krow group

This week sees the launch of our latest TV ad, Seconds Save Lives, for Humanitarian medical aid charity, Médecins Sans Frontières (MSF), supporting their Winter Appeal. Read more here: https://lnkd.in/eK_YAK-3 MSF is an international humanitarian organization providing medical care where it is needed most – to people affected by conflict, epidemics, disasters or exclusion from healthcare. The 60” spot urges donors to buy vital time that helps save lives. Focusing on trauma care in conflict zones, where every second that passes can be the difference between life or death and providing critical care at the very moment it’s needed is crucial. The ad uses reportage-style films capturing a first-hand account from MSF spokesperson, Dr Javid Abdelmoneim, a doctor who has worked across multiple conflicts, alongside real-life footage from conflict zones. Using a shutter-style effect and composed music to build on the idea of urgency, the film emphasises that every second that passes is truly critical, urging people to support MSF and the important work they do. #CampaignsByKrow #Charity #Advertising

The 2024 Christmas ads have starting coming in hot this week - but how would you rate this year's first wave? 🎄 Campaign UK speaks to krow Group Executive Creative Director, Darryl George, and other Senior Creatives across adland to find out which brands are predicted to dazzle audiences this year. From the return of beloved characters to the enlisting of high-profile celebrities, you can find out right here: https://lnkd.in/eXwV8PxR? #ChristmasAds #Competition #Campaign

We are proud to share this morning that krow Group have fulfilled the IPA People First Promise. A total of 103 companies have been awarded the IPA People First Promise for demonstrating their commitment to the positive mental health and wellbeing of their people. Read more here: https://lnkd.in/eBZ7KtrU #NationalStressAwarenessDay

🎉 New Campaign Launch! 🎉 We’re thrilled to announce the launch of our Christmas campaign for Post Office Ltd! This year, we’re cutting through the festive chaos to highlight how Postmasters are here to support the nation during the festive season. From sending parcels to managing your to-do lists, they’re ready to help everyone Master Christmas. 🎄🎅 Our campaign will be featured across various platforms, including social media, radio, out of home, and in Post Office branches nationwide. Find out more about the people behind our campaign: https://lnkd.in/eYNhYbtF #NewCampaignLaunch #ChristmasCampaigns #PostOffice

As Super/Man: The Christopher Reeve Story documentary launches today, Spinal Research is running a powerful and emotive campaign by krow, raising awareness of the ability to reverse paralysis. krow was tasked with emphasising the power of donations to the public in accelerating the delivery of revolutionary treatments for those with spinal cord injuries. Tara Stewart, Chair, Spinal Research Charity, said: “They say the mark of intelligence is taking complicated things and making them simple and that’s exactly what the team at krow Group did with this campaign. They received a complex brief and turned it into a simple yet hard-hitting idea that translates into every medium. The creative highlights the progress made in an area once deemed incurable, emphasising that new research is shifting the spinal cord injury narrative from despair to possibility. It’s a compelling way to convey that what once seemed unattainable is now within reach, and to encourage further donations to achieve it.” Read more, over on Mediashotz: https://lnkd.in/ePmtQaKp #ChristopherReeveStory #SpinalResearch #OOHCampaign

Announcing a brand new Christmas campaign for FatFace... 🎁 Nothing says family like lovingly stealing each other’s things. FatFace came to our youth specialists, Livity, to create a winter campaign that would reach a younger audience, and we looked to the interests, passions and loves that unite generations. Enter, It's a Wonderful Gift. The spot follows a single FatFace cardigan through a year of adventures within one family. This stunning film was directed by the incredible Kemi Anna Adeeko, an exciting up and coming Director. Launching exclusively in the UK, the campaign will be promoted in FatFace stores and across social media, including Instagram, Facebook and TikTok. Alex Goat, CEO of Livity said: “We wanted to capture the intergenerational audience of the brand and how their products unite across generations. Bringing incredible breakthrough talent like Kemi into the work enables people to see the brand in a new light, and has always been part of our ethos at Livity." Stay tuned for more from this heart-warming campaign ❤️ #NewWork #ChristmasCampaign #FatFace

NEW CAMPAIGN LAUNCH It's difficult to grasp the enormity of the youth mental health crisis. It's caused by a huge range of unprecedented pressures no generation has ever had to navigate before. Our youth specialists, Livity, have been working with YoungMinds to draw the public's attention to the scale of this crisis with 'Crushed by a Million Pressures,' yesterday unveiling a sculpture activation at London King's Cross Station. Over 1,000 young people fed into this campaign from research to testing, art workshops to design, and importantly sharing their stories and their words. The campaign kicked off with a first of its kind installation which invited the general public to literally unburden a statue of a hopeful young person - a message of hope for young people everywhere. Read more over on Campaign UK: https://lnkd.in/ejKZFgm5 #OneMillionPressures #YoungMinds #BrandActivation

Do agencies and brands use awards to 'creative wash'? krow's Group Executive Creative Director, Ashika Chauhan, and industry peers, give their responses in Campaign UK: https://lnkd.in/eQgwrdWG #AgencyAwards #Campaign #Creativity

We’re looking for super-talented, super-hungry creatives to join us at our offices in London or Leicester, or both. To work on amazing brands with great people, get in touch now. https://lnkd.in/e9FhENSJ

Today sees the launch of a brand new campaign by krow for premium kitchen appliance brand, NEFF Home Appliances, featuring award-winning chef Tom Kerridge. After we launched NEFF’s ‘Enjoy the Show’ platform earlier this year, the team have partnered with chef, Tom Kerridge, to reinforce NEFF as the first choice for premium ovens. The campaign targets the nation’s food lovers, who view their kitchen as a stage to unleash their creativity with appliances that are show-worthy. Discover how Tom Kerridge makes his perfect Sunday roast, using the distinctive features offered by NEFF appliances, along with his culinary expertise, to elevate the meal in ways such as roast beef with a marmite glaze. Read more over on LBBonline - Little Black Book now: https://lnkd.in/eN_x5wMP