Flow City

Happy Halloween 👻

🎃 Halloween is the perfect time to capture your target audience's attention with captivating and creative displays. #DOOH advertising has the power to take customer engagement to new heights, creating memorable moments that make brands stand out in the spooky season! 🍬Here’s our #Halloween treat to drive customer engagement with DOOH: Embrace Real-Time & Interactive Content! DOOH screens are versatile and dynamic. This Halloween, use them to display themed, real-time content that interacts with your audience. Think along the lines of: 👻 Interactive Polls: Let passersby vote on Halloween trivia or favourite costume ideas, creating a buzz and inviting them to engage directly with your display. 👻 Live Social Feed Display: Encourage your audience to share their own Halloween experiences, costumes, or spooky décor on social media with a campaign hashtag. Showcasing these posts on DOOH screens makes your campaign feel alive and participatory. 👻 Seasonal Offers: A time-limited offer can generate excitement and drive foot traffic to nearby stores or event locations. Ready to make your Halloween campaign unforgettable? Let Flow City help you turn every passerby into an engaged customer this season! #HalloweenMarketing #CustomerEngagement #FlowCity #DigitalAdvertising #HolidayMarketing

With #Halloween just around the corner, it's the perfect time to celebrate those spooky #marketing strategies that grab our attention every year! From hauntingly creative #ads to exclusive seasonal deals, Halloween brings out the best in brand creativity 👻 Which tactic do you think stands out the most?

🎯 The Power of DOOH Advertising in London's Underground: A Holiday Opportunity! As the holiday season approaches, grab one of the most valuable yet underutilised opportunities to advertise your brand: the London Underground's Digital Out-Of-Home (DOOH) network. With 4 million daily tube journeys, this network is one of the most significant #DOOH platforms globally. Covering 272 stations, it features over 120,000 advertising boards and 612 digital screens, ensuring that brands can engage with millions of passengers as they travel across the city. What makes this even more exciting is the growing demand during the festive season, especially in key stations like Oxford Circus and Leicester Square. Escalator panels and strategically placed LCD screens offer brands a unique advantage: high dwell time, meaning more eyes on your message 👀 DOOH is already the dominant force in the #UK’s out-of-home advertising market, accounting for 63% of revenue. But the key to unlocking its full potential? An ally who understands the landscape 🌟 At #FlowCity, we specialise in helping brands maximise their presence across London's Underground and other prime locations. Whether you're looking to boost visibility with a high-impact holiday campaign or build long-term brand awareness, we can provide the expertise and network access you need to succeed. Are you ready to harness the power of DOOH this holiday season? Let Flow City take your brand where it matters most. #Advertising #MarketingStrategy #DigitalOutOfHome #LondonUnderground #HolidayCampaigns #MarketingTrends #FlowCity

🌍 United Airlines is embracing the power of out-of-home (#OOH) advertising, launching a nationwide campaign that leverages digital billboards in key cities, as well as major airport hubs. With bold, destination-focused visuals and concise #copy like "Heck yeah, we fly there," United is moving away from traditional travel marketing tropes. Drive direct #engagement and #performance results by leveraging the power of #DOOH for your brand > www.flow.city https://lnkd.in/deHPfjdk #MarketingInnovation #PerformanceMarketing #FlowCity #AdEfficiency

🚀 We're excited to see brands using the power of #DOOH to leverage their marketing efforts! 👀 Bio&Me I B Corp, an innovative company that’s all about gut health and wellness, wanted to make a splash with their latest launch, the "Good for Your Gut" Kefir Drinks and we were right there to help them make it happen. 📈 Using our tools, we powered a high-impact DOOH campaign that brought Bio&Me’s brand to life in-store and beyond. The result? Bio&Me tapped into a growing retail media landscape, increasing awareness and reaching health-conscious consumers in a big way. Stay tuned for more exciting stories of brands using Flow City to drive game-changing campaigns! #FlowCity #BioAndMe #GutHealth #RetailMedia

Great #OOH campaign for organ donation spotted on NY subway!

Black Friday is 8 weeks away and it seems to me the top topic for most of our clients. Whilst the cost of online raises, meaning that in some cases you have to spend 2x to get the same results, DOOH is a very attractive top of the funnel alternative. A lot of brands are already booking priming campaigns, before the BFCM. As a results we are seeing some locations sold at 90% for Q4. Can there more space created in the real world? The short answer is not. Whilst there are more screen being installed, the space we have ia the space we have to work with. So what are we going to? I went today to meet with the suppliers to discuss just that. #dooh #bfcm #programmatic #topoffunnel #dtc

🚀 Retail media is quickly becoming one of the fastest-growing channels in Digital Out-of-Home (#DOOH) advertising. It presents exciting opportunities to deliver tactical, real-world messaging, bridging the gap between online and offline engagement. For Direct-to-Consumer (#DTC) brands, the ability to target customers at each stage of the sales funnel has long been a digital-only advantage. Now, thanks to the growth of retail media in DOOH, this level of precision can be achieved in the physical world as well. The future of targeted advertising is here—and it’s everywhere. #RetailMedia #MarketingInnovation #CustomerEngagement #FlowCity

The Future of Advertising: Retail Media is Taking the Stage 🌟 As consumer behaviour continues to evolve, brands are increasingly turning to retail media to bridge the gap between online and offline experiences. At #FlowCity, we are at the forefront of this trend, leveraging #DOOH technology to enhance retail media campaigns in ways never seen before. Here’s why #RetailMedia is transforming the advertising landscape: 🛒 Direct Access to Shoppers: Retail media enables brands to reach consumers in the moments that matter most, right when they are making purchasing decisions. 📈 Data-Driven Precision: Combining real-time data with strategically placed digital screens, Flow.City provides advertisers with unprecedented targeting capabilities. This means more personalised and relevant content that drives measurable outcomes. 🌐 Seamless Integration: Retail media isn't just about ads; it’s about creating immersive brand experiences that resonate across multiple touchpoints. 💡 What’s Next? The rise of connected consumers means the demand for innovative retail media will only grow. Companies like Flow.City are shaping the future of this space delivering high-impact results for brands and retailers alike. 👉 Ready to elevate your retail media strategy? Let's connect and explore how we can help you reach your audience where it matters the most. #RetailMedia #AdvertisingTrends #DigitalOutOfHome #BrandEngagement #ConsumerExperience #MarketingInnovation #ShopperMarketing