Hubbub

What’s Halloween got to do with climate change? First off, they’re both scary 👻   There's a frightening amount of food waste at Halloween, with as much as £41.3 million of pumpkin at risk of being binned this year (Hubbub 2024 polling) But there’s huge (pumpkin shaped) potential for Halloween to reduce food waste and be more environmentally friendly. We’ve been inspiring people to do this for over a decade with our Eat Your Pumpkin campaign! Is it working? The gourd news is: 🎃 3 in 5 people (59%) now know you can eat your carving pumpkin 🎃 Last year 10m fewer pumpkins ended up uneaten (in 2022 22.2m went to waste, in 2023 it was 12.2m) 🎃 People who saw our campaign in 2023 were three times more likely to eat their pumpkin So, this year we’ll be building on these successes and working towards the aim that no pumpkin goes uneaten. Can we all take steps towards enjoying a more sustainable Halloween, without scaring away the fun of the season? At Hubbub we think absolutely! What do you think is most important to focus on when speaking about sustainability around Halloween? Who else is doing great work in this space?

What makes a good bin? 🗑️ Steve Jobs obsessed over design details that led to the iPhone, iPad and MacBook. At Hubbub, we obsess over the humble bin.  People spend less than 2 seconds at a bin. So how do you make those seconds count to get more rubbish in bins, and in the correct bins too? Littering is a big problem, costing the UK government over £1 billion a year to clean up (Keep Britain Tidy). And it isn’t a problem you can solve with demands – in fact areas with harsh anti–litter messaging actually see higher rates of litter!  On top of that, there's the question of recycling bins and collecting the right materials... Here are our 4 top tips: 🚮 Be bold   Make your bins stand out. Surveys throughout our trials show that one of the key reasons for littering or not recycling was that there wasn’t a bin nearby (even though in many cases, there was!). 🚮 Keep it simple  Don’t overload the bin with messaging. Keep it to a sentence or two max. If drafting a design, see where your eye is naturally drawn to. 🚮 Shape matters  When collecting plastic bottles and cans for recycling, use a circular shaped opening. In Edinburgh, we saw a 20% drop in contamination in the recycling just from this. Make sure your general waste bin opening is large enough to fit all other kinds of rubbish. 🚮 Bins buddies  Always pair recycling bins with a general waste bin or use a dual bin to reduce contamination. People are wired to take the path of least resistance, and this means they often won’t sort waste at one bin and then walk to another. What does that look like in practise? Check out five of our favourite Hubbub-designed bins. #RecycleWeek #RecycleWeek2024

⚠ 5 things you might not know you could recycle ⚠ - Bleach bottles  - Empty deodorants and hairspray aerosols  - All batteries and electrical cables   - Used cooking oil   - Old Hubbub campaigns – wait what? Oh yes 😌 This summer we launched our neat streets website, a hub full of tried, tested, and free resources from our most successful littering and recycling campaigns.  You can find:   - Campaign materials to take and use   - Step-by-step campaign guidance  - Case studies and learnings  - A new grant fund offering £10,000 to local authorities to introduce a campaign in their area. 💷 If you’re looking for inspiration, ideas or projects to explore for #RecycleWeek, then head over to neatstreets.org.uk

What does Jessie J know about clothing durability? 🧢 Quite a lot, it turns out. Our Worn Out study with Primark and the School of Design at the University of Leeds found there's no clear link between price and how long clothes last. Forget about the price tag - caring for your clothes is just as important. Building on this research, our Laundry Lowdown project explored how to: ➡️ Educate people on how to properly care for their clothes, to maximise their lifespan  ➡️ Push for more durable clothing with clothes designed to last Last week, Primark launched their new durability framework, inspired by research from WRAP, Hubbub, and the University of Leeds. This framework outlines how retailers can make clothes last longer, creating a more sustainable fashion industry. 👖 By working with Primark and UK consumers on the Laundry Lowdown, we found easy ways to extend garment life. Retailers can provide:  ➡️ Visual prompts (like a vinyl sticker for a washing machine or tips in delivery packaging) to nudge people to keep their clothes in top shape  ➡️ In-store and online resources to help shoppers decipher care instructions  ➡️ Accessible repair services to make garment repairs affordable and convenient for everyone Read our full report for project insights and industry recommendations ⬇️ To find out more about our work on responsible fashion – follow us @Hubbub – or subscribe to our business bulletin hubbub.org.uk/newsletter 💌

