JustSo

𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗮 𝗽𝘂𝗿𝗽𝗼𝘀𝗲 𝗺𝗲𝗮𝗻❓ ⭐️ The BCMA (Branded Content Marketing Association) sat down with our Co-Founder & Film Maker Jonny Madderson and our Head of Strategy Emma Caldwell to chat about just that 👍 ⭐️ Jonny & Emma chatted about everything from what branding with a purpose means, why brands should be taking the approach, the positive impact the approach has, and so much more‼️ ⭐️ Enjoy the read below ⤵️ https://lnkd.in/e2RUQa-u #Branding #Brand #BrandStorytelling #Storytelling #Content #BrandedContent #BrandStrategy

Massive congratulations to our partners at NSPCC on winning a very well-deserved Inside Out® Community award last week for the Day in the Lonely campaign! More power to you. 💚 🙌 Lorrin Braddick Ciara Darcy Max Hartley Georgina Dunn Courtney Zitola Vanessa Hyde #proudpartners #insideoutawards #nspcc #dayinthelonely

Live football is on YouTube! This season’s partnership between WSL and YouTube has got to be the story of the football season so far. Moving live games onto YouTube, along with a content strategy of supporting content, is generating some seriously impressive engagement - this the kind of fan-focussed innovation that football really needs. Some standout figures show just how much momentum is building: 🚨 Live streams of games are getting BIG viewership, with West Ham vs Arsenal on Sunday 20th October the latest match to get over 200,000 viewers. 🚀 Only one month since launch, the channel has already hit 125K subscribers. ⚽ It’s not just the WSL, the Women’s Championship is part of the partnership, and setting their own records for viewership (including Newcastle's recent thrashing of Sunderland...) Amazing work Edie Kelly! #YouTube #WSL #Livestream #Innovation #Streaming #MediaTrends

“Your goal here is to make the best YOUTUBE videos possible.” The leaked ‘how to succeed’ document from Mr. Beast caught viral fame of its own for all the wrong reasons, laying bare just how exploitative the man behind the generous ‘giveaways’ truly is. But even from the most uncomfortable (and patronising) of reads, we’ve managed to fish out some helpful reminders of how to get YouTube right. - Titles and thumbnails are the start, not an after-thought. Yes, he’s sensationalist and a master of click-bait. But an audience truth that he does get is really interrogating what elements you need in your story and videos to make them truly click-worthy. - Always follow through on audience expectations. Despite his love for OTT setups, the one thing he does do is meet or even surpass the crazy premise in the thumbnail. He understands that viewers don’t like being lied to, and that the job of the content creator and editor after the click is to keep audiences watching to drive the all-important AVD (avg. view duration) metric. - Bring the “wow factor” by doing something that only you, the creator, can do. This is probably the most transferable thing to takeaway for brands in a world of copycats that usually end up being a cheap approximation of viral content. Now, go forth and be viral. And please be a good human being while you’re at it. ❤️ #MrBeast #YouTube #YouTubeStrategy #audiencefirst

Have you noticed YouTube looks different? With nearly 45% of YouTube viewing now happening on Connected TVs (CTV), the platform is changing. Updates to the YouTube CTV app make it look more like traditional streaming services. For brands and creators, this changes how you can engage your audiences, with greater opportunity to build familiarity through organising and presenting your content as episodes and series. This form of consumption is a shift from platforms like TikTok, where success is more about grabbing attention one video at a time and getting cut through in a competitive feed. #YouTube #ConnectedTV #DigitalMarketing #ContentCreation #Streaming #MediaTrends

Do you know what it takes to get shortlisted for The Lovie Awards? A giant rodeo horse. One million real candles. A highly inflammable blonde wig. The oldest pub in England as your location. And of course, two inimitable drag queens. We’re proud to announce that our film The Witcher, part of our Doing It series for our partners at Netflix, has been shortlisted in the comedy category of Film & TV at the The Lovie Awards this year! Big shoutout to our wonderful cast, crew and partners for making this possible! (And helping us get some of our all-time favourite out of context JustSo snaps). #shortlist #thelovieawards2024 #comedy #doingitwithnetflix

"We really wanted to bring the power of play to life." To us, this meant showing all the silliness and fun alongside the sense of pride the children feel in themselves..." Our producer Auriol Wyles chatted with LBBonline - Little Black Book about a recent project for our partners at the LEGO Group. Read here 👀 ⤵️ https://lnkd.in/e4CJAKx8 #behindthework #lbb #production #BCorpstudio

"I think we need to accept that being a sustainable company is no longer a want, it is now a need." Sara Conlon recently talked LBB through our studio's green practices, including how important it is to take a broader view of sustainability, beyond recycling and air miles. Full article here ⤵ https://lnkd.in/eHrppmdc #BCorp #sustainableproduction #towardsnetpositive

Think you know who the average podcast listener is? Think again. Massive hat tip to Edison Research for their superb 2024 Podcast Consumer report deep dive that surprised us with 🤯 stats like: - Women listen to more podcast episodes weekly than men in the US - The Joe Rogan Experience had the second highest reach of all podcasts amongst US female weekly listeners - Nearly a third of US kids aged 6 to 12 listen to a podcast every month We love data that challenges our assumptions about audiences and what they're into. #data #statoftheweek #audienceresearch #breakthebias #eartotheground #podcasts

Huge congratulations on the two gold medals to Athletes For Good awardee Carlotta Gilli at this year's breathtaking Paralympics. 🥇 🥇 We loved meeting her as part of our series for partners Procter & Gamble and International Paralympic Committee. More power to Carlotta and her chosen charity ToSwim, in helping make swimming a sport for all! #AthletesForGood #Paralympics #GoldMedals