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🐸 OUT OF THE POND WITH MATT LAMBERT 🌊 “We’ve been twice as effective as following the money through the pipeline and impacting the bottom line" 💪 Matthew Lambert, Managing Partner (Growth) @ Dentsu Creative, proves that good growth needs the right method. And that sometimes there’s merit in going back to the drawing board. “Nothing changes if nothing changes” 🔥

Reactants (Effort + Strategy) → Products (Success + Growth) Winning is most parts chemistry. One part chemistry with the client 📊 Our Barometer says: 🔹 74% of successful pitches come down to client chemistry (+5% YoY) One part chemistry within the agency pitch team 📊 Our Barometer says: 🔹 51% of pitch success attributed to pitch team chemistry (+8% YoY) How do you know when you’ve got it? ‘An intense, often unspoken, emotional connection that draws individuals together, characterized by feelings of excitement, attraction, and a sense of ease and understanding.’ HT: Perplexity ✨ The best pitch-winning agencies generate chemistry under pitch conditions by: ✅ Knowing their audience – taking a mentalist approach ✅ Balancing rational and emotional persuasion ✅ Building new shared beliefs of a better world for the client If you want to learn more about converting pitches from the insights of our latest Barometer – contact mark@jfdi.uk.com #jfdi #NewBusiness #NewBusinessBarometer #Insights

 🥁 𝐅𝐢𝐧𝐚𝐥 𝐂𝐚𝐥𝐥: 𝐁𝐃𝟏𝟎𝟎 𝐒𝐮𝐛𝐦𝐢𝐬𝐬𝐢𝐨𝐧𝐬 𝐂𝐥𝐨𝐬𝐞 𝐌𝐢𝐝𝐧𝐢𝐠𝐡𝐭 𝐓𝐨𝐧𝐢𝐠𝐡𝐭!! 🚀 Got a 𝐁𝐃 𝐝𝐫𝐞𝐚𝐦 𝐭𝐞𝐚𝐦 that deserves its own victory parade? 🏆✨ Or a 𝐩𝐢𝐭𝐜𝐡 𝐰𝐢𝐧 so good it deserves its own theme tune? 🎺🏆 Now’s your chance to make it official - because bragging rights last forever! 😎 𝐓𝐡𝐞 𝐁𝐃𝟏𝟎𝟎 𝐚𝐰𝐚𝐫𝐝𝐬 are still open for entries - but only just!! Yes, they close at 𝐦𝐢𝐝𝐧𝐢𝐠𝐡𝐭! So promote your 𝐁𝐃 success on one of the biggest industry platforms - bigger than a billboard, louder than a drumroll! 🥁 🏆  𝐃𝐨 𝐢𝐭 𝐛𝐞𝐟𝐨𝐫𝐞 𝐦𝐢𝐝𝐧𝐢𝐠𝐡𝐭! Submit your entry now - bd100.club/submit/win ✨ Our partners - DNA Recruit jfdi Propeller Group Kulea MA ALF Insight #BD100 #BizDev #BDTeamOfTheYear #NewBizWin #Awards #FinalCall

🐸 OUT OF THE POND WITH BROOKE HARDING 🌊 “The team are actively thinking about the new work and clients they’d really like to be winning, not just waiting to find out who the next target may be” 🎯 Brooke Harding,  Managing Director @ BBL/P,  discusses how the approach to new business was recharged after becoming employee owned 🌱

⏳ 24hrs in New Business ⏳   Our latest New Business Barometer showed that agency new business targets are increasing, whilst agency marketing budgets are decreasing.   More with less. But we still have the same 24 hours in a day.   What makes the difference? How you use that time.   Use AI-powered new business tools to accelerate your thinking and make better use of time. As a first step – look at: 🔌 CRM Integrations =            seamless workflows 🔌 Predictive Analytics            =          smarter decisions 🔌 LinkedIn Sales Navigator  =            precise targeting 🔌 SEO Automation                 =          better visibility But remember: AI are tools, not strategies. And the human touch is where real success happens! 🤝 If you want to learn more about filling pipelines by leveraging insights in our latest New Business Barometer – contact us at mark@jfdi.uk.com #jfdi #NewBusiness #NewBusinessBarometer #Insights

🐸 OUT OF THE POND WITH DEBBIE LITTLE 🌊 “But clients need to allow agencies the opportunity to show up as their authentic selves – whether it’s being able to hold a pitch at the agency offices so that they can see, feel and experience the agency, Debbie Little, Head of Matchmaker @ PRCA discusses how authenticity can be our superpower 🦹♀️

👀 Be Careful How You See The World 👀 Our New Business Barometer has shown that your mindset can change your conversion, the feeling is that 2024 was a rough year, but: ⬆️ The latest IPA Bellwether report shows a 15.6% rise in marketing budgets ⬆️ The UK ad spend is trending upwards with a 6.5% increase projected this year. To sieze these opportunities, new business leaders must use their core strengths: ✨ Optimism 🔥 Tenacity 🖍️ Creativity 🤸 Flexibility Want to learn more? Reach out to mark@jfdi.uk.com #jfdi #NewBusiness #NewBusinessBarometer #Insights

🐸 OUT OF THE POND WITH JAMIE MATTHEWS 🌊 “The 45% statistic serves as a wake-up call for us all. While clients are grappling with their challenges, we as agencies must adapt our approach to minimise wasted effort and maximise success" Jamie Matthews, CEO @ Initials CX, unpacks the New Business Barometer insight that 45% of lost pitches fail because the client withdraws the budget. 🏄♂️ Read on to learn how to stop swimming in circles and start making waves.

Have you submitted your entry for The BD100 yet? If not, take a moment to reflect on your achievements over the last year - and tell us why YOU deserve a place in The BD100. It’s quick, simple, and your future self will thank you! Click the link below to enter now - submissions close on Friday 28th February. https://bd100.club/submit

📣  Calling all The BD100 nominees  📣   Want to sharpen up your submissions to be considered for one of the The BD100 awards?   Join jfdi alongside other judges, DNA Recruit & Richard McHardy, for the online discussion:   What Wins with The BD100 Judges - Monday, 10th March, 12 - 1pm GMT   Interested? Sign-up! https://lnkd.in/gKetFj3H #jfdi #BusinessDevelopment #BD100