & food deliveries for convenience. • Minimal effort lifestyle—even daily chores like showering are delayed or skipped. The trend first emerged from Chinese students in the UK, who, facing high living costs and gloomy winter days, started embracing a more reclusive lifestyle. Now, it’s resonating with young people across China, especially those growing up in the digital age with irregular schedules and ‘brain rot’ from endless scrolling. However, ‘Mouse People’ aren’t lazy. When something truly grabs their attention—be it a club night or a pop idol concert—they’ll show up fully energised. The key? Engagement. 💭 Is this just a passing internet joke, or does it reflect a bigger shift in youth culture? Drop your thoughts below! Screenshot via Xiaohongshu #ChinaTrends #GenZCulture #ConsumerInsights #DigitalLifestyle #MarketingToGenZ #ChinaMarketing #BrainRot #DigitalMemes

On my recent trip to Bavaria in Germany I was reminded of a few core principles by which I live by: be curious, be resilient and be connected. In this article detailing the experience of my unexpected evening alone in Munich I explain what happened. #businestravel #alwayslearning #curiosity #germany #resillience #connection

𝗩𝗜𝗗𝗘𝗢: 𝗣𝗿𝗲𝗺𝗶𝘂𝗺 𝗽𝗿𝗶𝗰𝗶𝗻𝗴 𝗶𝘀 𝗱𝗿𝗶𝘃𝗶𝗻𝗴 𝗖𝗵𝗶𝗻𝗮’𝘀 𝗮𝘁𝗵𝗹𝗲𝗶𝘀𝘂𝗿𝗲 𝗯𝗼𝗼𝗺. 🚀 Major brands like Fila and Lululemon are leading the charge, dominating the market with higher price points. The numbers back it up: 📈 Athleisure wear net sales on Tmall for products priced above $75 grew by 26% in 2024 (vs. 2023), reaching approximately $856M. Our Head of Strategy, Adam Sandzer, breaks down exclusive ecommerce data and key insights in our latest 𝗙𝗿𝗲𝗲 𝗔𝘁𝗵𝗹𝗲𝗶𝘀𝘂𝗿𝗲 𝗪𝗲𝗮𝗿 𝗠𝗮𝗿𝗸𝗲𝘁 𝗥𝗲𝗽𝗼𝗿𝘁. 📩 Download it now—link in the comments! #Athleisure #ChinaMarket #EcommerceTrends #ConsumerInsights #MarketingStrategy #LuxurySportswear #AthleisureWear

Happy Pancake Day from Hot Pot China 🥞 🥞 🥞 #PancakeDay #ShroveTuesday

Kraft Heinz is on fire 🔥—one creative crossover after another! From beauty to food, Heinz has been making unexpected yet strategic moves to connect with Chinese consumers. Most recently, it teamed up with premium egg brand Yellow Swan 黄天鹅—China’s first edible pasteurised eggs—to spotlight tomato egg stir-fry 番茄炒蛋, a beloved home-cooked dish. While ketchup isn’t a traditional ingredient in Chinese cuisine, the campaign cleverly plays into its seasonal appeal, enhancing winter tomatoes with extra richness. But this is more than just buzz. The campaign extends both online and offline, with branded eggs featuring real customer feedback and stories stocked at Alibaba Group's Freshippo grocery stores. Short films highlight how different demographics use the product, creating a full-circle engagement that drives trial and adoption. On Heinz’s rednote (Xiaohongshu) account, the brand is doubling down on local relevance by sharing recipes that incorporate ketchup into Chinese classics, like Sweet and Sour Ribs 糖醋排骨. This isn’t Heinz’s first creative move in China. Over Christmas and New Year, it partnered with clean beauty brand RED CHAMBER 朱栈, bringing festive energy with its iconic red while aligning with the brand’s clean beauty ethos. What do you think of Heinz’s approach? Have you seen any standout brand collaborations lately? Images via Heinz rednote #ChinaMarket #BrandCollaboration #ConsumerEngagement #ChinaTrends #MarketingStrategy #CrossoverCampaign #ChineseConsumers

What can you expect from China's athleisure market in 2025? Read from our Head of Strategy Adam Sandzer 👇