FrameWorks UK

Attention housing associations and local authorities - this is for you, if you want practical guidance to improve your communications about new homes. Webinar: Talking about Homes: How to build consensus for building new homes Wednesday 9th April, 1-2pm This latest webinar in our Talking about Homes series will explore how to frame our communications so that we boost community support for building homes. Most people are concerned about the shortage of decent and affordable homes in the UK and support the broad idea that we need to build more homes. Yet we often face opposition when making the case directly to communities for homes to be built in their own locality. Join FrameWorks UK, in partnership with Joseph Rowntree Foundation (JRF) and the Nationwide Foundation, for a useful webinar that will provide insights and tips to help you: - Establish common ground and give people a reason to care - Win hearts and minds by showing why new homes are needed - Share a vision of the benefits of genuinely affordable homes and strong communities This webinar will benefit anyone who writes and talks about building new homes, especially local authorities and housing associations. It will last for one hour, which will include about 40 minutes for a presentation with then the remaining time for questions and answers. Register today to secure your place and be part of the conversation. If you can't attend on the day, sign up for the event and you'll receive the recording afterwards. https://lnkd.in/e38nBgZj

Keir Starmer says he wants to end homelessness once and for all—and we’re going to hold him to it. If we all speak up now, we can make sure the government delivers a bold plan to end homelessness once and for all. This means: 🏠 Making more homes genuinely affordable ❤️ Ensuring people experiencing homelessness get proper support 🛑 Preventing homelessness before it happens Sign our letter to Keir Starmer to tell him that a future free from homelessness starts now. https://bit.ly/41LxSWa

🥁 It’s here! My TEDxLondon talk “Why Stories of Trauma Don’t Create Change,” has gone live. https://lnkd.in/eg-yvt-f I’d love you to watch it and let me know what you think. It's all about *focus*. 🟢 What do we actually want our audiences to leave thinking, feeling, knowing? 🟢 How do we get audiences to focus on what needs doing, instead of turning away in despair? 🟢 And what’s making us tell stories in traumatising ways, even when we know the research says it doesn’t work? Since 2008 we at Heard – organisation have been linking up people with lived experience, media creatives and campaigners to create evidence-backed narratives of empowerment - ones that still move and challenge us, but leave us feeling that change is possible. I have had the privilege of working with a network of campaigners, narrative specialists and supporters over the years whose insight and collaboration have shaped our learning and work at Heard, helping to build the foundations for vital narrative work in the UK. I've tagged some of them below. I am enormously grateful to the campaigner and survivor Jane Chevous who generously allowed me to use a video of her in my talk - her contribution has helped us to train hundreds of campaigners over the years, and I appreciate her support and wisdom so much. Finally, a huge thank you to the amazing TEDxLondon team - what a thrill to have had this experience in such safe and dedicated hands. 🙏 Alana Avery Kate Llewellyn Chiara Varè Nicky Hawkins Sophie Hobson Melissa Murdock Amy Barbor Alice Sachrajda Maxine Thomas-Asante FRSA Madeleine Ellis-Petersen Zoë Speekenbrink Greg Cochrane Jessica Davis Amy Pearce Olivia L Matthew Butcher Kevin Smith Jude Habib Ruth Taylor Ella Saltmarshe Aishah Siddiqa Zino Onokaye-Akaka Makaela Lewis Tanicha T. Francesca Panetta Tamsyn Hyatt Kate Stanley Abigail Scott Paul The Consent Collective Husna Mortuza Holly Donagh Laura Lines Hannah Sewell Sanjiv Lingayah Maryam Pasha Simon Bucknall Adeela Warley #TEDx #DeepNarratives #StorytellingForChange #NarrativeShift #SocialImpact #Empowerment #focus

What shapes the way people think about participatory and community arts? How can we communicate their value in ways that resonate beyond the sector? In this ArtWorks Alliance podcast, Rob Watson and Kate Stanley of FrameWorks UK explore how framing influences public understanding, policy support, and advocacy for the arts. How often do we see the arts framed in economic terms rather than in relation to social cohesion, well-being, or civic engagement? What happens when we shift the focus from transactional measures to deeper, values-based narratives? Kate shares insights from research on social issues, showing how reframing can move discussions away from blame or individual responsibility and towards collective solutions. Could similar approaches help make the case for community arts as an essential part of public life? What role does consistency play in advocacy? How can participatory arts organisations move towards a more unified and structured approach to messaging? Kate discusses how aligning narratives around shared values—rather than relying on fragmented or reactive communication—can strengthen the sector’s influence. What lessons can we take from other fields that have successfully shifted public perceptions? How can we build a compelling case for participatory arts that avoids being sidelined as a ‘nice-to-have’ and instead positions it as a core part of how communities thrive? These are some of the questions explored in the discussion. If the way we talk about the arts matters as much as the work itself, what can we do to ensure the sector’s messages land in ways that inspire action? Listen to the full podcast here: https://lnkd.in/eWhXzi7E What do you think? How can we apply framing strategies to strengthen advocacy for participatory arts? #CommunityArts #Framing #PublicNarratives