Ginsters

It's *almost* time to shine! But first, a quick stop at the ITV 'This Morning' studio to show Cat & Ben what we've got in-store for audiences at the launch of our production of 'The Farmonic Orchestra', in partnership with The London Vegetable Orchestra 🥔 🎵 🧅

Ginsters veg on the West End? You heard us right 😉 We take pride in all our products having 100% locally sourced British veg, where possible, and truly believe it’s got star quality - so much so we’re putting them centre stage on the West End for the first time ever! Together with Merryn, the most dedicated farmer around, we’re teaming up with the London Vegetable Orchestra to play instruments made from the vegetables that go into our famous Cornish Pasty. The hype has reached fever pitch with 44+ wide-spread media articles including coverage in The Sun, Yahoo News and Theatre Weekly, reaching a more than 502 million people with our exciting and tasty news. Bet you didn’t think our veg could do that? Believe your ears and grab your tickets to a one-off show on Sunday 3rd November. Seats are just the price of a pasty with all proceeds going to the Trussell Trust. See you there! 🥔 🧅 https://lnkd.in/es38U5nG

Thanks to the British Baker for including our Halloween Pasty in your round-up of 'Top Bakery Trends for Halloween 2024' 🎃 https://lnkd.in/eqbCGHUp

With over 3M+ video views and reaching more than 2M+ social media users in just under a month, it’s safe to say our influencer partnership with Made in Chelsea’s Temps and our very own Senior Development Chef Will Gamble has gone down a treat! Over the last four months our Social Media Manager Alex Kortland has been beavering away with our lead PR & Social Agency Splendid Communications to create a highly engaging social series to bring to life the effort that goes into every single great tasting product we produce with a new fanbase; foodie Temps was the perfect partner, with a following of more than 725k, to go head-to-head with our team deftly taking on Cornish themed questions against the clock and tackling a (surprisingly successful) pasty crimp off. This series was all about injecting our brand personality into content which heroes our taste and quality messaging. Aside from impressive metrics across Meta and TikTok platforms, we’ve proven the impact considered influencer campaigns can deliver in an increasingly rife creator environment - where personality, authenticity and storytelling yield power. Big thanks again to Splendid Communications for solid strategic guidance and to Jon Stroud for helping us bring this idea to life!

Woohoo! Thank you to the British Baker for including us as finalists in your 'Bakery Brand of the Year' category, we're delighted to be included and in such good company too. 💛

We are on a ROLL at the moment with our award wins and nominations! We're so excited to see our radio campaign for 'Taste the Effort' picking up a silver at the Creative Circle Awards 2024 in the 'Best audio/radio campaign' category! The radio campaign builds on the brand platform, seeing the return of our character and DBA, Merryn, a Cornish farmer who spares no effort to care for and grow the highest quality veg that go into our pasties. Thank you to our awesome team TBWA\London for your hard work on this. Follow the link to Creative Salon Worldwide’s article to give the radio a listen: https://lnkd.in/eYKbU4NP

Our awesome Managing Director Stephanie Hildon is in the spotlight this month for The Grocer 'My Alternative CV' ⚡

We have an exciting opportunity to join our Brand Marketing team and be part of our incredible, category leading brand’s growth. We are looking for a passionate and experienced **Brand Marketing Manager** to join our high-performing team. This is a fantastic opportunity to make a significant impact on a thriving brand during a period of ambitious growth.    Why Ginsters? 🔸 Be a part of a successful brand relaunch and drive further growth.  🔸 Work closely with the Marketing Director to define and execute strategic growth plans.  🔸 Enjoy a high level of autonomy and responsibility.  🔸 Lead and inspire a dynamic marketing team.  🔸 Collaborate with top-tier agencies and internal functions to develop compelling brand marketing programs.    Key Responsibilities: 🔸 Deliver the financial plan ensuring profit expansion ahead of sales growth.  🔸 Act as the brand custodian, ensuring Ginsters remains relevant and engaging with consumers.  🔸 Lead the shopper strategy to drive conversion through innovative campaigns.  🔸 Manage brand performance and share insights to drive optimal results.  🔸 Develop a consumer insight-driven innovation pipeline.  🔸 Champion product quality and sustainability efforts.    Qualifications: 🔸 Proven track record in FMCG brand marketing.  🔸 Strong commercial acumen and strategic thinking.  🔸 Inspirational leadership and excellent collaboration skills.  🔸 Passion for food and taste trends.    This is a fixed-term contract to cover maternity leave. If you are a driven, ambitious marketing professional ready to contribute to Ginsters' next chapter, we want to hear from you! https://lnkd.in/eX4Fh-4Z

We’re so excited to announce we’ve been shortlisted in two categories at the Marketing Week Awards 2024, for both Consumer Goods and the PR & Brand Storytelling categories for our Taste The Effort campaign. We’re honoured to be considered and look forward to finding out the results!

At Ginsters, we’re all about making real food for real people.     All our products are made with 100% British meat and locally sourced veg (where possible) from our partners at Hay Farm in Cornwall. The range is lovingly developed by our team of in-house chefs at our bakery in Callington (The Cornwall Bakery) with quality ingredients, designed to provide a fulfilling and satisfying lunch at home.     Graham Cornish, our Brand Development Manager, has worked at Ginsters for over 40 years – and played a crucial part in perfecting our best-selling Cornish Pasty recipe. We recently created this short video to introduce him to our social media followers – we hope you enjoy watching and finding out more about him!    For more information on Ginsters visit https://lnkd.in/e_bnYZVY