Iris

Did you hear the news?! 🎉 We’re absolutely buzzing to welcome Menno Kluin as our new Global Chief Creative Officer! Menno joins us at such an exciting time, and he couldn’t have put it better: “Iris is at a pivotal moment in its evolution, with renewed energy and focus... For me, this is the opportunity to build something I’ve wanted to do since the height of 360i – a truly progressive global creative network that’s creative, nimble, and simply exciting to work at: experimental, collaborative, and willing to take chances.” 🙌 Menno’s arrival comes hot on the heels of some other amazing hires this year, including Eduardo Maruri, Global Creative Chair, Katy Hopkins, Executive Creative Director and Zoe Eagle, Chief Executive Officer, Iris London – all part of our mission to push creative boundaries and do things differently. We’ve also promoted Jill Smith to CEO, Americas, and welcomed Leigh Armstrong as EVP Global Growth and Marketing Director, rounding out an incredible year of senior hires. 🙌 Thank you Charlotte Rawlings & Campaign for sharing our great news! To read more about Menno's vision for Iris, take a read here: https://lnkd.in/effXNQBY #CreativeLeadership #NewTalent #Creativity

"Sneakerheads" have always been a key part of marketing strategy, but as Karen Correia da Silva, our Senior Strategy Director, highlights in a recent The Drum article, we're seeing a shift. Sneaker culture is evolving, it's no longer just about shoe collections. “There’s a hyper-fragmentation of culture into these groupings,” Karen explains, where sneakerheads are now part of broader communities, from sustainability to futurism. This shift is opening up new ways for brands to connect with niche groups. Karen describes it as “a return to qualitative marketing... listening to people again,” and it’s shaping the way we think about authentic, community-led connections. Thanks to The Drum for the inclusion! 🔗 Read the full article here: https://lnkd.in/dZ2xvTxD #CommunityMarketing #CultureShift #Sneakerheads

