GrowRoom

We’re hiring! 👋 GrowRoom are on the lookout for an SEO with experience working with PPC to join our team. If you’ve successfully managed SEO campaigns in an agency setting, are comfortable managing clients and freelancers, and have worked with Paid Ads teams to drive cross-channel efficiencies, we'd like to speak with you. We’re committed to creating an environment that values your work-life balance and professional growth. What you can expect: ✅ 4-day work week with flexible hours ✅ Hybrid remote working options ✅ Salary between £25,000 – £35,000, depending on experience ✅ Extra time off over Christmas ✅ A monthly wellness benefit – gym memberships, spa days, or whatever keeps you at your best ✅ Opportunities to grow within a purpose-driven agency ✅ Dodgy trim optional If this sounds like the right fit, apply today. (No recruitment agencies please) #hiring #SEO #PPC #marketing

A few final thoughts on the Blue Earth Summit last week 🌍 📢 The workshop on corporate activism with Ellie Meredith, Verel Rodrigues, Louisa Ziane and Ben Tolhurst was the most inspiring, empowering and honest session I saw. It deserved a bigger space so more people could join, but I left with a lot of ideas of how I personally and we at GrowRoom can do more (the latter thanks to Louisa's great work with Toast Brewing). 🗣 For climate comms, there was a resounding message that bombarding people with stats does not work. Keeping comms relatable, personable and positive is key. I definitely struggle with that last point but will give it a go... 👶 We can't put the pressure of solving the climate crisis on the younger generations, as raised by Ellie Meredith. Not only is it a collective responsibility, but it's also the responsibility of the older generations to engage younger people in nature - something that Emma Marsh FRSA and the RSPB have done successfully with their marketing efforts for 16-24s, and Jon Lawton and Earth Cubs are doing fantastically for primary school students. Great to meet lots of new people and catch up with people we know/have only met digitally! Looking forward to the next one. Scott Stonham Alessandro Di Trapani Kiera Guadalupe Murphy, MPPA Benedict Macdonald Stephanie Jordan-Balmforth Hannah Peckham

10 months ago a client left us after a year of working together. Another agency had approached them and promised to run their Google Ads for them for less cost, AND get better results. The results? Fewer enquiries, worse quality, and huge increase in cost/conv. In February I took a phone call from the client and they asked if they could come back to us. In March we took over management of the account again. And here's the results since then. ✅1,384% increase in conversions ✅-88% decrease in cost/conv. Just because someone says they can get better results, doesn't mean they can. When you're looking to work with a new agency, always ask to see case studies, look at their reviews, and most importantly, if what someone's saying sounds too good to be true, well.... It probably is.

Young internet users no longer use "Google" as a verb for searching. 📱🧒 "Google" was added to the Oxford dictionary as a verb in 2006, but a study by Bernstein Research has found that its use as a verb is reducing. That's particularly true for Gen Z, with 45% of Gen Z preferring "social searching" on TikTok and Instagram, compared to 35% of millennials, 20% of Gen X, and less than 10% of Boomers. This shift highlights that Google is no longer the one-stop shop it once was. For SEOs and business owners, it's crucial to diversify traffic sources and adapt to the platforms where your audiences are searching. #seo #google #tiktok

We're expanding the team. GrowRoom is looking for an experienced SEO/PPC Account Manager to join our team on a full time basis. If you're an SEO or PPC, and want to join a team of digital marketers who help value-driven brands grow online, while amplifying their environmental impact, we're offering: - 4-day work week - hybrid/remote working - monthly wellness benefit/gym membership - salary between £25k - £35k DOE - all the other standard things you'd expect Drop me a message if you want to find out more.

Calculating the impact of GrowRoom's sustainability commitments 🌍➕ Commitment 5️⃣ - Use public transport or cycle ➡️ Travel to the office on foot, by bike or public transport where possible. 💨 CO2 savings: 890.1kg per year (vs driving according to Strava) ➡️ Attend conferences and networking events via public transport. 💨 CO2 savings: 1285kg per year (vs driving according to Trainline) ➡️ Avoid unnecessary travel by substituting in-person meetings with video calls. 💨 CO2 savings: ~5500kg (estimate using Trainline data, UK-based clients only) #cycletowork #sustainableagency

CASE STUDY 📈 Tl;Dr: We brought +487.9% organic traffic, +353% US enquiries, and +151% UK & Ireland enquiries this FY. Client Background 🏔 Our client operates in a high-value B2B and B2C service niche, with a WordPress website. They encountered the following challenges: 1️⃣ Difficulty in penetrating the UK & Ireland market amidst significant competition. 2️⃣ High cost-per-click in both domestic (US) and UK & Ireland markets, prompting a need to reduce reliance on paid advertising. Our Approach 🏄♂️ To address these challenges, we implemented the following strategies: 👨💻 Onpage Optimisation: We optimised key commercial landing pages and developed new pages targeting previously untapped opportunities. ✍ Long-Form Content Creation: We produced in-depth content with unique perspectives, providing valuable insights that distinguished us from competitors. 🔗 High Quality Link Building: We focused on acquiring a limited number of high-quality backlinks to critical pages, enhancing their authority. 🤖 Technical SEO Fixes: We addressed issues such as keyword cannibalisation and transformed seasonal pages into 'evergreen' content to maintain and improve page authority and rankings. Results 💸 🗽 Increase in Domestic Enquiries: Up by 353% this financial year, demonstrating a substantial rise in interest from local markets. 💂 Growth in UK & Ireland Enquiries: An increase of 151%, indicating successful penetration into these competitive markets. 🚦 487.9% year-on-year growth in non-branded organic traffic, showing the effectiveness of our SEO strategies. __________ By leveraging these SEO strategies, GrowRoom helped our client overcome market entry challenges, reduce dependency on paid advertising, and achieve substantial growth in organic traffic and customer enquiries. If you're experiencing similar challenges, feel free to get in touch 📩 😊 #seo #seoagency #digitalmarketing

Not all of our clients are spending tens of thousands per month on ads.. Some are spending just a few hundred. Especially when they're just starting out. A lot of businesses will want to start small, and increase their spend incrementally once they start to see growth. And with results like these guys had for their first month in June, it's safe to say we're going to be scaling the account up drastically from here. - Ad spend: £339 - Revenue: £5,642 - ROAS (return on ad spend): X16.62 You don't have to have a huge budget to begin advertising. It's good to get the basics right first. #googleads #ppc

🗣📣 INVOLVE SEO IN YOUR BLOG CONTENT PROCESS Context: Our client, a vegan skincare brand, wanted to push products containing certain ingredients, and be seen as the industry leader for innovative skincare products with said ingredients. The ingredients are fairly new in skincare, and transactional search demand (people searching for products to buy) is fairly low. The majority of search demand is informational (people searching to find out about the ingredients use in skincare). Before our input, their blog content was heavily brand-focussed and salesy, so it only ranked for branded queries. We outlined a 12 month content calendar with articles focussed on the ingredients themselves, to help the reader make an informed choice. We naturally included relevant internal links and some engaging CTAs to products. Result: ➡️ The articles themselves rank well, some driving 1,000+ clicks per month ➡️ The related transactional pages (product and product category pages) began to rank well too, and have seen a 571% YoY increase in monthly organic clicks

The internet currently consumes about 10% of the world’s total electricity, with projections suggesting it could reach 20% by 2025. Online advertising contributes around 10-20% of the total energy consumption of the internet infrastructure, which highlights the substantial environmental footprint of the digital advertising industry. So, what are the most energy hungry ad types, and how can we improve our sustainable advertising practices? Find out in our recent blog post, link in comments. #googleads #ppc