FrameWorks UK

What do we do at Frameworks UK? We work with partners to communicate about social issues in ways that help create progress. In practice, this work can take many forms and include resources like toolkits and briefings, workshops and coaching programmes that equip people with how to use framing in practice, and strategy support to mobilise a movement behind a new story. And all of this is informed by our robust framing research on a range of issues such as health, homes, and children and families. Keep up-to-date with our latest work and get framing tips direct to your inbox by signing up to our newsletter: https://lnkd.in/eEDK-F4B

#MadeInSocialHousing was a win for campaigning and framing this Budget. Our Executive Director, Kate Stanley, explains three powerful framing tools used by the team at Shelter: 1. There’s a range of stories from different people – from Suggs to father and son Shandor and Billy. This adds scale and makes it much harder to dismiss a story as a one-off exception 2. The stories bring what ‘home’ really means to life. They speak to how our homes shape us, and how they allow us to build a life 3. They tell a story that goes further than calling out the housing crisis. They paint a picture of something to fight for. This builds a sense of efficacy – that it is possible to build a new generation of social homes. Read the full blog: https://lnkd.in/etjQzYst

Join us at FrameWorks UK! Are you passionate about creating social change through research and framing? We’re hiring a Research Assistant (Qualitative) to help us shape public thinking on key social issues, from health equity to affordable homes. In this role, you’ll: - Conduct qualitative research and support operations for research - Help to use these research insights to improve how the public think about critical social issues Details Location: Hybrid, 2 days in our central London office Salary: £36,000 + benefits Hours: Full-time (with part-time considered) If you have 2+ years of postgraduate or equivalent research experience, are proactive, organised, and ready to make a difference, apply by midnight, 8th December 🗓 https://lnkd.in/eP_DyWcQ

'Your strategy is not your communications strategy' - this statement took me years to *really* get. When organisations do really get it - what a difference it makes. Here's a tribute to Shelter ‘s campaigning - who *really* get it!:

Did you catch the first episode of Prince William: We Can End Homelessness last night? It's fantastic to see the #Homewards initiative of The Royal Foundation of The Prince and Princess of Wales working to change the narrative. Homewards is focused on improving understanding about the different forms of homelessness, shifting perceptions and boosting optimism that homelessness can be ended. Take a look at this one-page guide we created for Homewards last year. It summarises the recommendations from our extensive work with Crisis on how to talk about homelessness, and provides a quick introduction or reminder on how to frame your communications: https://lnkd.in/epamrPRc

Join us on Tuesday next week for the first in a new series of free webinars hosted by Chartered Institute of Housing with our Talking about Homes partners Joseph Rowntree Foundation (JRF) and Nationwide Foundation. We'll kick things off with an introduction to framing, with a focus on talking about social homes. Then we have two sessions taking a closer look at how to talk about homes alongside related issues: health and climate. Sign up for the sessions here: https://lnkd.in/eiA3pQPs Tuesday 5th November 2024, 1-2pm An introduction to framing, with a focus on social homes Thursday 14th November, 1-2pm How to talk about our homes and our health Wednesday 27th November, 1-2pm Framing our conversations about homes and climate

We're delighted to be teaming up with Neil Crowther and partners for this next chapter of telling a powerful story about adult social care, why it matters and what needs to change. Neil's blog is a great insight into the story so far, and what's next. #SocialCareFuture #NarrativeChange #SocialCare

This is a great explainer from Louise Marshall and our friends at The Health Foundation. It shows how understanding mindsets around health - and tracking how they are changing over time - can inform how we campaign for change and, crucially, when we should ramp up these efforts. Read the full blog: https://lnkd.in/gtiWbSiT #Health #PublicHealth #HealthInequalities #BuildingBlocksOfHealth #Comms #Framing #NarrativeChange

This is a great explainer from Louise Marshall and our friends at The Health Foundation. It shows how understanding mindsets around health - and tracking how they are changing over time - can inform how we campaign for change and, crucially, when we should ramp up these efforts. Read the full blog: https://lnkd.in/gtiWbSiT #Health #PublicHealth #HealthInequalities #BuildingBlocksOfHealth #Comms #Framing #NarrativeChange

🏡 Our webinar series 'Talking About Homes' in partnership with Nationwide Foundation and FrameWorks UK is back for a second season! The first of the three session series offers an introduction to what framing is and why it matters when we talk about social homes. 🗣️ As communicators, we need to demonstrate why building more social homes is both essential and possible. Insights from this session will provide guidance on how to explain what social homes are, why they matter and what needs to be done to increase their availability. 📆 This online event takes place on Tuesday 5 November at 1pm. Sign up here: https://bit.ly/4h6cgLb