🎉 𝐄𝐱𝐜𝐢𝐭𝐢𝐧𝐠 𝐧𝐞𝐰𝐬! 𝘌𝘯𝘵𝘳𝘦𝘱𝘳𝘦𝘯𝘦𝘶𝘳𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘞𝘪𝘭𝘥, the podcast hosted by our Co-Founder and Global Chair Ian Millner, is a finalist in the 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐢𝐭𝐲 & 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 category at the 2024 Signal Awards! We’re also up for the 𝐋𝐢𝐬𝐭𝐞𝐧𝐞𝐫’𝐬 𝐂𝐡𝐨𝐢𝐜𝐞 𝐀𝐰𝐚𝐫𝐝, and we’d love your support to help us secure the win. If you’ve enjoyed the thought-provoking conversations and stellar guests we’ve featured, here’s your chance to show it… 🔗 Vote via the link in the comments below 👇 📅 𝐃𝐞𝐚𝐝𝐥𝐢𝐧𝐞: October 17th “This podcast explores the essence of entrepreneurial spirit—what drives it, how to cultivate it, and how to harness it for business impact. To be a finalist in the Signal Awards Creativity and Marketing category after our first series is brilliant recognition of the podcast’s quality and purpose. With us being eligible for the Listener’s Choice Award, we’re encouraging our community and Iris connections globally to show their support and vote,” says Ian. 𝐂𝐚𝐭𝐜𝐡 𝐮𝐩 𝐨𝐧 𝐭𝐡𝐞 𝐥𝐢𝐧𝐞𝐮𝐩 𝐟𝐫𝐨𝐦 𝐨𝐮𝐫 𝐟𝐢𝐫𝐬𝐭 𝐬𝐞𝐚𝐬𝐨𝐧: ➡ Episode 1: 𝘖𝘯 𝘵𝘩𝘦 𝘞𝘪𝘭𝘥 𝘚𝘪𝘥𝘦 with Annika Bizon, Marketing & Omnichannel Director at Samsung UK & Ireland ➡ Episode 2: 𝘖𝘯 𝘵𝘩𝘦 𝘞𝘪𝘭𝘥 𝘚𝘪𝘥𝘦 with John Farrell, advertising industry expert ➡Episode 3: 𝘙𝘶𝘯 𝘛𝘰𝘸𝘢𝘳𝘥𝘴 𝘵𝘩𝘦 𝘈𝘥𝘷𝘦𝘳𝘴𝘪𝘵𝘺 featuring Claire Humphris, Co-Founder & CEO of Iris London ➡Episode 4: 𝘈𝘥𝘷𝘦𝘳𝘵𝘪𝘴𝘪𝘯𝘨: 𝘛𝘩𝘦 5-𝘠𝘦𝘢𝘳 𝘗𝘭𝘢𝘯 with Paul Bainsfair, Director General of the IPA ➡Episode 5: 𝘌𝘳𝘶𝘱𝘵𝘪𝘰𝘯 𝘰𝘳 𝘋𝘪𝘴𝘳𝘶𝘱𝘵𝘪𝘰𝘯? with Michael G. Jacobides, Professor of Strategy at London Business School ➡Episode 6: 𝘊𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘪𝘯𝘨 𝘵𝘩𝘦 𝘐𝘯𝘷𝘦𝘴𝘵𝘰𝘳 𝘚𝘵𝘢𝘵𝘶𝘴 𝘘𝘶𝘰 with Daina Spedding, Investor at BGF ➡Episode 7: 𝘍𝘳𝘰𝘮 𝘔𝘶𝘴𝘪𝘤 𝘔𝘰𝘨𝘶𝘭 𝘵𝘰 𝘔&𝘈 𝘋𝘪𝘴𝘳𝘶𝘱𝘵𝘰𝘳 featuring Andy Day, CEO of Capital A ➡Episode 8: 𝘌𝘹𝘵𝘳𝘢𝘰𝘳𝘥𝘪𝘯𝘢𝘳𝘺 𝘚𝘵𝘰𝘳𝘪𝘦𝘴 with fashion and events icon Sara Blonstein ➡Episode 9: 𝘗𝘶𝘵 𝘗𝘢𝘴𝘴𝘪𝘰𝘯 𝘍𝘪𝘳𝘴𝘵 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘞𝘪𝘭𝘭 𝘍𝘰𝘭𝘭𝘰𝘸 with John Amaechi OBE ➡Episode 10: 𝘕𝘰𝘵𝘩𝘪𝘯𝘨 𝘎𝘳𝘦𝘢𝘵 𝘞𝘢𝘴 𝘌𝘷𝘦𝘳 𝘈𝘤𝘩𝘪𝘦𝘷𝘦𝘥 𝘣𝘺 𝘚𝘦𝘵𝘵𝘪𝘯𝘨 𝘙𝘦𝘢𝘴𝘰𝘯𝘢𝘣𝘭𝘦 𝘌𝘹𝘱𝘦𝘤𝘵𝘢𝘵𝘪𝘰𝘯𝘴 featuring Eduardo Maruri ➡Episode 11: 𝘜𝘯𝘭𝘰𝘤𝘬𝘪𝘯𝘨 𝘵𝘩𝘦 𝘗𝘰𝘵𝘦𝘯𝘵𝘪𝘢𝘭 𝘰𝘧 𝘗𝘦𝘰𝘱𝘭𝘦 𝘢𝘯𝘥 𝘗𝘢𝘳𝘵𝘯𝘦𝘳𝘴𝘩𝘪𝘱𝘴 with Robert White & Stewart Hilton of ZEAL Creative Limited ➡Episode 12: 𝘐𝘢𝘯 𝘗𝘳𝘪𝘦𝘴𝘵, 𝘙𝘪𝘤𝘩𝘢𝘳𝘥 𝘉𝘳𝘢𝘯𝘴𝘰𝘯, 𝘢𝘯𝘥 𝘵𝘩𝘦 7-𝘠𝘦𝘢𝘳 𝘐𝘵𝘤𝘩 with Ian Priest, Founder of VCCP ➡Episode 13: 𝘍𝘳𝘰𝘮 𝘈𝘧𝘵𝘦𝘳-𝘚𝘤𝘩𝘰𝘰𝘭 𝘎𝘢𝘮𝘦𝘳 𝘵𝘰 𝘔𝘶𝘭𝘵𝘪-𝘔𝘪𝘭𝘭𝘪𝘰𝘯 Agency Founder with Mike Craddock, Founder of New Gen Agency   Watch here: https://lnkd.in/e-JQ3RAQ Vote here... https://lnkd.in/entRNffc #Entrepreneurship #SignalAwards2024 #PodcastCommunity #VoteNow

Drowning in a sea of sameness?   Regulatory restrictions, risk-aversion, and fall-back formulas have continually led marketers down ‘safe’ routes. But when everyone plays safe, it’s really not safe at all.   There is another way. A better way. When it comes to healthcare marketing, brands that break the mould stand out and reap the rewards. The correlation between distinctiveness and top of mind awareness is 95%.   Take a look at our 5 Dynamics of Healthcare Marketing white paper https://lnkd.in/exKT3vRe and contact Marie Little to explore Participation Thinking.   #marketing #pharma #medtech #HealthMarketing #InnovativeStrategies #HealthcareEngagement   *Attest survey, 500 HCPs, June 2024.

