Research Live

AI personas are becoming more popular in the research world, but how far can they replicate the views of consumers? Liam Kay-McClean examines an experiment to test how close personas get to the real thing: https://lnkd.in/e9CCp-QW #mrx

Search data insight firm Captify® has appointed Jane Wolfson as international president in a newly-created role: https://lnkd.in/ei4zqznP #mrx

"The number of journals that cover topics of interest to market and social researchers has mushroomed ... but IJMR remains the only journal focusing on all aspects of market research methodology, and applications." Peter Mouncey reflects on 65 years of the Market Research Society (MRS) journal. International Journal of Market Research (IJMR) #mrx

Kids, teens and family insights agency The Insights Family has expanded its operations in London and New York. #mrx

Public policy evidence and advisory business Verian Group has launched seven centres of excellence and promoted 14 UK employees: https://lnkd.in/eMJc_WEh #mrx

The Washington Post’s Power Index gives a sense of how business, policy-makers and consumers are reacting to and prioritising the world’s biggest challenges: https://lnkd.in/ehCt4g-D #mrx

Consumer behaviour company Circana has agreed to acquire Nielsen’s Marketing Mix Modeling business and NCSolutions, a joint venture between Nielsen and Catalina on advertising effectiveness: https://lnkd.in/ekgjy8-V #mrx

The say-do gap in business’ approaches to sustainability is a major issue. How can researchers uncover the real barriers to businesses developing more sustainable business models? By Sandra Najem, Gerry Botchoukova-Farkova and THOM NOBLE: https://lnkd.in/ee6PW6gQ #mrx

Ipsos has launched a voluntary public takeover offer for infas Institut für angewandte Sozialwissenschaft GmbH, a market, opinion and social research company based in Germany, for €61.2m, subject to regulatory approvals: https://lnkd.in/e4R57Wpm #mrx

Topics that trend online often do not reflect the issues of most importance to the general public. An UNLIMITED study examined the reasons behind the disconnect: https://lnkd.in/e_AGdRWE #mrx