KAM Insight

Well, this is proving popular...! Ruth Carpenter - Head of Marketing at Pizza Pilgrims, shares more on why State of Social is an invaluable initiative for hospitality marketeers.👇🏻 “Over the last 5-years, the hospitality industry has advanced in their use of socials & digital platforms, but we're still 3-5 years behind other industries. Now more than ever, it’s crucial we, as an industry, can accurately benchmark how we’re performing and collaborate to gain a better understanding of how the landscape has changed. I was honoured to be asked to help advise on this project and I am looking forward to being able to use these insights to secure future Board investment and pull off even more exciting, successful campaigns.” REMEMBER, only participating brands will have access to ALL benchmark metrics. Submit your brand metrics here by 30th November 2024 > https://lnkd.in/eDe456ZK #SocialMedia #Hospitality #Benchmark

Is it too late to be talking about Christmas? 🎄 By the end of September, 3-in-4 Brits will have already made plans for the festive period... but there is still plenty of time for Hospitality venues to get those BIG bookings in! Check out our latest stats looking at how to drive BIG bookings during the festive season (and beyond!), partnership with Tripleseat 🎄 37% will attend a Christmas party at a Hospitality venue 🎄 25% are likely to use a private space/room in a venue this festive period 🎄 What's most appealing when booking for a LARGE group? A Set menu/package Full infographic available FREE via the KAM Knowledge Hub: https://lnkd.in/eQ4az7Cy Check out Tripleseat's Ultimate Event Management Guide here: https://lnkd.in/eVMHF8cy How many days now until Christmas, Jo Lynch?! John Karemy

It’s Friday, so we think it’s time for some sexy chat, don’t you? 😉 Well, in that case, let’s talk about financial stability. Sounds ever so exciting, yes? Well, actually it should be a crucial topic in every boardroom in hospitality. New research (launching very soon!) done in partnership with Hospitality People Engagement Consultants, CJS digs deeper... (Shout outs CGA by NIQ, Propel Info, Simon Stenning, Bex Wilkins, CJS, Katy Moses CBII)

📢 Exciting News for the UK Hospitality Industry! Yesterday, KAM and Kitch launched the first FREE industry-wide benchmarking report for social media metrics in hospitality. We received an incredible response, thank you to everyone who showed their support. 🙏🏻 This groundbreaking report will help hospitality operators compare their social media spend, activity, and performance on platforms like Instagram, Facebook, and TikTok. The more brands that participate, the stronger and more accurate the insights will be – and only those who take part will gain full access! 📊 Our debut report is focused on capturing critical marketing insights for UK operators and will include the following metrics: ✅ Business size by number of sites ✅ Hospitality sub-sector ✅ Channel-specific metrics for Instagram, Facebook and TikTok; including engagement, reach and follows ✅ Age of audiences on each platform ✅ Website traffic from social ✅ Insights to brand resources for social strategy management ✅ Topline budget allocation for social media management REMEMBER, only participating brands will have access to ALL benchmark metrics. 👉 Submit your brand metrics here by 30th November 2024 > https://lnkd.in/e_cG24PY Let’s make this the go-to resource for social media benchmarking in our industry! 💥 #SocialMedia #Hospitality #Benchmark

One table remains! Who's going to nab it?! 👀 We've only room for one more team (and a couple of individual tickets) for the annual KAM charity pub quiz. Join KAM and friends for an evening of fun and competition, to test your wits, and to raise money for two fantastic charities. 🤓 🎉 A HUGE thank you to the team at PubQuiz.com for generously supporting the quiz. Thanks to those who have already got their teams signed up! What you need to do: - Find 3-8 teammates (ideally really really clever ones) or we can happily put you in a team. - Sign up your team (or individual tickets) below ASAP - Don't forget to pre-purchase a few raffle tickets while you're there - Turn up on Weds 6th November @6.30pm to sort the winners from the losers (quiz starts at 7pm)... Get last tickets here: https://lnkd.in/ehAKTD66 MASSIVE thanks to James Hacon at I am Doner, Laura Harper-Hinton at Caravan Restaurants | B Corp™ and Jayson Perfect at The Liberation Group for some awesome raffle prizes. More welcome! All money raised will go to Licensed Trade Charity & Only A Pavement Away as part of Hospitality Rides.

