Formative

Did you catch the Harris-Trump presidential debate this week? If you didn’t, we’re sure the viral moments have already made their way onto your feeds… With soundbites turned into songs, wide-ranging commentary, and memes racking up millions of views, it’s clear this political race is playing out on social media in unprecedented ways. Want to learn more about the impact of TikTok and social media on this US election cycle? Dive into our latest features ⬇️ 🥥🌴 Out of the ‘coconut tree’ and into the White House: How social media is backing Kamala Harris: https://lnkd.in/dxnZFMSm 🧸🏈 A masterclass in social, comms and vibes: how Tim Walz took to the global stage: https://lnkd.in/eDVbaKew

The TCS NA Summit 2024 brought together thought leaders, industry experts and visionaries to explore how businesses can adapt and thrive in a world defined by AI, digital acceleration and constant change. Over three exciting days in Salt Lake City, discussions centred around building future-ready organisations, fostering innovation and creating resilient business models ⭐ We had the incredible opportunity to work closely with Tata Consultancy Services, capturing the energy and insights from the event. Over 3 days, our team was on the ground and: 🎥 Filmed 19 in-depth interviews with industry leaders 📸 Captured hundreds of impactful moments 🎬 Produced 3 daily recap videos to keep the buzz alive 💡 Delivered 2 key takeaway edits to highlight the future of business adaptability and AI It was inspiring to document the dynamic conversations around digital transformation and resilient leadership. Looking for a reliable event support partner? Contact us today at hello@formative.agency #TCSNASummit2024 #AI #ClientSuccess

🚨 Why we believe sub-editors are essential in the age of AI 🚨 In a world where AI offers viable, but not always reliable, content, our sub-editors ensure everything we produce is top-quality and highly relevant. Here’s why they’re indispensable: 🔍 Quality control: Catching errors and inconsistencies that AI might miss.  💡 Contextual understanding: Grasping cultural nuances and ensuring accuracy.  ⚖️ Ethical oversight: Flagging biases, ensuring transparency and upholding standards.  🎨 Creative input: Adding depth, personality and visual storytelling.  🔄 Adaptability: Adjusting to different formats and client needs.  🧠 Editorial judgement: Making key decisions on tone, content and presentation. Learn more about how we blend human expertise with cutting-edge tech to deliver exceptional content: https://lnkd.in/epVaAYwh

We are thrilled to announce that our very own CEO, Gay Flashman, has been selected as a judge for the prestigious Data & Marketing Association Awards 2024, hosted by DMA (Data & Marketing Association) UK 🎉 With the industry’s leading creative minds on the judging panel, the DMA Awards celebrate excellence in strategy, creativity and results across 39 categories. This is a huge honour, and we can’t wait to see the groundbreaking work this year. Are you ready to put your best work to the test? 💡 Submissions are open until Friday 20th September. Don’t miss out on the chance to showcase your campaigns and be recognised by industry leaders! Enter now and make your mark: https://lnkd.in/evNxPmgs #dmaawards #GoFurther

Curious about harnessing Generative AI tools? Our latest eBook offers a comprehensive guide to integrating GenAI into your social and content strategies, with a focus on effectiveness and ethics 📚🔍Download it for free now: https://lnkd.in/dyrn6Jc8 And if you still fancy talking to a human, then contact us at hello@formative.agency. We’d love to chat!

WhatsApp recently hit 100 million users in the US, and with its popularity as a social platform on the rise, it’s time to start talking about WhatsApp Channels. So what are they and why should you be including them in your marketing strategy? Channels are a one-way broadcast tool for admins to send content to their followers. Unidirectional channels - like WhatsApp Channels and Instagram Broadcasts - are growing at pace, as conversations across platforms are increasingly happening in private. As user behaviour on social continues to shift to personalised/direct messages, it could be time to rethink your marketing approach... Find out more ⬇ Contact us today at: hello@formative.agency

Here’s our roundup of this week’s trending social news: 💡 Instagram chief reveals a few handy hacks to boost reach on social 📊 X has rolled out new updates to its analytics features for Verified Organizations – and they’re genuinely useful! 📽️ LinkedIn adds video carousels to the feed Find out more below ⬇️ and if you want to know how these updates could become part of your creative strategy, check out our new blog for all things social: https://lnkd.in/eZQZPFeT

What does the Harris-Walz campaign show us about a new approach to political campaigning and marcomms? When Tim Walz joined Kamala Harris as her running mate on 6 August, the internet immediately adopted him as “everyone’s dad”. Since then, his campaign has seen rousing speeches, football metaphors and viral videos. From inviting influencers to the Democratic National Convention to ‘symphony dolphin’ memes, it’s clear the Harris-Walz ticket is committing its political campaign to social media in a way we’ve not seen before. Find out more about how social media has skyrocketed this governor’s journey from small-town Nebraska to Coach Walz on the world stage: https://lnkd.in/eDVbaKew

Ready to use Generative AI tools? Our new eBook is your go-to guide for effectively and ethically integrating GenAI into your social and content strategies. Download it for free now: https://lnkd.in/dyrn6Jc8

AI is transforming the design world in 2024, making studio-quality visuals more accessible than ever. From advanced 3D software to cutting-edge AI tools, designers now have powerful resources at their fingertips. 🎨 Follow Formative’s Graphic Designer, Ruth Evans, through the key design developments shaping marcomms messaging this year. Read more: https://lnkd.in/eGzTtJzW #DesignTrends #GenAI