Come the Glorious Day

A little snapshot of what we were up to in December. An incredible project with Netflix to launch the second season of their number one show, Squid Game. Six iconic city locations across the UK to fly our double-decker bus-sized blimps, protected by an army of pink guards. Culminating with installing the pink guard inflatables at Squid Game the rave, at Drumsheds. Huge props to our partners, the design gurus @threefloorsup , Megaflatables, lo:live | UK , HEL's, 3 SIXTY and the inimitable producer skills of Lynnette Kyme

Throwing it back to the Squid Games campaign we delivered in the heart of Cardiff right before wrapping up for Christmas! 🎄 Another fantastic project with Come the Glorious Day 👏 #Throwback #SquidGamesCampaign #Teamwork

Well, that was quite a ride! Five locations over 14 days, in major shopping centres around the UK. Thanks to the brilliantly creative and laid back Come the Glorious Day such teamwork,  and @threefloorsup https://lnkd.in/eX9XWJGt. It's not every day you’re surrounded by your own Squid Games guards, cast by the wonderful @wearehels https://lnkd.in/ejKJmeKp, in the lead up to Christmas - we needed them! Seems everyone wants a selfie with a SG guard, overseen by incredible blimps – I can’t praise the team from Megaflatables enough https://lnkd.in/eHXjgNau their prep, experience, and insight … (who knew a blimp relied on so many equations). As the media content journey continues down different avenues this was a fantastic experience, and thanks to all at Tottenham Hotspur Football Club for the ease of installation. And of course to https://lnkd.in/eViw54FP and https://lnkd.in/eqSBG6K3 at Netflix, who’s expert insight and knowledge raised the bench to many metres higher - even if we were occasionally thwarted by 40 mph winds..

Great to be invited to PropertyMark One, the annual hoopla for estate agents, letting agents and the enormous industry that surrounds them. Fantastically organised event at Excel with a big turnout from the agency world but also surveyors, insurers, software providers, estate management companies and the behemoth that is Rightmove. A couple of observations about the sector from the objective viewpoint of an agency that's in the space but also works across pretty much every other consumer sector. Data might be the new oil... Rightmove fielded the very erudite Tim Bannister to give the assembled suits a whistlestop tour of what mining Rightmove's data can tell you. You might think how to price a home is a dark art, but whether you're selling or letting, it's almost a precise science. When you choose to cut prices, or by how much has a highly predictable effect on rate of sale or likelihood of further instruction. ...But if everyone's using the same oil... Dropping into a lengthy branding workshop later in the day, I listed as another Rightmove guru- Colleen Babcock talked about the importance of 'sexy data' and how brand trumped a more hard sell approach. Obviously her schtick- citing IPA effectiveness tomes- appealed to us. And, of course, she's not wrong, but I was struck by the other panel members relatively blanket approach to marketing and how likely it was to lead to very similar agent approaches. Interestingly our hosts, PropertyMark also seem to favour a kind of homogenised package for agents, where they can get a prepackaged co-branded marketing pack, featuring property guru Phil Spencer. It struck me that one of the cornerstones of great brand marketing- differentiation- is somehow being ignored. Any estate agency groups that fancy standing out, rather than blending in, do give us a call. ... And from oil to bricks and mortar.... Daisy McAndrew, ITV political and economic guru, treated the audience to a frankly breathless journey through the why's and wherefores of the current febrile political landscape and its implications for the future economic health and wealth of the nation. Whilst I might not have agreed with everything she said, one particular fact rang very true. In modern history, no western country has staged a comeback from economic stasis or recession without the recovery being close correlated with infrastructure investment and home-building. If new-new-Labour can uncork the delta of unbuilt housebuilding, then the nation stands a good chance of recovery. And if we don't fancy another round of austerity or higher taxes then this path to growth is our only way out of trouble. No pressure then, home-builders. Just don't forget the other point about differentiation.

Memento Monday. Lovely project we did with our friends at Barrett. Creating a new sub-brand from scratch, for their compact living product, aimed at maximising space and getting key workers onto the housing ladder. Made more lovely by chancing on our work, in the wild, when we were filming commercials in North London for Medivet.

A little Monday memento of some of our recent work in the wonderful world of property. We've helped mortgage brokers, property developers, letting and estate agents towards a little more glory. And even helped create gloriously warm homes, with Worcester the cat. It's a tough sector at the moment so if you need help with brand thinking that will actually generate a business response, give us a call and we'll put the kettle on.

A little Monday memento of some of our recent work in the wonderful world of property. We've helped mortgage brokers, property developers, letting and estate agents towards a little more glory. And even helped create gloriously warm homes, with Worcester the cat. It's a tough sector at the moment so if you need help with brand thinking that will actually generate a business response, give us a call and we'll put the kettle on.

Seven years ago, we set up to create lasting glory for lovely clients. Seven years on, we're proud of what we've produced in advertising, branding, performance, web-build, strategy and creativity for wonderful people from St John Ambulance, ODEON, Polaroid, Worcester Bosch, Endometriosis UK, Junior Jones, Blu and many more. Give us a shout if you'd like some glory for your brand over the coming months and years.

Seven years ago, we set up to create lasting glory for lovely clients. Seven years on, we're proud of what we've produced in advertising, branding, performance, web-build, strategy and creativity for wonderful people from St John Ambulance, ODEON, Polaroid, Worcester Bosch, Endometriosis UK, Junior Jones, Blu and many more. Give us a shout if you'd like some glory for your brand over the coming months and years.