Fussy

🚨 We’ve just launched our BIGGEST-ever OOH campaign across prime London locations to promote our new Mini Deodorants… but there’s a twist. You'll need a magnifying glass to spot them! 🔍 Handcrafted from cardboard and carefully painted, these tiny posters measure just 3mm tall and cost a grand total of £5.87 to produce. Not bad for placements outside Buckingham Palace, the London Eye, and Piccadilly Circus! Proof that size really doesn’t matter when it comes to posters...or deodorants. 😉 #OOHcampaign #Sizedoesntmatter #smallbutmighty #MiniMarketing #Fussy

💥 We just crushed the competition—literally! 💥 By recycling discarded single-use plastic deodorant bottles from the big brands 🕊, we created something unique: a limited-edition vinyl record featuring our ‘90s-inspired hip-hop track, Believe The Fuss. 🎶 Partnering with a specialist manufacturer, we used cutting-edge lathe cut techniques to transform what would’ve been landfill waste into a vinyl record with our own pit anthem. no mix, but we’ve got a D&B remix too for all the drum and bass heads. 🎛️ It’s the ultimate recycling flex. If you haven’t heard the original track yet, check it out in the comments below. ⬇️ Believe the Fuss! 🌱💿 #BelieveTheFuss #sustainability #recycling #innovation #vinylrecords #circulareconomy #hiphop

Deborah Meaden , 90's rap , aluminium aliens, anthropomorphic fruit and the inside of an armpit ...we only gone and made a Youtube ad. 🐉 🎤👽🍋💪 Link to full version in comments. Let the BO battle commence! 💥 #believethefuss #battleBO #FUSSYAF

There's a new deodorant in town...add Fussy to your weekly shop in Sainsbury's. #smellthedifference #powertoyourpits

Did you spot our new giant Fussy-shaped display in Sainsbury’s recently? We launched this pink beauty in over 200 Sainsbury’s stores, and it created quite a fuss! We saved more than double the amount of plastic compared to previous weeks, achieved a record share of the deodorant category... and even got approval from grime legend JME. Power to your pits! 🌎💪

Why did we become The Official Armpit Sponsor of Forest Green Rovers Football Club? 🌍 Shared Sustainability Focus: They are known as The World’s Greenest Football club and Fussy— well, banishing single-use plastic is our whole mission! 💪 Highlighting Product Effectiveness: Football players sweat a lot. They need a high-performance deodorant. ⚽ Challenging the Status Quo: FGR, especially the women's team, are true football heroes, often working full-time jobs on top of their football. They're challenging the status quo, just like Fussy! 🎯 PR’ability: Sponsoring players' armpits is unique—as far as we know, it’s never been done before? 🌱 Target Audience: The fans of Forest Green Rovers are more environmentally conscious. 🤝 Positive Brand Association: By partnering with a club known for its ethical and green practices, Fussy strengthens its brand image as responsible—and vice versa. 🏡 Community Engagement: FGR is deeply rooted in its local community. Fussy is a community-driven brand…our customers are also our investors! 🌎 FGR's Global Reach: Despite being a smaller club, FGR has a global following due to its green initiatives. The question is who's armpits should we sponsor next? Fussy x

Was great to be down at the Sainsbury's Beauty Expo with our giant spin the armpit. Smell you next time! 🧡🧡🧡

Check out this job at Fussy: Customer Experience Executive (German Bilingual)

⚽ BIG NEWS! ⚽ Although England didn't clinch the Euros, there's exciting news...Fussy is now the Official Armpit Sponsor of Forest Green Rovers Football Club, recognized by FIFA as the greenest football club! 🌍🌿 That’s right — just as Nike sponsors players' boots, Fussy sponsors their armpits. And it’s the pit perfect partnership, with sustainability at the core of everything Forest Green Rovers do. From being the only vegan football club in the world to having a small solar array that powers the club, an organic pitch that captures and recycles rainwater for irrigation, and their project to build the world’s greenest stadium. Featured here are the talented Hattie Jones (26 years old, CM, and Captain), Carys Lowley (21 years old, CB), and Kimmi Tanner-Joyce (16 years old, CF). Over the course of the next year, we’ll be sharing more about the partnership and the players and their pits. Power to your pits! #armpitsponsorship #fussyforest #football #euros #goals #marketing

Our most playful collaboration to date is here, celebrating the joy of togetherness and inclusivity with this limited edition case by illustrator Wednesday Holmes. Because no matter who you are, where you come from, or who you love... Everybody Sweats. Read more here https://lnkd.in/eWbpTXT5 #pride #everybodysweats #powertoyourpits