Sourceful

Looking to level-up your packaging? 👀 ✅ We've put together a checklist to get you started. Swipe through to read our top tips!

63% of consumers think packaging is almost as important as the brand itself - but barriers to brand adoption exist. Swipe through to read some of the most common pain points and how we can help!
 Drop us a DM to find out how we can help you with your challenges 💙

How can your business drive sustainable impact with the power of AI? 👀 Artificial intelligence (AI) has revolutionised many business operations over the last few years, and it's doing the same for sustainability. AI’s ability to analyse huge amounts of data, optimise processes, and visualise new possibilities empowers brand leaders and accelerates sustainable agendas. According to a 2023 IBM survey 👇 👉 77% of CEOs expect sustainable transitions to leverage AI automation by 2025 👉 46% of executives believe AI is crucial to advancing sustainability reporting and performance
 AI is also rapidly transforming how we approach sustainable packaging. Generative AI’s ability to replace physical sampling is driving down carbon emissions and positively shaping the way we view packaging. Drop us a DM to find out how we can help you with your challenges 💙

Did you know that 60–80% of consumers don't return to a business even if they were satisfied with the product? Why? If there’s no memorable experience, no “wow” factor, you blend in with the crowd, no matter how great your product is. To stay top of mind, your customer's journey with your brand must be unforgettable, starting with the packaging. Here’s why it matters: 📦 35% of consumers actively watch unboxing videos 🎥 55% of viewers say unboxing videos convinced them to purchase the product
 Unboxing experiences aren’t just a trend - they’re a powerful marketing tool that can 👇 💙 Create a lasting brand identity 💙 Strengthen customer relationships 💙 Boost customer loyalty 💙 Drive organic social media buzz By transforming your packaging into an experience you can turn one-time buyers into loyal, lifelong customers. Have unboxing videos ever persuaded you to purchase a product? Let us know your thoughts in the comments 👇

This week, our AI design tool, Spring, helped us explore different packaging designs for a sustainable jewellery brand for travellers. This week’s prompt was: 🌊 Packaging for: Sustainable jewellery made from sea glass 🌊 Company name: WanderWave 🌊 Packaging type: Mailer Box 🌊 Colours: Light blue, light green, light brown and dark brown The different aesthetics: Slides 1 & 2: Bohemian, rustic and coastal Slides 3 & 4: Mediterranean, eclectic, handcrafted and whimsical Slides 5 & 6: Retro, edgy, nautical and sustainable Which design do you prefer? Share your thoughts in the comments 👇 #packagingdesign #AIdesign #sustainablepackaging #aidesigns

One key thing that we think big businesses can learn from challenger brands... 👀 The power of unboxing experiences. Challenger brands are redefining customer engagement with memorable unboxing experiences that include handwritten notes, free gifts, and compelling storytelling. These thoughtful details: 💙 Build a distinct brand identity 💙 Strengthen customer relationships 💙 Transform occasional buyers into loyal customers 💙 Amplify your online presence Research shows that 40% of consumers are more likely to share a purchase on social media if it comes in premium packaging, and 60-80% of consumers will return to buy more from a brand that delivers premium packaging. Despite these stats, larger brands often rely too heavily on their established reputation, missing out on the potential of a captivating unboxing experience. An unforgettable unboxing experience can offer: 👉 Free social media marketing (unboxing videos generate millions of views) 👉 Online buzz (especially crucial for new product launches) 👉 Heightened anticipation, building excitement around your brand 👉 Enhanced loyalty, which creates a deeper emotional connection with your customers 📈 A recent study found that 52% of online shoppers are more likely to purchase again from a brand after receiving their order in good-quality, bespoke protective packaging. The take-away ⬇️ By investing in your packaging and unboxing experience, you not only enhance customer satisfaction but also create a loyal community that advocates for your brand. Found this interesting? Follow for more key insights! 💙

Discover why growing brands like Kankan, SOAP2O, Naato&Co · Ayurvedic Holistic Skincare, and A.S APOTHECARY LIMITED are choosing Flexi-Hex™️ for their packaging needs. With its premium, plastic-free, and eco-friendly design, Flexi-Hex offers a reliable solution that protects products in transit, reduces breakages, and aligns with your brand's sustainability goals. For more information, please get in contact with us today. 

Are you still using bubble wrap? It's time for a better alternative, donʼt you think? Flexi-Hex™️ is a more sustainable packaging solution that offers flexibility, easy assembly, superior protection, and compactness, all while being made from 100% recycled paper pulp. But the real game-changer? It enhances the unboxing experience, making it memorable for your customers. See our top 5 reasons to switch to Flexi-Hex, the smarter solution. 

We're excited to introduce Flexi-Hex™️, a game-changer in the world of sustainable packaging. This patented, honeycomb sleeve made from paper is not just a packaging solution, but a commitment to sustainability, a way to enhance the customer experience, and a tool to protect our planet. From being plastic-free to compact, flexible, protective, recyclable, customisable, and easy to assemble, Flexi-Hex is revolutionising the packaging industry. Join renowned brands like Harrods, Tom Raffield Ltd, Diageo, Moonpig, Bombay Sapphire, and Grolsh in choosing Flexi-Hex for your packaging needs. It's time to rethink packaging with Flexi-Hex. #sustainablepackaging #innovation

Ahead of our upcoming webinar, we want to know what YOU 🫵 are most interested in and what you’d like our experts to cover. Pop your questions / areas of interest around sustainability and AI in the comments or drop us a private message and we’ll pass them on to our panel. We'll answer as many questions as we can and send you a recording of the webinar via email after the event so it's worth signing up even if you aren't sure if you can attend live! Make sure you’re signed up here 👇 https://lnkd.in/erBnUyed