FlexMR

When handled well, InsightHub can be a fount of actionable insights in many ways - and who better to share some tips and tricks than our Client Support Team? From valuable customisation options to increasing the reach of your research, there are several hacks you need to know to get the most out of your InsightHub experience: https://hubs.la/Q02W1rGS0 #mrx #insighthub #marketresearch

Taking into account the voice of the customer in business decisions is key to strategic success - but the consumer voice encapsulates a lot of different people, who all have different ways of processing information. So how do we take their accessibility needs into account in market research? Find out now: https://hubs.la/Q02VS3QS0 #mrx #insights #accessibility

Successful Customer Salience requires a good amount of investment - something that insight teams have struggled to secure for a while now. Promoting market research investment is tricky, especially when there are other organisational priorities to battle against. Discover some valuable tips to navigate competing priorities and secure your 2025 insight budgets: https://hubs.la/Q02VtyBp0 #mrx #invest #insights

Artificial intelligence is here, heralded as a pivotal tool in the reshaping of traditional approaches to market research - but is that true? In what ways has AI fully infiltrated the market research process and scaled research capabilities? #mrx #ai #strategy #marketresearch #insights

The key to successful Customer Salience is successful insights activation. As of yet there is no one right way of measuring the success of insights activation that works for everyone, but there might be a combination that works just right. While there are the standard metrics, don't be afraid to think out of the box when it comes to finding ways to measure the success of insights activation. While it may not yield quantifiable data, it could prove just as useful as ROI. Discover more: https://hubs.ly/Q02TWWsy0 #InsightsActivation #MRX #Strategy

So you've decided to embed Customer Salience into your business - what's next? How do you go about making this happen? From leveraging business politics to conducting a thorough decision-making audit, there are a few key steps to go through before creating your Customer Salience strategy. Learn more in our blog: https://hubs.la/Q02TMKyZ0 #mrx #CustomerSalience #strategy #marketresearch #insights

Without market research, there can be no true Customer Salience. These two concepts are inextricably linked through insights, but embedding Customer Salience into stakeholder organisations is a tricky task made even tougher when stakeholders don't understand why it's necessary. So how do we communicate this valuable connection to stakeholders? Discover how to overcome this challenge now: https://hubs.la/Q02Tgxm10 #mrx #customersalience #strategy #marketresearch #insights

Customer Salience suggests that the more frequently business leaders think about customers in the decision-making process, the better the outcomes will be for those informed decisions. And it all starts with insight. But how do we get stakeholders to listen to customer insights and act on them in the best ways possible? This was one of the main topics of conversation at the Customer Salience Summit on 3rd October 2024, with a range of agency and client-side speakers sharing their experiences and lessons in the pursuit of an answer. Read our Research Live article to get a taste of the key insights from the speakers themselves: https://hubs.la/Q02T51C50 #mrx #customersalience #insights #strategy #marketresearch

The 2024 Customer Salience Summit was a resounding success with current feedback scoring attendee satisfaction at an amazing 9.7/10, and we are currently deep in the planning stages for the Customer Salience Summit 2025. Herein lies a fantastic opportunity: Do you have an Customer Salience experience to showcase? Do you want to be a speaker at the 2025 Summit? We are now accepting submissions for original experiences, research, workshops and real-world case studies that demonstrate how insight teams can deliver long-term value and create cultures of Customer Salience. Learn more and submit your abstract now: https://hubs.la/Q02SVB9p0 #customersalience #mrx #marketresearch #insights #callforpapers

FlexMR's Customer Salience Summit was a hub of insights, innovation and inspiration last week. With great speakers and fantastic content, our attendees left with a wealth of ideas and new plans for their current and future strategies. If you missed the Summit, Research Live's Liam Kay-McClean has just published a brilliant write-up of the summit, with some great quotes from our presenters and a range of key insights from the day. Read the write-up now to access a few of the key learnings from the Summit: https://flx.mr/4dzfaoB #mrx #insights #marketresearch #customersalience #strategy