Growth Animals Marketing | B Corp

What a great evening of sustainability filled conversations we had yesterday at the Haywards Heath People, Planet, Pint, networking event! Great to see you all and already looking forward to the next one 😀 Thanks too to sponsors Krystal

A Killer Strategy is Within Your Reach 💥 The thought of creating a brand and marketing strategy can seem like a big ask, especially if your organisation tends to shoot from the hip. However, as demonstrated by Kerry Curtis, Brand Development Director at health club brand Total Fitness, it is entirely possible to build an effective strategy from the ground up. Having had the pleasure of speaking to Kerry for the latest Strategic Marketing Minute article, her experience shows that with the right approach, strategic thinking, and a customer-first mindset, growing your brand doesn’t have to be overwhelming. Here’s how YOU can do it... #MarketingStrategy #BrandDevelopment

Planet-conscious pint-drinking* people of Sussex - it's the free-to-attend People Planet Pint Haywards Heath this Thursday 12th, at 6pm in Bar 42, Haywards Heath. Growth Animals Marketing | B Corp's Chris and I will be there hosting as usual, and the first round of drinks is sponsored by Krystal. To sign up for free, click on view event below. *Mine is always an AF shandy followed by a kombucha (crazy times)

We've been accrEDIted©! And what a lovely full circle story it is too. This time last year, we supported the brilliant team at EDI Accreditation Ltd to develop their brand and visual identity, excited by their vision to create the first all encompassing accreditation for businesses that are serious about EDI. Now, we're the first marketing agency to become accrEDIted© and it feels like this not only complements our B-Corp certification, but goes one step further in showcasing our ongoing commitment to bringing together diverse ‘flocks’ of people, creating impact with fresh perspectives and different experiences. If your workplace is serious about EDI and you want to see where you stand, with a simple yet thorough process of accreditation, then get in touch with the team at EDI Accreditation.

Four whole years of Growth Animals Marketing | B Corp! 🙌 During the pandemic, Chris and I nailed down our dream business onto a lean canvas. It had a single-minded mission... to bring our years of client-side, corporate marketing strategy and brand development experience to SMEs that need more marketing bandwidth to grow. All the while underpinned by ethical practices. We knew businesses often struggle with bandwidth and become overwhelmed with the complicated minefield of marketing. Having been in-house ourselves throughout our careers, we get it. We know that it can be difficult to see the wood for the trees. But with our experience as brand and marketing strategy experts, we knew we could bring huge value to clients, to help them harness the power of their brands and create powerful marketing strategies for real business growth and impact. So, throughout the journey of the last few years, we've remained true to our original plan - and here we are four years later, in our element, partnering with our clients to unlock their brands’ potential every day! We LOVE to help businesses expand their marketing capacity and thrive - so Chris, here's to the next four (and beyond!) 📷 Michael Cheetham #MarketingStrategy #BrandDevelopment #EthicalMarketing

At a recent marketingSHOWCASE event, a marketer from a B Corp-certified clothing retailer approached Chris and I - worried about talking publicly about their company’s environmental initiatives for fear of scrutiny (and a cautious sustainability team). The classic “green hush”! When thinking about brands successfully dealing with these challenges, confidently communicating their green credentials, Bird & Blend Tea Co. B Corp sprang to mind. With their ‘open and often’ comms about their commitment to people and the planet, Bird & Blend is a great example of how marketing and sustainability teams work hand-in-hand to educate and inspire customers. So, I spoke with Bird & Blend’s Sustainability Manager, Acushla Bennett, and Head of Brand, Catherine Loftus, to find out how. This Strategic Marketing Minute article proves it is entirely possible, AND powerful, to blend ‘being more green’ into brand communications... #SustainableMarketing #Bcorp #MarketingStrategy #StrategicMarketing #GreenHush

If you're a credible business and you haven't done so already, this really is the time to remove yourself from X. Twitter was once an innovative platform for constructive, borderless debate and free speech. Sadly, Elon Musk has literally and metaphorically rebranded it, as the home of political extremism, disinformation and the mouthpiece for a moron. At Growth Animals Marketing | B Corp, we left Twitter prior to Elon Musk's takeover, as we'd already seen how it had become the latrine of social media, filled with toxicity and hate. Now that's only been heightened by the eccentric owners rightwards lurch, which brands, celebrities and users are reacting to by leaving in huge numbers. So, if you haven't already, jump off this sinking ship now, before it tarnishes your brand along with its own. #timetoditchX #cryfortwitter #brandmanagement #ethicalmarketing Illustration is from Mother Jones

Can you conquer the Floors Castle, Inflatable Insanity, obstacle course? It's been a joy to work with the fabulous team at Floors Castle and the Roxburghe Estates again the summer, supporting them on their wide array of excellent events, from creepy crawlies, to outdoor theatre and now, one of the country's largest inflatable obstacle courses. To celebrate the launch of this new event, the estate is partnering with charity Cash for Kids and donating 1% of all tickets sold throughout the experience to support young people in the Scottish Borders and Northumberland. If you're in and around the Borders this summer, make sure to check it out! Shout out to our collaborators, Chris Beresford, for another outstanding piece of creative to promote the event, and our friends at FOUR Marketing Agency, for securing lots of great PR coverage for the event and the charity partnership.

Growth Animals Marketing | B Corp has been featured in the UKinbound Members Newsletter! Jen's article, Crafting Marketing Campaigns That Resonate, was featured as a guest blog in this week's newsletter and you can read Jen's article here: https://lnkd.in/e-N4zakn

After another fabulous People Planet Pint in Haywards Heath last week, I'm pleased to share that our next date is set for September 12th. Jen and I look forward to seeing you there for lots more high brow, low brow and down right random conversations, which last time stretched across education, water, national geographic and missile defence, just to name a few! Don't forget to sign up using the eventbrite link to secure your free drink, which is kindly provided by event sponsor, Krystal, the award-winning, 100% green web hosting provider.