Is AI coming for our jobs!? Well, there's one kind of rubbish job we don't mind it taking...  Literally, counting rubbish! Last summer we ran #TidyRoadsides, an 8 week campaign to drive down roadside litter. We teamed up with Ellipsis Earth who use AI and image-capturing technology to conduct detailed litter surveying: 👀 covered almost 10 million sqm area 🥤 identified 192,436 items including the distribution, type, material, weight, and volume 🤔 found roadside litter was much higher at slow-speed locations like junctions and slip roads With accurate litter data, we could then target the litter hotspots with designed interventions making it easier for road users to bin rubbish and be more willing to do so. A second litter mapping showed that: 📍 Our data-driven interventions were 4 to 5 times more effective in reducing litter than untargeted interventions ✅ The combo of bins and signs boosted the performance of each by 25% 🥇 And last week, Tidy Roadsides won the gold award for Technology for Good at Global Good Awards! And if you think the photo looks similar to one you saw last week, ahem, yes we did win 2 awards that night! Want to see more like this? We've open sourced all the learnings and resources from this campaign, allowing them to be scaled and help create impact in other places too. Free to download at www.neatstreets.org.uk! A huge thanks to our partners Starbucks, Keep Scotland Beautiful, Keep Wales Tidy, Glasgow City Council, Llywodraeth Cymru / Welsh Government, Cardiff Council, Vale of Glamorgan Council, Welcome Break and Fidum for their involvement in this campaign. Tidy Roadsides is proudly supported by the Starbucks 5p cup charge.

Last year, our network of 680 Community Fridges helped save the equivalent of 18.2M meals from going to waste 😮🍽️    But we’re hungry for more, so we’re launching a new grant fund for new Community Fridges across the UK.   In partnership with Co-op we want to grow the number of spaces helping hundreds of thousands of people access nutritious food, save money, reduce food waste and increase community connections! ♻️ 🫂    Here’s what you need to know about the fund...   🥕 Applications close midnight 16th October   🥕 We’re looking for 20 community groups, charities, social enterprises or CIC’s   🥕 Successful groups will receive £4,500 to set up their own Community Fridge     Know a group that’s the perfect fit? Share this post with them.   Head to our website for the application form and more information. To find out how you can support the Community Fridge Network, talk to our team ⬇️️⬇️️⬇️    https://lnkd.in/d9US8CNt

𝐃𝐢𝐝 𝐨𝐮𝐫 𝐁𝐢𝐠 𝐁𝐚𝐥𝐥𝐨𝐭 𝐁𝐢𝐧𝐬 𝐩𝐥𝐚𝐲 𝐚 𝐩𝐚𝐫𝐭 𝐢𝐧 𝐭𝐡𝐞 𝐎𝐚𝐬𝐢𝐬 𝐫𝐞𝐮𝐧𝐢𝐨𝐧?   It's something we joked about when we first put Liam vs. Noel on a Big Ballot Bin in Manchester, in our #PickYourSide campaign, testing whether our new voting bins could tackle litter and get people talking rubbish.   Timely questions like Barbie vs. Oppenheimer, and the never-ending Cats vs. Dogs debate sparked a viral reaction - 15% of people in the UK alone saw the bins! The creative approach cut through the usually mundane topic of litter, and the bins were 2.5x more effective at reducing litter according to independent surveying by Ellipsis Earth. From going viral, to a (possibly, potentially, probably related) reunion, we're pretty proud of #PickYourSide, and yesterday it was voted Behaviour Change Campaign of the Year at the Global Good Awards!   A huge thanks to our partners KFC UK & Ireland, Manchester City Council and Southampton City Council for trusting us with trialling our solar-powered, interactive and customisable bin, beautifully brought to life by design partner Instrument Industries.    This win has made us all the more excited to continue developing our most advanced voting bin yet. Who'll make the greatest comeback? Oasis or the Big Ballot Bins? #PickYourSide and follow along for their next appearance: https://lnkd.in/g-pD2ZeS

What’s better, launching a new community initiative, or growing an existing one to double the impact?  ⚖️   There’s not a straight answer to the question of whether funding should prioritise expansion or existing infrastructure, of course (unless you said both) but our Community Fridge Network provides a useful example. 🥕 In the past, much of our funding has gone towards establishing new fridges and directly expanding the network. However, this year in partnership with Co-op we introduced the Investment Fund, a pot of grant funding which works differently. The funding is to help existing fridges:     - Run more efficiently - Support their volunteers and visitors better - Serve their communities for longer   In October we launched the first round of funding, which provided 106 grants totalling £614,000. This funding is really important to make sure that the fridges we fund don’t just open their doors but can keep them open and operate at their best.     Want to know more or find out how you can support the network? Check out our recent impact report for highlights, insights, partnerships and more: https://bit.ly/3TRS2eh

999? It’s an emergency 😨  Millions of pumpkins will be massacred instead of eaten this Halloween! Decorate your pumpkin instead – less mess, less stress, and you can eat the whole thing after. 🎃 #EatYourPumpkin #PumpkinRescue #FoodWaste

999? It’s an emergency 😨  Millions of pumpkins will be massacred instead of eaten this Halloween! Decorate your pumpkin instead – less mess, less stress, and you can eat the whole thing after. 🎃 #EatYourPumpkin #PumpkinRescue #FoodWaste