Genoa Black

We are the destination for business growth. The place businesses go to move forward. Make your move with Genoa Black. > https://lnkd.in/e9ruA75i

>> Thrive in 25: Outsource Marketing, Outsmart Competitors!     As part of our Thrive in 25 Series, Gaynor Duthie our Managing Partner shares her insights on leveraging fractional roles to bolster your team, expand your skills capacity, and boost customer acquisition and growth.    Want to stay ahead of the competition? Outsourcing your marketing could be the game-changer you need! Discover the benefits of having a dedicated team of experts without the full-time cost.    Check out the full article on our website! 💡    👉 https://lnkd.in/eHDi48SY   #SME #OutsourcedMarketing #MarketingStrategy #MarketingSuccess #Thrivein25   

Markets are anxious. With geopolitical tensions, rising UK mortgage rates despite stable inflation, and panic around the October 24 Budget, businesses are facing heightened economic risks and uncertainty. In his latest opinion piece, Alan W Kinloch, Chairman, explains why balancing defensive cost-cutting with bold investment is the key to navigating these challenges and positioning for growth. Discover how a blended approach can safeguard your business and spur success. 👉 Read more: https://lnkd.in/enh2Qwae #BusinessStrategy #EconomicUncertainty #Growth #Leadership #ManageRisk  

We’re thrilled to celebrate our clients’ recent successes at the TCS&D and CRA Awards!   Congratulations to Gray & Adams on winning Trailer of the Year at the TCS&D Awards – their 8th win in this category since 2016! This remarkable achievement only reinforces their leadership in the cold chain industry. The TCS&D Awards remain the top platform for recognising excellence in temperature-controlled storage and distribution.   A big congratulations also to Mackenzie Construction for their double win at the Concrete Repair Association Awards, securing Project of the Year (Under £1m) and the Emerging Talent Award for Jay Stewart. These accolades showcase Mackenzie Construction’s innovation and expertise in the concrete repair sector.   #AwardWinners #TCSDAwards #CRAAwards #ColdChain #ConcreteRepair #BusinessExcellence

Thrive in 25: Investing in Technology and Innovation - helping PWR | Packaging With Robots set the global standard for automation >> We’re proud to partner with PWR, the first-choice supplier of automated robotic food packaging solutions globally. Starting in 2017 with a new brand strategy, we repositioned their business around their superior technology and close partnerships. Our journey didn’t stop there. As their retained marketing team and design studio, we partnered with them on an ongoing basis to activate their brand across all channels in support of customer acquisition. Most recently, our business strategy team has been working closely with PWR to define a bold growth plan aimed at expanding their reach into North America, South America, and Asia, with the ambitious goal of doubling their turnover by FY 2027/2028. We love supporting PWR in their quest for innovation and global expansion! Read our case study: https://lnkd.in/eAvFbSe8 Stay tuned for more insights from our Thrive in 25 series! Or read more tips on our website: https://lnkd.in/eaKxDnRv #Innovation #BrandStrategy #GlobalGrowth #MarketingLeadership #BusinessStrategy

>> Thrive in 25: The Lifecycle of a Brand: From Birth to Legacy Brands are not static—they are living entities that evolve, grow, and sometimes fade. Understanding the lifecycle of a brand is essential for businesses looking to thrive in today's competitive landscape. In his latest blog, Andrew Wolffe explores the phases of a brand’s journey: 1️⃣ Birth – Shaping identity, purpose, and differentiation. 2️⃣ Growth & Evolution – Building trust, adapting to change, and staying relevant. 3️⃣ Decline & Exit – Facing challenges, financial trouble, or stagnation. 4️⃣ Legacy & Rebirth – How some brands find new life through nostalgia or revitalisation. Whether you’re launching a startup or managing an established brand, knowing how to navigate these stages can make all the difference. Check out Andrew's insights on building resilient brands that can stand the test of time: https://lnkd.in/gQJwiS6R #Thrivein25 #Branding #BrandLifecycle #BusinessStrategy #Innovation

Thrive in 25: The Power of Strategy, Raven Controls’ Marketing Success in North America >> A dynamic marketing strategy is your gateway to growth and building lasting brand equity. A comprehensive approach can transform your brand presence and elevate customer acquisition.   Curious about how Raven Controls expanded into North America’s major arena market through innovative marketing? Read our case study: https://lnkd.in/e3GS7Q9b   Stay tuned for more insights from our Thrive in 25 series! Or read more tips on our website: https://lnkd.in/eaKxDnRv   #MarketingStrategy #ThriveIn25 #InnovateAndGrow

>> Thrive in 25: Adapt or Die: The Collapse of TGI Fridays UK – What We Can Learn   In light of TGI Fridays UK's recent administration, which has put 4,500 jobs at risk, our Strategy Director, Stephanie Stubbs, has developed an opinion piece on the critical importance of robust business planning.   In a world where change is the only constant, organisations must take a proactive approach to ensure their long-term success. This article delves into the key lessons we can learn from TGI’s challenges and emphasises the vital components of effective strategic and business planning.   Discover why agility, clear objectives, and a forward-thinking mindset are essential for thriving in today’s unpredictable landscape.   👉 Read the full opinion piece to learn how to navigate uncertainty and prepare your business for a successful future: https://lnkd.in/ecaA-scW   #Thrivein25 #BusinessPlanning #StrategicPlanning #Leadership #BusinessGrowth

>> Thrive in 25: How Iconic Resourcing Embraced Strategic Planning to Fuel Growth   In our first focus of ‘Thrive in 25’, we delve into how Iconic Resourcing strategically planned their expansion across Scotland while exploring opportunities in both UK and international markets. From evaluating entry into the UAE and broader UK regions to launching innovative service lines, their growth journey showcases the impact of a well-executed strategic plan. 👉 Read the full case study here: https://lnkd.in/eAJfz9ik If you're a business registered with Glasgow City Council, the Glasgow Growth Programme may be available to support your business growth ambitions. Or, if you’d like a consultation on how Genoa Black can help define your strategy success in 2025, get in touch with us today! #ThriveIn25 #IconicResourcing #BusinessGrowth #StrategicPlanning #GenoaBlack #MarketExpansion #Recruitment

Meet Tomas our most recent intern >> During his time with us, Tomas has been gaining hands-on experience in strategy, marketing, and creative problem-solving. It’s been a valuable journey, filled with new skills, learning and insights. Curious about Tomas’s journey of growth at Genoa Black. Read more on our blog: 👉 https://lnkd.in/d9KQ7BnD #InternExperience #LearningInAction #GenoaBlack #Strategy #Marketing