Fight or Flight

Missed hospital appointments cost the NHS almost a billion pounds per year. That’s equivalent to the salary of 26,000 nurses. Last night, Fight or Flight partnered with DrDoctor to project the real-time cost of missed appointments onto iconic London landmarks, urging people to join our #WaitlistWatch mission - and to tackle the problem of NHS no-shows, head on. Coverage for our campaign has already appeared in The Telegraph, Forbes, LBC and London Live. #WaitlistWatch #NHS #DrDoctor

What an unreal day. We launched a bra. Yes, a bra. Met some lovely people. Hugged Rylan.  There was definitely something else… Oh yeah! We won SMALL CONSULTANCY OF THE YEAR! Lots of love from FoF to you: all the clients, people and partners who’ve made all this madness possible. And thank you PRWeek UK! We had the best time.

Bust the Taboo!    1 in 3 people are afraid of giving life-saving CPR to a woman because they are worried about touching her breasts.    Introducing the CPR Bra - the world’s first educational bra.   CPR Bra was designed for individuals and workplaces to help St John Ambulance break a life-threatening taboo.    Coverage for this important campaign is pretty much everywhere, including this morning's Mail, Guardian, and Mirror.   #CPRbra #RestartAHeart #bustthetaboo Thank you Lucy Edwards Sharon Gaffka Millie Bright Poppy O'Toole Gaynor Faye Ashley James Revolt

Big Hero Snitch is a winner - taking home the PRNEWS Platinum Awards Finance Campaign of the Year! We worked with Medius to examine the victim shaming that many whistleblowers face after reporting fraud. Many are branded with negative labels for life. Whistleblowers aren’t snitches, they’re heroes. Big thanks to a Heroic team, Kim Albrecht Dan Bird Kelly Millon O'Connor Sarah M. Rachul Lauren Payne-McLeod Kate Sarginson David Woodward Emma Silva Francesca Cahill Haider Chaudhry Iraj Gillani Lauren Stich Mariam A. Hasan Riccardo Luppi Jean Pierre Kathoefer Ben Taylor  

Can we speak to the manager???   No really…we’re hiring a new North American-based Account Manager and if you think it should be you, let’s chat!   Get in touch if you: ✅ Have 3-5 years of B2B/corporate communications experience ✅ You love media relations and can share examples of some of your best coverage ✅ Writing a good press release, blog, even an email is what gets you out of bed in the morning ✅ You can multitask like you’re in the semi-finals of the Great British Bake Off and your oven won’t heat up and you forgot to whip your meringue We work hard but can promise, we are a lot of fun! And we offer some great benefits too, as well as the opportunity to work with a group of incredibly talented PR professionals who learn from each other every day. Read more about the position and apply below…we can’t wait to meet you! https://lnkd.in/gX7uWz9k

A dream TV debut for any CEO 👀 with our help, Arkestro CEO Neil Lustig was able to provide timely commentary around a looming port strike that led him to his first ever TV appearance on Bloomberg Television 📺 Arkestro 🤝 Fight or Flight making things happen this week!

🔊 Need spokespeople to take media training seriously? Nothing gets their blood pumping like seeing the direct quotes immediately appear in high-profile national mock-ups.   This is the drama injected with Media TrAIner, our AI-enhanced media training.   Diana Marszalek’s article on PRovoke Media reveals the inspiration behind the idea and you can see it in action when Tim Fry and Dan Bird give a virtual demo to the IABC Chicago Chapter on Wednesday October 2, at 3pm BST / 10am ET. Head to their page to sign up and use code FOF24 for a free ticket on us!   Thanks to our brave (and willing!) guinea pig clients that helped us build and improve the experience. https://lnkd.in/gWGKQh-7

Photo dump of a truly incredible week as our global team descended on a little town in Devon, England, for FoFfsite 2024. Our thoughts go out to the only other couple staying in the hotel at the time.   FoFfsite highlight? The togetherness. And eating the entire hotel out of hashbrowns. Twice.

🤯 Our faces after receiving 14 nominations for the 2024 The Drum Awards Festival 🤯   Here's the breakdown:  Frontify Spot the Brand – 4x across B2B content, illustration, social and design Medius Big Hero Snitch – 6x across B2B PR, integrated campaigns, emotion, content, and finance Pitch Next Slide Company Please – 4x across B2B humor, social media, and content The winners will be announced in early November but you can entertain yourself by seeing if YOU can spot some iconic brands in Frontify's Spot the Brand poster below 👇

Do you know how your dental health affects your mental health? 🦷 🧠 🦷 🧠🦷   Over the past few months, we’ve had the pleasure of working with Bupa as they embark on a mission to educate the public about the links between a person’s oral health and overall well-being.   Take Bupa’s Great Unexplored quiz and post your score: https://lnkd.in/eWeFutCz   And remember folks, having good dental health means much more than having pearly whites…