greyhairworks is the no-nonsense connector of three constituents in the world of innovation:
1) Corporates who need innovation but have no realistic option to find what they need amidst all the noise.
2) Solution partners, typically scale-ups, whose products and services can make magic happen but who can’t always tailor the offer to suit let alone access the corporate decision-makers.
3) Associates – the greyhairs. Our rocket fuel. Experienced folk who have both been there and done that. And who can tell cr*p from a mile off. They’re still on fire, still engaged, and now they enjoy also connecting great solutions to deserving challenges.
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London, GB
Los Angeles, California, US
We're so proud of our sister company Grace & Co knocking it out the park - keep up the good work team!
[Untargeted self-promotional message follows] A big part of small business success is momentum - and the Grace & Co team are absolutely FLYING at the moment. So if you've got some gnarly marketing or ecom challenges and want to work with a really talented group of people who are smashing it for some big retailers and brands, give me a shout. We are absolutely ready for 2025!
The gift of AI (for Strategy, Insight and Market Research leaders) 🎁 ✨The most common application of AI right now is enhancing and augmenting your jobs to be done. But it also gives you an opportunity to solve an existing problem in completely different way. In this fabulous article and video from Swarovski’s Laura Brazay, a leading client of Bolt Insight and pioneer in this space, Laura share’s how AI can enable market research leaders to operate at a speed, quality and style that has previously been impossible. 😱 Running a study across US, China and Germany to deliver comprehensive analysis, blending AI-powered data collection with human expertise to answer the big questions about jewellery gifting in just 2 days (from briefing to completion)… is pretty mind-blowing! 👏 Huge kudos to Laura, and the Bolt team, for shining a light on how to embrace innovative tech effectively, and the positive business impact - you can read more here - https://lnkd.in/etUpxvhE Another great example of why #greyhairworks
The internet Killed MTV 📺🔫 Matthew Kershaw led MTV UK & Ireland’s digital efforts during the rise of the internet, and in this superbly honest article he recounts how clinging to profitable legacy models, underestimating online disruptors, and focusing on short-term wins led to the brand’s decline. But from this are key takeaways for navigating the next disruption, including: ✨ Disrupting Yourself: AI demands #reinvention, not just repurposing old strategies. 🔍 Spot Real Threats: True competition often comes from unexpected sources. 🤔 Think Long-Term: Align incentives with future goals, not immediate profits. 🎬 Act Fast: Don’t let gradual shifts delay urgent action. (this is a beauty!!) Please read it here: https://lnkd.in/ef4PYVFA Huge thanks to Matthew for these amazing lessons learned, and some ‘grey haired’ advice for those looking to reinvent their business or career with with Digital and AI. And of course, a great debate starter. Another good reason why #greyhairworks
💡Understanding what senior leadership and corporate stakeholders go through when looking for successful solutions is invaluable. The situation, process, requirements and decision making will be nuanced, but unless you’ve been through it, it can be hard to know what it’s really like. In the post below Nicholas Greatrex, former CMO at TFG Brands, shares some practical realities and insights from his experience of selecting and onboarding successful solutions… As you would expect from someone of Nick’s calibre, he’s open minded to learn about other ideas, thoughts, approaches… as are we 🗒️ See it here - https://lnkd.in/emnSGb46 Thanks to Nick for showing us another reason why #greyhairworks
If you’re not actively thinking about your personal brand, you’re missing out on opportunities❗ It’s never too late to craft a compelling narrative for yourself—but don’t wait until you find yourself looking for work. Thanks to Vino Vethavanam for this excellent article highlighting why it’s essential to create your professional narrative and build a personal brand, along with great guidance on how to present that on LinkedIn (and beyond). We know Elisa Pogliano, Benjamin Chilcott, and Veronika Royle DigM DipM demonstrate some of the best practices shared in the article here: https://lnkd.in/e8Kc675m. But take a read, and we’d love to hear other points of view, ideas, tips, and guidance. Another great example of why #greyhairworks!
Skills to pay the bills 💸 Considering the war for talent, the cost and time it takes to attract and retain new talent, the speed at which the market changes... re-skilling and up-skilling are more important than ever! ⚔ It’s a topic that almost ever senior leader we engage with and feature at our live events calls out when asked about future challenges. (It’s also a reason we sought out Gloat, and why they've become part of the greyhairworks portfolio) Maybe the skills gap is something you’ve already identified, maybe it’s something you’ve recognised you're lacking but haven’t yet acted on, maybe you’d like to know some of the signs highlighting that your team needs up-skilling? We got you!! Former Mattel and P&G Senior Digital Director and Marketing specialist Elisa Pogliano, has shared 5 key signs your digital team might need up-skilling… Thanks Elisa! Another example of why #greyhairworks! Read the post here 👉 https://lnkd.in/e3Yf9Txc
CMO's & the C-Suite! This is not the name of a new ‘band’ from the greyhairworks network… 🥁 it’s a superb article by Andy Tarnai, who analyses the role of the CMO’s in the C-Suite. It’s a reflective piece that explores a range of topics including but not exclusive too: 👉 What does the #CMO do, that other C-levels dont’t/can’t/shouldn’t? 🤖 The impact of technology 🏢 How operating models have changed 🎒 The contemporary skills & talent needed There are some great take-aways and some useful insights, that will trigger both supportive and challenging questions no doubt. Huge thanks to Andy Tarnai for giving us another example of why #greyhairworks Please read it here - https://lnkd.in/eCmT3T6P
Want to learn about customer led transformation through the eyes of a CEO… 👀 ? Look no further 😎 Thanks to Olaf Gueldner for sharing his smarts gleaned from real world experience at Avis Europe, Goodwood and others in the link below. There’s quite a lot to tackle when you’re a CEO / business driving growth and making change by keeping your customer front of mind. There's wealth of insight here, and Olaf explains the more practical elements of executing customer led strategies including: 📈 What agility really means, how it benefits organisations, and positively impacts the bottom line 💡 The importance and variation of customer insights to enable effective change 🤖 How technology enables both quality of execution, and scale. Plus lots more of course… Thank you Olaf, another great example of how #greyhairworks - https://lnkd.in/ek3dAj2z
£400m from a 10 second video with type and some sound effects.... sound too good to be true? Check out David Byrne's short video and article on some of the key principles of why this has worked so well. Creating culture, harnessing nostalgia and the art of 'beef' and lost more... link to article is in the first comment 👇 Helps being a global music phenomenon (That's Oasis of course) ;) #greyhairworks #theartofbeef
Head of Brand & Marketing | Brand Director | Marketing Director | Brand Strategy | Advertising | Media | Communications | Digital | Social | Scale Ups | Customer Acquisition | Growth | Mini MBA | Available
It’s a month on from ‘the most effective ad of all time’. I’ve been asked to write a post by greyhairworks! on what the brand learnings might be for marketers. While this is not an exhaustive analysis, there are roughly five principles, some easy exercises and references to help you steal some hooks from the Gallagher’s £400m making playbook. So what do you say? Leave your comments below….. https://lnkd.in/e5nNZqgy
It's not Ben... it's the insight from the collective experience of the greyhairworks network that helps both solutions refine the how they introduce their proposition, and helps brands and retailers understand what solutions and tech are the right fit for their organisation... See his short post (and this here video) on how simple introductions are the best, but hard to do... And please do share your advice and experience too! https://lnkd.in/e7wcveZt #greyhairworks #KISS #Pitch