Surely it's way too late to be talking about Christmas? 🎄 By the end of September, 3-in-4 Brits will have already made plans for the festive period... but there is still plenty of time for Hospitality venues to get those BIG bookings in! Check out our latest stats looking at how to drive BIG bookings during the festive season (and beyond!), partnership with Tripleseat 🎄 37% will attend a Christmas party at a Hospitality venue 🎄 25% are likely to use a private space/room in a venue this festive period 🎄 What's most appealing when booking for a LARGE group? A Set menu/package Full infographic available FREE via the KAM Knowledge Hub: https://lnkd.in/e5A_dz6V Check out Tripleseat's Ultimate Event Management Guide here: https://lnkd.in/eVMHF8cy Jo Lynch John Karemy

State of Social has officially launched! The first industry-wide benchmarking report dedicated to social media metrics for UK hospitality operators. Delivered in partnership with Kitch the report will capture critical insights on Instagram, Facebook and TikTok, enabling marketing teams and business leaders to: 📊 Benchmark performance against competitors 💡 Make informed strategic decisions at board level 💸 Back spending with data-driven metrics 🚀 Elevate social performance and solidify brand presence online Operator brands, hospitality marketeers and industry leaders; we need your help! The more brands that complete the survey, the more robust the data benchmarking will be and you'll only get access to the full benchmarking report if you share your data! Tag your peers below and share with your network to drive participants. We're thrilled to have Young's Pubs, Pizza Pilgrims, Bill's Restaurants, Harry Ramsden's's and East Coast Concepts already on board as supporters. Submit your brand metrics here by 30th November 2024 > https://lnkd.in/e_cG24PY This is the first of hopefully many invaluable State of Social reports. Special thanks to Ruth Carpenter, James Mobbs, Juliette Keyte, Danny Brown 📸, Edwina L., Sheri Williamson and Dan Nash for your valuable feedback in our advisory session. It's been fantastic getting this project up and running with the brilliant Susan Zwinkels, Natalie Dunning and team. #SocialMedia #Hospitality #Benchmark

Anyone recognise this scene? You've just spent £75+ of your hard-earned cash for the privilege of some quality family time with your little darlings and then this... 😩 More than 1-in-4 parents describe dining out with kids as a generally stressful experience. (Only 1-in-4 I hear you cry?!) Back by popular demand, we are beyond delighted to launch our second Family Dining report, which digs deep into what parents/carers (and kids) want from the dining out experience and whether we're currently delivering it! ✨ There are 600+ million family dining occasions a year in hospitality venues ✨ £4,015 is the average spend per family, per year on eating and drinking out of home ✨ But families are 'dining out' on fewer occasions year-on-year ✨ 68% of parents would like venues to focus on being more family-friendly ✨ 49% of parents think kids' menus are generally uninspiring Find out more about the report here: https://lnkd.in/eQAqUFup The report is available now to all 'Access All Areas' subscribers on our Knowledge Hub or access for just £495: https://lnkd.in/e5A_dz6V With thanks to HGEM for supporting the report. We launched the report exclusively at The National Restaurant, Pub & Bar Show - the new name for Casual Dining last month - thanks for having us! #Hospitality #familydinner #casualdining #pubs #customerexperience #customerinsights

Did you catch our latest #HospitalityTalks with Simon Stenning? Simon, founder of FutureFoodservice shares his thoughts with KAM's MD, Katy Moses CBII on what he thinks is a 'missing ingredient' in many hospitality venues. Watch here (sound on!): https://lnkd.in/eXxZ7yRB Missed out on previous Hospitality Talks? We've got FOUR YEARS worth of 10-minute micro-chats with 80+ Hospitality thought leaders. Take a look: https://lnkd.in/d6rxpC4

Chicken nuggets or sausages & mash? 🌭 Back by popular demand, we are beyond delighted to launch our second Family Dining report, available this week... ✨ Nearly 1-in-3 parents find dining out with kids a generally stressful experience! ✨ There are 600+ million family dining occasions a year in hospitality venues ✨ £4,015 is the average spend per family, per year on eating and drinking out of home ✨ 68% of parents would like venues to focus on being more family-friendly ✨ 49% of parents think kids' menus are generally uninspiring Find out more about the report here: https://lnkd.in/eQAqUFup The report is available now to all 'Access All Areas' subscribers on our Knowledge Hub or access for just £495: https://lnkd.in/e5A_dz6V With thanks to HGEM for supporting the report. We launched the report exclusively at The National Restaurant, Pub & Bar Show - the new name for Casual Dining last month - thanks for having us! #Hospitality #familydinner #casualdining #pubs #customerexperience #customerinsights