Irrational Agency

We're super excited to announce that we're working with Ray Poynter and The Future Place to bring you the first annual Narrative Research Forum! We're bringing a global panel together to discuss how the stories consumers tell themselves and each other, can be used to unlock true future insight. We'll be joined by Kristian A. Alomá, Ph.D., Daniel Fazekas, Maura Collins-Titone along with our very own Stephanie Shaarwi and Leigh Caldwell in what promises to be an enlightening afternoon, and the first event of it's kind! Sign up today! https://lnkd.in/ghJ2gzsk

Applying behavioural science insight is far easier when your team have a solid grounding in the discipline. Here we discuss how behavioural science workshops can help you get the best our of your insights https://hubs.ly/Q02TF5gC0

Making the switch from prescription to OTC can mean a huge revenue boost, but the change can be fraught with challenges. Find out why behavioural science is a must for any successful OTC switch https://hubs.ly/Q02TFhg60

Behavioural science can help you get closer to your employees, breakdown barriers, and understand the unconscious drivers and motivations hidden in traditional employee research. https://hubs.ly/Q02SpqT20

We need a new framework for thinking about user choice, agency, information and how people can get the best and safest experience from online content. Here Leigh Caldwell discusses the autonomy paradox and how behavioural science can approach it. https://hubs.ly/Q02SnW7N0

Are you currently working on monitoring ongoing customer outcomes for the FCA Consumer Duty? We discuss how you can hit your objectives quickly and efficiently in this video: https://hubs.ly/Q02SnTtC0

We helped Mondelez understand opportunities in new categories for the FMCG giant. Check out our full case study video below with Maura Collins-Titone, group leader of the Consumer Science Innovation Hub at Mondelez to discover how we used narrative research and a System 3 approach to generate unique and actionable insight for the brand. https://hubs.ly/Q02Spn0L0

There is still time to sign up to this week's webinar where we share how you can monitor customer outcomes ongoing and meet your obligations to the FCA Consumer Duty. https://hubs.ly/Q02Ky0WY0

The FCA has pivoted from testing products and communications to monitoring ongoing customer outcomes in it's Consumer Duty quest! But when perceptions of positive outcomes are wrapped up in emotion and gut feel, how can you measure that? https://hubs.ly/Q02Ky5tB0

Having difficulty getting new research in your organisation commissioned? We've produced a guide and video where discuss the common arguments against research and how your research agency should be supporting you with the answers. https://hubs.ly/Q02LpJ120