FENESTRA

Proud to welcome them in to the world!

Experienced insights from Schwab Ingo, Head of Media Digitisation at Deutsche Telekom HQ in discussion with my colleague Javier Campos on the impact and opportunity of #AI across marketing and media. Listen and learn how one of the most sophisticated digital marketing organisations on the planet think about the opportunity in the coming years (spoiler alert = Automation)! 👩🎓 🤖 😃 #mediabuying #mediaagency #performancemarketing #programmaticadvertising #adtech #martech #marketingautomation

We're thrilled to share our latest Case Study with our partners at Precis, one of the leading independent marketing agencies with offices from Stockholm to Los Angeles. Thank you Emma Caroline Franzén and Cristina Diaconu for your leadership and friendship. The automated marriage of analytics with bid optimisation is creating outsized productivity increases for our agency partners and their clients. We can't wait to share more. 🚀

After a manic Cannes Lions International Festival of Creativity conference for FENESTRA - while our colleagues back at base were scrambling to service current partners, on-board new clients and deliver even better automated products - I thought hard about what gushing LinkedIn update I should share - yachts ✅ , wrist bands ✅ , villas ✅ ... Taylor 🤔 ? I actually thought I'd share this picture: 30 mins drive west from the croisette, this is where Javier Campos and I stayed. You have to make up your own bed. Shout out to all the other #entrepreneurs out there. #keepitreal

When will machines deliver vast productivity uplifts in #mediabuying? Our CEO, Ashley MacKenzie, shares his thoughts with Omar Oakes at @themedialeader. “In the new age of programmatic media activation and global real-time bidding, humans aren’t able to assess performance of RTB or follow its complexities — only machines can. Further, a PowerPoint deck containing a performance or media buying review — now necessarily one and the same thing — used to take a subject matter expert weeks to write. They are are now created by AI in, literally, minutes.” https://lnkd.in/eumDVCGP

🚀 Thrilled to Have Presented at the London World's AI Congress! 🚀 I thoroughly enjoyed presenting to a large and diverse audience at the London World's AI Congress. The experience was invigorating, and the networking opportunities were invaluable. It was a privilege to connect with so many brilliant minds in the AI community. During my keynote, I highlighted some key trends and insights, including: 🔹 Data Frameworks for AI: Discussed the essential data frameworks that are driving AI advancements and how they can be leveraged for better outcomes. 🔹 AI Agents and LLMs: Explored how AI agents and Large Language Models (LLMs) are poised to revolutionise the future, transforming industries and redefining possibilities. 🔹 The Future Impact of AI: Provided a forward-looking perspective on the profound changes AI will bring to various sectors, especially marketing and media. I am proud to share that the Data Science team at FENESTRA is at the forefront of this revolution, pushing the boundaries of AI and LLM's to automate and optimise programmatic AdTech, driving efficiency and effectiveness in our client's strategies. For those who are looking to delve deeper into the subject, I highly recommend my book, "How to Grow Your Business with AI" https://bit.ly/4b31PEG. It's packed with strategies and insights on harnessing the power of AI to drive business growth. Thank you to everyone who attended and contributed to such an enriching experience. Let’s continue pushing the boundaries of what AI can achieve! 💡🌟 #AI #AICongress #DataFrameworks #AITrends #LLM #ArtificialIntelligence #Networking #BusinessGrowth #Fenestra #HowToGrowYourBusinessWithAI

Want to understand real use cases of #automation and #AI in media activation and analytics? Want to harness the value of #LLMs today? Meet the team at FENESTRA.

The products the team are building on our GenerativeAI platform - ChatFST - are insane. For our clients = days of work boiled down to minutes. ⏰ 😌 🔮 #generativeAI #AI #adtech #analytics #programmatic #mediabuying #mediareporting #programmaticadvertising #

The future is now. 🔮 The #PostCampaignAnalysis extract below was automatically produced by ChatFST, Fenestra's automated PCA generator using #largelanguagemodels inc. OpenAI and #llama3. If you want expert campaign insights that take humans days to discover at the press of a button, get in touch. The future is now. 🔮

🎙️ Exciting news from Fenestra!  🚀 We're thrilled to announce the launch of our new podcast series, #Mythbusters Podcast, where we dive into how #AI technologies are revolutionizing the advertising industry. Join our host, Javier Campos, Chief Information Officer at Fenestra and author of the bestselling book "How to Grow your Business with AI," in discussion with leading innovators to dispel common myths surrounding AdTech. In our debut episode, Javier is joined by Laurent Colard, SVP at VideoAmp, to explore the future of attribution models and programmatic. This series is designed to help you understand the dynamic role of Artificial Intelligence in advertising, learn how to leverage its power effectively, and discover why these technologies are more than just buzzwords. 🎧 Listen to our first episode now on your favourite platforms: Apple Podcasts (see comments): Attribution Models - Past, Present & AI-Powered Future Mythbusters · 23 April 2024 Spotify: Attribution Models - Past, Present & AI-Powered Future https://lnkd.in/e65Wd7u3 Don't let AI myths hold you back. Make sure to follow our show to stay updated and get a nudge when new episodes drop. We love hearing from our listeners! Get in touch at podcast@fenestra.io with your feedback and questions. Stay tuned, and let’s bust some myths together! #Fenestra #Mythbusters #AI #Advertising #Podcast #Marketing #Innovation #programmatic