CGA by NIQ

Vodka leads the way as Australia’s top On Premise spirit 🏆 CGA by NIQ’s On Premise Measurement (OPM) solution shows that vodka is the top spirit in Australia’s pubs, bars, and restaurants, claiming 32 cents of every dollar spent on spirits over the past year. With vodka making up 34% of all sales by volume, that’s 7 out of every 20 serves! Vodka’s versatility across venues keeps it at the forefront, but 2024 has brought challenges, with rising competition from alternative drinks. To sustain growth, suppliers must strategically target key outlets and adapt to shifting preferences. CGA’s OPM service is here to help suppliers navigate these shifts and capture new opportunities, find out more here > https://lnkd.in/geB6YzXv #Vodka #OnPremise #AustralianSpirits #SpiritsMarket #BeverageTrends

Almost a third of British consumers aged between 18 and 24 report drinking less than they did a year ago, with 1 in 10 completely abstaining from alcohol completely. However, this reduction in alcohol intake has not negatively impacted younger consumers’ engagement with the On Premise sector. On the contrary, 86% have visited the On Premise in the last 3 months. Drink brands and venue operators to position themselves as the go-to choice by offering beverages aligning with these values to this health-conscious and environmentally aware generation. Explore how to capitalise on moderation in Gen Z - https://lnkd.in/gyXM9AGh #OnPremise #Moderation #Alcohol #NoLowAlcohol #GenZ #ConsumerTrends #ConsumerBehaviour #HealthAndWellbeing

🚀 Fueling growth in South Africa's cocktail market 🍹 With South Africa’s cocktail scene booming, understanding what drives consumers can be a game-changer. New insights reveal that frequent patrons are seeking more than just drinks—they want quality, unique flavors, and memorable experiences. For suppliers, this means knowing who is buying, what they crave, and when they’re most likely to order. Whether it’s refreshing berry flavors or classic twists, meeting these preferences can help brands stand out and win loyal customers. Dive into the full blog for strategies to capture the growing cocktail demand: https://lnkd.in/gsSUqVEA

After another year of evolution in out-of-home eating, what does the future hold for food-focused suppliers and operators? Karl Chessell and Andy Hodgson delivered exclusive data and insights at this year's The National Restaurant, Pub & Bar Show - the new name for Casual Dining. Key takeaways from their presentation include: 📈 Asian cuisine is flourishing 💷 Value means much more than cheap 🌠 Diners want new experiences 🍝 There’s room for innovation in traditional channels 🎯 Competitive socialisers can be big spenders Explore these and more key takeaways here - https://lnkd.in/gAQMj6V3 #OutOfHome #Hospitality #ConsumerTrends #Food #ConsumerSentiment

How is Australia’s liquor industry adapting to new consumer trends? Over the last few years various factors have impacted consumer behaviours, consumption, and spending, further complicated by the fragmented nature and gaps in consumer, shopper, and category data available in Australia. NIQ’s Full View of Liquor now provides a comprehensive overview of the Australian liquor market. By combining the NIQ Omnishopper panel with CGA’s OPM & OPUS solutions, this latest research explores how the industry is adapting to emerging consumer trends. Unlock the Full View: https://lnkd.in/gq5vJHNW #AustraliaLiquor #LiquorIndustry #ConsumerTrends #AlcoholTrends #LiquorMarket #BeverageInsights

Last week, CGA by NIQ’s On Premise experts, Charlie Mitchell and Dylan Battick, led an impactful event with leading talent from the World’s 50 Best Bars list and industry partners like Pernod Ricard. Together, they explored what the next 5-10 years hold for hospitality, with engaging discussions on future trends, bar management, and evolving consumer behavior. Want to reveal the key findings? Get in touch: https://lnkd.in/gtW7vtf7

With nearly half of consumers now choosing wine when dining out in Italy's On Premise, the opportunities are expanding—but how can drink suppliers capture this momentum? Eleonora Formisano, NIQ's Italy wine expert, shared exclusive insights from CGA by NIQ’s Italy Wine Report in the recent Milano Wine Week highlighting new trends in the HoReCa sector. From shifting preferences between still and sparkling wines to value-conscious choices and emerging trends like wine-based cocktails, the potential for growth is immense! 🍷🍾 Read key takeaways from the event here: https://lnkd.in/gMwc4sU4 #OnPremise #WineCategoryInsights #DrinkTrends #WineCocktails #NoandLow #WineConsumption #WineInsights #ConsumerInsights

Understand the consumer’s path to purchase in Canada’s On Premise 🍻💳 In today’s competitive market, understanding how consumers make their choices is crucial. From category to brand and serve type, there are multiple touchpoints influencing decisions. Are you leveraging the most effective strategies to drive sales and maximise ROI? CGA by NIQ’s upcoming On Premise Path to Purchase Report provides key insights into the consumer journey, helping you influence decisions at every stage. Stay competitive, engage consumers throughout their experience, and ensure your brand stands out! Download more information here > https://lnkd.in/g4QkAitP #ConsumerInsights #OnPremise #PathToPurchase #MarketResearch #BrandStrategy #CanadianMarket #CGAByNIQ #ConsumerJourney

📌 ICYMI: Catch Graeme Loudon's presentation at #BCB2024 on ‘Checking the Pulse on Premiumization’. Where is the trade-up opportunity still present in the On Premise and how can suppliers and venues capitalise? ⚡ Find out more, watch here: https://lnkd.in/gyE9MyJu

🎃 Don’t let this Halloween scare away your sales! Younger consumers are haunting bars, pubs, and nightclubs, and they’re thirsty for spirits… 🍸👻 Younger drinkers, especially those aged 18-34, are stepping out for Halloween for eerie celebrations at significantly higher rates than the average consumer. A third of 25-34-year-olds and a quarter of 18-24-year-olds are flocking to On Premise venues for eerie celebrations. And they’re not just showing up—they’re spending more, offering valuable trade-up opportunities for venues and drinks brands alike. 🎉💰 With spirits—especially vodka and tequila—seeing huge sales uplifts, the week leading up to Halloween is the perfect time for beverage suppliers and venue operators to craft the ultimate blend of promotions and activations to capture the crowd. Unlock key insights to make the most of this occasion: https://lnkd.in/gbbZ3MGh #HalloweenOpportunity #BeverageOccasions #VenueOperators #DrinkSuppliers #ConsumerTrends #BeverageInsights