Focaldata

✍️ Our latest Bi_Focal blog is a fascinating piece by PhD student James Breckwoldt, covering views on economic growth in the UK. The article utilises both our quant and qual products to get a comprehensive view of public opinion on the subject. 📊 James' analysis finds that attitudes towards growth are not easily tied to traditional left-right or liberal-conservative divides, instead forming a distinct dimension of political beliefs. Read it here 👇 https://hubs.li/Q02TYdbK0

🤖 What data source gives us the best steer on the US Election? Today, we're excited to publish exclusive analysis in partnership with Signal AI answering this exact question. 💡 We combined our two datasets from the same timeframe – individual-level polling data and media sentiment analysis – to produce this deep-dive across seven key swing states. 🔍 We cover attitudes towards Harris and Trump, voter polarisation and the key issues that are (and aren't) shaping the final days of the campaign. The answer? There are enough differences between the two sources to give both camps food for thought... Read the full blog below 👇

Curious about how AI is transforming market research? Recently, Justin Ibbett was invited to contribute to the third report by the Market Research Society (MRS) in a series exploring the impact of generative AI on market research. Download to learn about: 🚀 Focaldata AI's co-worker – a system where users input objectives and constraints (like budget), and it executes the project as efficiently as a human. 🤖 How gen AI is streamlining research processes and generating new insights across a range of real-world applications.  🙋♀️ The potential and limitations of AI in market research, and the importance of human oversight in complex, high-risk projects. 👉 https://lnkd.in/ey2qhwuw

📈 Congratulations to the Fairness Foundation on its launch of the Wealth Gap Register – an online resource that collates evidence around public perceptions inequality. 🔗 You can find the link in the comments. Working with Chief Executive Will Snell, we helped the foundation uncover all the hidden corners of the public's understanding of inequality. This includes the most elusive associations that are difficult to capture through traditional surveys. So in order to ensure we had fully unpacked all aspects of inequality, we ran AI qual depth interviews with 50 individuals from across the UK alongside a 2000-person quant survey. 🔮 And we're so glad we did. In these interviews, we found deep-seated concern around inter-generational tensions and inequality – an aspect that we had not thought to include in the quant. 💬 "Focaldata AI is a groundbreaking tool that comes into its own when you need more insights than can be provided purely by quantitative data". You can read the full case study below 👇

Curious how innovative companies are using Focaldata AI to solve critical business challenges? At Greenbook’s Insight Innovation Exchange, a multi-day event on AI-driven market research, Pierre Bouvard, Chief Insights Officer at CUMULUS MEDIA Westwood One, will join Focaldata AI’s Managing Director, Marco Pasqualina. Together, they will showcase how Focaldata AI was used to conduct large-scale, AI-moderated interviews, revealing the impact of Apple’s podcast auto-download restrictions on advertising revenue. 📅 Time: Wednesday 16th October, 17:10 PM - 17:30 PM BST 📍 Virtual Sign up here 👉 https://lnkd.in/gQqpws4z #ai #marketresearch #insights

At Focaldata we’re reimagining how AI and researchers collaborate. Our AI co-worker handles tasks that previously required a team of researchers: developing research plans, adapting research methodologies in real time based on incoming data, moderating interviews, and generating detailed live reports that can be interrogated in natural language. Next Tuesday, Justin Ibbett will present a Masterclass at Insight Platforms Analytics & Reporting Summit, introducing our AI co-worker and showcasing how it’s transforming research delivery. He’ll also share how clients like Virgin Media O2 and Moneysupermarket Group have used it to crowdsource product innovations, map consumer trends, and more. 📅 Time: Tuesday 15th October, 18:00 – 19:00 BST 📍 Virtual Sign up here 👉 https://lnkd.in/efyyjvUT #ai #marketresearch #insights

📢 We're proud to announce the publication of our joint report with UK in a Changing Europe on the attitudes of Britain's ethnic minority communities. 🔍 The report builds on Focaldata's long-standing expertise in understanding the views of minority groups and polling hard-to-reach audiences. 🔗 Read it in full on our website here: https://hubs.li/Q02SzzM90

⚡ We're delighted to announce that Focaldata AI has been nominated for the MRS Research Live Innovation of the Year Award 2024 🏆 👩💻 The nomination marks over 18 months of product development and refinement. We've now proud to unveil the world's first co-worker for consumer insight – Focaldata AI. ❓ Our intelligent co-worker understands your objectives, creates a research plan and delivers actionable results – like an agency but faster and a fraction of the cost. Curious to hear more? Speak to the team directly here 👉 https://lnkd.in/euv-a6NH

📈 What lead does Kamala Harris need in the popular vote to win in the Electoral College next month? 🎙️ Our Chief Research Officer James Kanagasooriam spoke to Andrew Neil on Times Radio yesterday to discuss. See what he had to say below 👇

📊 We released our latest swing state polls on the US presidential election this week. We find Kamala Harris narrowly ahead in six of the key swing states, but the race is still on a knife-edge. 📰 More findings here: https://lnkd.in/d-eECA3Y ✍️ Read our analysis on the makeup of the Kamala Harris coalition and their policy priorities: https://lnkd.in/dbdCZTAE