Farewill

We love seeing reports like the annual Legacy Market Review from Legacy Futures – it’s a reminder of why we do what we do to help our charity partners at Farewill! Legacy giving is growing, and more people are leaving gifts in their wills that make a real difference. To find out more about the key drivers shaping the legacy market in the future, sign up to their free webinar below 👇 See you there tomorrow! #LegacyGiving #Fundraising

“We don’t just want people to survive, we want them to live.” It was wonderful to hear from Sarah Newman (nee. Blake) and Chloe Fairbrother (she/her) last week, who joined us from Cancer Research UK (CRUK). As Kyla Vanbrook says, they talked about the incredible impact of legacy giving and explained some of the research programmes that gifts in wills are helping to fund (and have already funded!) As our team works on the other side of things – helping people to write their wills and leave those meaningful gifts - it’s always inspiring to hear these stories. There really is so much good you can do by leaving a gift in your will, whether it’s large or small you can help make a difference too. #CharityFundraising #LegacyGiving

✨ Discover the Future of Legacy Giving ✨ Don’t miss out on our 2024 #LegacyMarketReview – a FREE webinar designed to give you the insights you need to navigate the evolving legacy sector. 🗓 Date: Wed, 6 November 🕒 Time: 12pm-1pm GMT Join Douglas Clow, head of analysis, and Kath Horsley, senior consultant - analysis, as they explore: ✨ Key legacy market trends ✨ Influencing factors and performance drivers ✨ Expert projections for 2024 and beyond Whether you're a #Charity leader, fundraiser, or sector professional, this session will help you stay ahead. Secure your spot now 👉 https://lnkd.in/eWEmHq_5 #LegacyGiving #LegacyMarket #Fundraising #FreeWebinar #Nonprofit

Interesting report for our friends in legacy fundraising, looking into the challenges of recruiting and retaining teams in the legacy sector.

Join us tomorrow for the exclusive partner launch of our brand new marketing assistant 🎉 We are excited to open up the platform to all of our charity partners starting this week - you can now free up valuable time and boost your legacy efforts by creating personalised campaigns within minutes! Hear from Stephen Rowland, Camilla R. & Arran France on how the new assistant works, and how you can put it in practice for this Free Wills Month. 📅 Thursday, 10th of October 🕥 1-1:45pm 📍 Online Contact your account manager today to register and access your new marketing assistant. See you there! 💛

Looking to build a new legacy strategy for your hospice? 🎯 Earlier this year, we spoke with Ellie Carter about our partnership in developing a flexible five-year legacy strategy for St Barnabas Hospice. 🩵 She shared some brilliant insights for other hospices in the same position—here are three of her top tips. 💡 Want to learn more about her experience and what she discovered during the process? Read the full article here: https://lnkd.in/e3PsbVhT 📰 #legacystrategy #giftsinwills #hospicefundraising #hospices

Delighted to see such fantastic turnout for today’s webinar with the Institute Of Legacy Management! We are so excited to showcase our brand new Legacy Marketing Assistant to a room full of passionate legacy fundraisers, just in time for Free Wills Month. If you're a legacy fundraiser looking for a way to: ⏰ Free up valuable time ✍ Generate personalised campaigns in minutes 📈 Boost your legacy efforts …the Farewill Marketing Assistant could help! Reach out to our team at farewill.com/charities to schedule a demo. We'll explain how easy it is to set up and grow your legacy marketing strategy. #legacyfundraising #AI #charityfundraising

Are you a legacy fundraiser with a really long to-do list and limited time? We’ve developed a Legacy Marketing Assistant to help speed up the process from blank page to fully drafted campaign. If you're stuck, it'll help get you unstuck. If you're new to legacies, it'll give you a great place to start for creating simple, bespoke legacy campaigns in minutes. If this sounds interesting, register to join our webinar tomorrow at 11am to see a brand new AI use case for the legacy sector: “A Legacy Marketing Assistant in your pocket”, with Farewill and the Institute of Legacy Management. https://lnkd.in/egx3KEtS You’ll hear from our Partnerships and Engineering teams on the computing behind this beta version of the tool (tech-speak for ‘early stages’), and some real life case studies from Farewill charity partners who are already using it. Can’t attend the webinar? Get in touch at Farewill.com/charities and we’ll give you a demo! 💛 #CharityFundraising #LegacyGiving

Introducing your legacy team’s new best friend… We’re excited to announce a new feature for charities! Our Marketing Assistant is developed specifically for free-wills programmes. It’ll help you create simple, bespoke legacy campaigns in minutes. Some of our charity partners are already using it – even though it’s still in beta (tech-speak for ‘early stages’). They’ve been helping us test it and they’ve been creating free-wills marketing campaigns of their own. So now we’re inviting you to peek behind the scenes: find out what makes it so special, how to use it, and what else we have planned. For more details, join us next Tuesday 1st October at 11am for a special webinar hosted by the Institute Of Legacy Management: https://lnkd.in/egx3KEtS If you’re a charity and you don’t have a legacy programme yet… Farewill provides what’s known as a 'Free wills service' to charities. Free wills services power legacy fundraising. They’re programmes where charities offer wills and will-writing guidance to their supporters free of charge, along with information on how the will writer could leave a gift to support the charity if they wish. Since 2016, our free wills service has supported thousands of campaigns from charities of all shapes, sizes and cause areas. It's helped to raise over £1billion in pledged income for charitable organisations across the UK. Our latest feature is an intelligent campaign generator. It uses AI and your brand’s tone of voice to create campaigns with you, using the structure and key messages we’ve seen work best. Find out how it works and what else we have planned. Can’t attend the webinar? Get in touch at www.farewill.com/charities and we’ll give you a demo! 😎

Huge thanks to Institute Of Legacy Management for hosting the webinar about charity fundraising earlier. And thank you to Legacy Foresight for sharing inspiring facts and figures. This is our favourite: “It will take 50 years, and 2 million more marathon runners to raise as much as is donated in Gifts in Wills every year.” If you’re trying to convince people in your charity or organisation about the benefits of setting up a legacy giving programme, that’s definitely a stat to include in your pitch! #LegacyGiving #GiftsInWills #CharityFundraising