House 337

We recently had the great opportunity to assist on the incredible shoot for BMW Group’s latest campaign featuring Alex Scott, a true embodiment of the bold, dynamic, and game-changing energy of the BMW iX2. Partnering with photographer Jason Hetherington, we captured Alex preparing for her drive, showcasing her effortlessly cool and composed style. Thank you BMW for the wonderful shoot!

Have you signed up to our upcoming in-person event? We will be joined by Ingenuity+, Santander UK, Formula E and Expedia Group to explore how brands can make the most out of sponsorships. Come along on Thursday 21st November at 4pm with our brilliant panellists Gill Huber, MELISSA NOAKES, Ellie Norman, Liseli Sitali and Josh Green to discuss why contextual relevance is crucial, why creativity outperforms reach and the ROI potential. Brands can’t just purchase a partnership and think that’s ‘job done’ – they must ensure there is brand relevance and a role for them to play in that space. Register now: https://lnkd.in/eC4uMfd5 

Welcome to the House, Sweaty Betty! Our lifelong love of leggings has stepped up a level with our latest client win. We're so excited to take on the challenge of building Sweaty Betty’s brand awareness in new international markets, with our global campaign set to launch in early 2025. Watch this space!

We’re happy to announce the fantastic Lucy Freedman as our new Chief Growth Officer. Since joining House 337 in 2023 as Head of New Business & Marketing, Lucy has driven key new business wins, establishing partnerships with brands including Absolute Collagen, Everton F.C., WWF, and some soon to be announced new clients. In Lucy’s words: I’m thrilled to take on this role at such a pivotal time for House 337. There's no doubt our industry is facing challenges, but with challenge comes opportunity. It’s a privilege to be part of a company that grabs uncertainty by the horns. I can’t wait to work with the wider team at House 337 to build the next generation of progressive brands that make a positive impact in the world.” Read more about Lucy’s new role in LBBonline - Little Black Book using the link in the comments.

My 7th VOICE & AI but a first for us as House 337 seeing so many old friends and making many new ones. Massive congratulations to Peter Erickson and the whole Modev team (shoutout to Jaimey Bear for amazing operational support). We were overwhelmed by the response to our AI Impact Report and thanks to everyone who took home a bookmark or took a selfie with our AI Overlord or Bot Whisperer signs! Here’s to number 8 next year, bigger and better every time.

In today’s saturated market, fans are being bombarded with messages from brands, and so in turn, they are becoming more immune to them. It poses the challenge – how can a fan reasonably connect with the 25+ partners of an F1 team or Premier League club? We invite you to our exclusive in-person event on Thursday 21st of November at 4.30pm for a panel discussion on the untapped potential of sponsorship 🚀 We'll explore why contextual relevance is crucial, how to leverage creativity to drive ROI and the insider scoop on how to drive wider business impact through sport and entertainment sponsorships. Whether you're a brand leader already experienced in sponsorship, or considering your first foray into the space - this event is for you. Join us and our incredible panel: - MELISSA NOAKES, Head of Sponsorship & Events at Santander - Liseli Sitali, Director of Football & Music Partnerships at Expedia Group - Ellie Norman, CMO at Formula E - Josh Green, CCO at House 337 + Moderated by the brilliant Gill Huber, Managing Director at Ingenuity. Spaces are limited, sign up now using the link below.

We’re excited to be hosting the EuroGames Pride Sport event on 5th November from 4-6pm at our HQ! The city of Cardiff is hosting thousands of athletes and spectators for a four-day festival of inclusive sporting competition, alongside cultural and social activities for the LGBTQ+ community and allies. The panel will include athletes from previous EuroGames as well as special guest, Cardiff-born Team GB Olympic medalist, Sarah Jones. There will also be networking with other invited industry leaders, with food and drink provided. Please RSVP to jon@cardiffeurogames2027.cymru by Thursday 31 October.

On Wednesday, we celebrated the launch of our AI Impact report with an event at our HQ. It was amazing to bring together a collective powerhouse of AI experts and brand thinkers who unpacked the importance of bridging the knowledge gap, ways of tackling the lack of trust and how transparent brands should be about their use of AI. A huge thank you to Shaun Austin for his great report overview and our incredible panelists Joy Omoregie, Peter Archer 💡James Poulter with Adam Bennett as chair for such an interesting and insightful conversation. Our AI Impact report is now available so sign up here to receive it straight to your inbox: https://lnkd.in/e_jMNGM3

Last night we unveiled our brand-new report in partnership with our colleagues at Savanta the AI Impact Report 2024 from House 337 We have fundamentally seen a shift in the way that consumers use AI in the past 24 months - both their awareness of the issues and opportunities has risen, but they’re actual understanding of how AI works and what some of the tools capabilities are is lagging drastically behind where usage has already reached. In particular the UK has a long way to go in educating customers and consumers to level up against our European and US counterparts. On our panel event we heard from Peter Archer from the BBC’s generative AI team as well as Joy Omoregie Omergie from AWS go to market innovation team - both of whom shared amazing insights on how customers and consumers gonna be affected by the growing wave of generative AI tech technologies as well as some of the issues around bias primacy and protections. For the brands in attendance, I asked them to take up the mental us solve the seatbelt problem of ensuring the individual consumers know how to put their digital AI seatbelt on rather than waiting for the government and industry bodies to protect them. As I’ve said, AI safety is a job that all of us have a responsibility to take up and particularly brands and cultural institutions that shape the culture have a particular part to play in educating consumers in the marketplace. There is still a In ensuring that the public are well educated the opportunities are explored and enterprises have actually began to deploy the technology beyond the most obvious cases but hopefully this research and events like this will continue to build that opportunity for marketers and those that care about the future of customer experience. Amazing work by the whole team who brought this to bed and in particular the work done by Steph Dixon on our fantastic launch event last night . If you haven’t already registered for a copy of the report you can for free in the link in the first comment below.

The UK is lagging behind other major economies, including Germany, the Netherlands and the US, in its understanding and use of artificial intelligence, according to research by Savanta for creative company House 337: https://lnkd.in/djS-csbk #mrx