Our client Samsung Electronics’s Olympics campaign, “First Flips,” has set a new benchmark for engaging younger audiences. Running throughout the summer and across the Olympics, the campaign focused on building awareness for the Galaxy Z Flip 6 model among Gen Z. The results? Well, they speak for themselves. As Peter Wilson, our executive strategy director, shared with Digiday, the campaign saw a strong uplift in ownership, purchase intent, and brand perception. Plus, the social content series featuring creators like Arrdee, Yung Filly, and Mia Regan saw engagement rates of 6.5%—well above the typical 2%. This was a prime example of how authentic participation in key communities and creator collaborations paired with a strong product fit, can generate impactful results. Thanks Digiday for including our insights! Link to the full article here 👉 https://lnkd.in/evafC6hN #GenZMarketing #CampaignSuccess #BrandAwareness

We’re beyond excited to welcome Leigh Armstrong as our new EVP Global Growth and Marketing Director! 🎉 Leigh brings a wealth of experience in developing growth strategies that align with our creative ambitions. She'll be working closely with leadership to push boundaries and unlock new opportunities, ensuring that we continue to deliver growth for brands through creativity, data-driven media, and the power of people. As Jill Smith, CEO of Iris Americas, said: “Iris has always been about going beyond traditional advertising to create meaningful connections between brands, communities, and consumers. Leigh’s appointment marks a pivotal moment in our journey. Her experience across independent agencies and major networks, combined with her global perspective, will be key to shaping our growth strategy and broadening our creative impact.” Welcome to the team, Leigh! 🙌 We can't wait to see what we’ll achieve together. 🔗 Read more about Leigh's appointment in LBBonline - Little Black Book here: https://lnkd.in/etk_SG77 #GrowthStrategy #CreativeAgency #MarketingInnovation

Is it an agency’s responsibility to tell clients when something isn’t working? In the latest article from The Drum, Matt Rebeiro, our Executive Strategy Director, tackles this head-on. He points out: “Of course, agencies should flag potential issues with products or business strategies. We’re in a unique position to offer insights without being clouded by internal biases. But the key is to frame those insights in a way that really resonates with senior leadership.” As Matt highlights, it’s all about making the impact clear: “Show how underperforming in a key market could lead to a £50m hit on the bottom line, and suddenly you’ve got their attention.” Being honest about challenges helps build stronger, more effective partnerships. 🔗 Read the full article in The Drum here: https://lnkd.in/eapK6tFd #ClientPartnerships #BusinessStrategy #AgencyInsights

Keeping that ‘back to school’ mindset isn’t just for September. As Elisha Pearce, our MD of Growth & Marketing UK & EMEA shared in Creativebrief: 'The most successful brands build 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞𝐢𝐫 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬, not just engaging with them during seasonal spikes, but instead building a year-round connection where you play a meaningful role in their lives, getting them to participate with you and offering some sort of value exchange.' It’s all about staying curious and continuously learning, so brands and agencies are always ready for what’s next. Big thanks to Creativebrief for including us! 🔗 Read the full article here: https://lnkd.in/e5gzT7xM #BrandGrowth #MarketingMindset

HCPs don’t want to hear it. Not from health marketers, anyway.    As marketers, we need a dynamic, new approach.    That’s why, at Iris, we do things differently. By understanding the stakeholder ecosystem, we are able to activate networks of influence by creating ideas that mobilise. It’s all part of what we call ‘Participation’ and it delivers tangible results.    Discover more about it by reading our white paper on the five dynamics of healthcare marketing: https://lnkd.in/exKT3vRe Or contact Marie Little for an exploratory conversation on what Participation means for your brand. #HealthMarketing #InnovativeStrategies #HealthcareEngagement   Source: Attest survey, 500 HCPs, June 2024.

Dynamic pricing has been a hot topic lately, especially after the Oasis ticket surge sparked some serious backlash. As Ed Heskins, our Head of Pricing at Iris, puts it: it’s not just about what you 𝘤𝘢𝘯⁣⁣ do with pricing, but what you 𝘴𝘩𝘰𝘶𝘭𝘥 do. “Dynamic pricing is a tactic, not a strategy. For the right business, it can improve the customer experience by managing demand and availability. But it needs to fit with your overall goals and really understand your customer.” It’s all about finding the balance between boosting profits and keeping customers happy. If they feel exploited, it could do more harm than good. 🔗 Check out the full article in Management Today here: https://lnkd.in/eW2jW_Gd #PricingStrategy #CustomerExperience #BrandReputation