krow group

We’re looking for super-talented, super-hungry creatives to join us at our offices in London or Leicester, or both. To work on amazing brands with great people, get in touch now. https://lnkd.in/e9FhENSJ

Today sees the launch of a brand new campaign by krow for premium kitchen appliance brand, NEFF Home Appliances, featuring award-winning chef Tom Kerridge. After we launched NEFF’s ‘Enjoy the Show’ platform earlier this year, the team have partnered with chef, Tom Kerridge, to reinforce NEFF as the first choice for premium ovens. The campaign targets the nation’s food lovers, who view their kitchen as a stage to unleash their creativity with appliances that are show-worthy. Discover how Tom Kerridge makes his perfect Sunday roast, using the distinctive features offered by NEFF appliances, along with his culinary expertise, to elevate the meal in ways such as roast beef with a marmite glaze. Read more over on LBBonline - Little Black Book now: https://lnkd.in/eN_x5wMP

Ever wanted to dig a little deeper or maybe even go #BehindTheIdea of one of krow's integrated campaigns? Harman Randhawa, Deputy Managing Director at krow, recently spoke to Creativepool about the process involved in reinventing tradition for the beloved British South Asian brand, Elephant Atta. In this exclusive interview, Harman takes us behind the scenes of the campaign, sharing his insights, challenges, and the authentic magic that made it all possible: https://lnkd.in/ezBmU3EG Watch the film here: https://lnkd.in/e6C3-Amb #CampaignsByKrow #ElephantAtta #BehindTheScenes

Is it an agency’s responsibility to tell failing clients, ‘It’s not us, it’s you’? The Drum recently turned their attention to business failures and asked what role agencies should play in bringing potential product, service or business model problems to their client’s attention before it’s too late. Kayleigh Jenkins, Group Business Development Director at krow Group, explains that as a client’s strategic partner, it’s fundamental for agencies to recognise any potential business problems and flag them. Once a strong relationship has been built, trickier but important conversations can be had, as long as they are grounded in data and insight.’ Read the full article and insights over on The Drum: https://lnkd.in/eapK6tFd

krow are excited to share that last night our client Aviva won Silver in the 'Best community involvement during a CSR programme' category at The Corporate Engagement Awards. The 'Save Our Wild Isles Community Fund’, in partnership with WWF and the RSPB, provides neighbourhoods across the UK with support to protect nature in their local area. In under eight months, 249 community groups raised over £2.5m for local community nature projects. Judges described this programme as “ambitious, meaningful and multifaceted.” We are proud to have helped Aviva raise awareness of the fund, and supported them in supporting groups protecting and restoring nature. #TakeActionForNature #Aviva #Silver

This week Sam Bettis, krow's Digital Strategy Director, spoke to NewDigitalAge on key topics including: the biggest opportunities for women in digital today, the growth of female tech communities and what practical steps employers can take to make the digital industry better for women now and into 2025. Sam is a digital strategist with a decade of expertise in sculpting the future of engagement for B2B and B2C clients. Read the full interview here: https://lnkd.in/eHh_a9jr #DigitalWomen #NewDigitalAge #NewDigitalOpportunities

NEW WORK ✏ Did you know that tradespeople are 8x more likely to develop skin cancer? krow have been working with Toolstation in partnership with Macmillan Cancer Support to build awareness of sun safety and encourage tradespeople to #RaiseYourSkinStandards   We know that Toolstation customers have high standards for their work: the campaign reminds them to apply those same high standards to taking care of their skin. Read more about the work over on Campaign UK: https://lnkd.in/eEv5Z77b   #NewWork #BigPositiveImpacts #Toolstation #MacmillanCancerSupport

Bensons for Beds has officially appointed krow Group as their lead creative agency 🎉 We’re thrilled to share that krow was chosen by our new client following a highly-competitive pitch process to oversee the brand's creative and strategic communications, crafting a fresh brand proposition and campaign for the brand, set to launch at the end of this year. Lisa Richards, Head of Marketing at Bensons for Beds comments: “We’re excited to begin our relationship with krow Group and work with them to continue to gain share of voice and cut through in a crowded market. The agency has an impressive track record of successful campaigns and we look forward to them bringing their creative expertise to our comms.” Blake Armstrong, Group Managing Director at krow Group comments: “Bensons for Beds is an iconic name in British retail, and we’re delighted to be working together as they embark on this brand evolution journey. We can’t wait to leverage our expertise in strategy and creative to propel them towards their ambitious goals.” Read more about this exciting news over on Campaign: https://lnkd.in/ehG9KQX5 #ClientWin #BensonsForBeds #BigPositiveImpacts

Introducing a real showstopper of a campaign... 💥 krow are proud to show off our stunning Enjoy the show campaign, putting appliances centre stage for NEFF Home Appliances. The kitchen is no longer a place just to prep food. It’s an open space to live, entertain and share moments. Enjoy the show sees dramatic food and kitchen action paired with rich language to give a real sense of theatre, celebrating the ways in which the kitchen is the perfect stage to create and entertain. Enjoy the show: https://lnkd.in/eGckr-dJ #FreshClientWork #EnjoyTheShow #NEFF

It was lovely to speak on the Prodigies panel a few weeks ago at the D&AD #NewBloodFestival, covering the topic of Nailing your Interview 🔨 The conversation aimed to give practical tools to the audience so they feel more confident approaching (often hard to crack) creative job roles. Great to chat alongside Ashika Chauhan (krow group) & Dan Poole (Path), brilliantly hosted by Rosie Ashworth!