Interflora UK & Ireland reposted this
In honor of #WorldPhotographyWeek, we're celebrating photography and its incredibly important role in marketing. It’s not just about snapping a photo – it’s about telling a story that sticks. Also, who doesn't love pretty images? Here are some of our favorite campaigns that nailed photography: 🎨 Pantone - Create Your Own World Pantone, the queen of color, took us on a wild ride with their "Create Your Own World" campaign. They turned everyday scenes into something straight out of a sci-fi movie by playing with unexpected colors. It’s simple, but it really grabs your attention. 💘 Tinder - It Starts with a Swipe In an effort to connect with Gen Z, a generation that has moved away from dating apps, Tinder's "It Starts with a Swipe" campaign used bold, bright images of everyday romantic moments to show that finding a connection on Tinder is easy and meaningful – way beyond just a hookup. 👵👦 City and County of San Francisco - Human Services Agency - End Ageism This striking campaign used high-res photos of young people with older eyes to challenge age biases. The powerful visuals, paired with impactful text like "Courage never gets old," made viewers pause and rethink their perceptions. 💐 Interflora UK & Ireland - Say More Interflora's 2024 campaign "Say More" showed how flowers speak louder than words. With saturated, vivid photos of bouquets and emotionally charged captions like "I know you're not 'fine'," they captured moments where flowers express what words can't. Photography is more than just capturing moments – it’s about creating connections and making people feel something. What campaigns do you remember because of their imagery?