Lürzer's Archive

𝟰𝟬 𝗬𝗲𝗮𝗿𝘀, 𝟰𝟬 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻𝘀 To celebrate 40 years of Lürzer's, we’re giving away 40 Digital Subscriptions to the world's most renowned archive, each worth $149! In collaboration with Good Ads Matter, we're selecting the 40 greatest ads from the past four decades, and you could win by submitting your suggestion. 𝗛𝗼𝘄 𝘁𝗼 𝗘𝗻𝘁𝗲𝗿: • Submit your pick for the best ad from the past 40 years here: https://lnkd.in/dTjVdtcn • Follow both Lürzer's Archive and Good Ads Matter. • Share this post for an extra entry! Entries close 31st October. You must be over 18 to enter. Winners will be chosen by Lürzer’s International. Be part of our 40th celebration and share your pick for a chance to win. hashtag #LA40Years hashtag #GoodAdsMatter

Print Best of the Week: john st., Toronto, celebrates the 410,000 Canadians who stutter with a unique campaign for the Canadian Stuttering Association. To mark #InternationalStutteringAwarenessDay, they created 410,000 unique URLs, each reflecting a different way someone who stutters might say 'stutter.ca,' all leading back to the CSA website. Explore this campaign and more best of the week: https://lnkd.in/e2y9B6uV #LurzersArchive #Advertising

Inside Issue 227: VML, Mexico City shines a light on the harsh reality of child labor in Mexico’s textile industry with this powerful print and outdoor campaign for Tejiendo Redes Infancia ONG. The campaign addresses the 51,000 children forced to work long hours, driven by our fast fashion habits. Discover this impactful campaign and more in Lürzer’s Archive Issue 227: https://lnkd.in/gutPbg7 Creative Director: Daniel De León Tanner Art Director: Jose Alarcon Copywriter: Alejandro Escarcega Photographer: Artemio Nadyozhin #LurzersArchive #FastFashion #Advertising

Integrated Best of the Week: MRM, Toronto, delivers a bold campaign for WWF-Canada with 'WWF Save Big.' Borrowing the splashy tactics of bargain retailers, the campaign highlights the decline of native wildlife, using scarcity tactics to underline the urgency of WWF’s conservation work. Check out this impactful campaign and more best of the week: https://lnkd.in/e2y9B6uV Credits CCO McCann Worldgroup Canada: Ian Mackenzie MRM Canada President: Jennifer Steinmann Creative Directors: Sean Perkins, Paula Purdon Art Director: Sean Perkins Copywriter: Elijah Di Gangi Production Company: School Editing Inc. #LürzersArchive #BestOfTheWeek #WWF

A sneak peek into the wonderful Food + Drink category within 200best [photographers]. See the full images and the rest of the category in Edition 11, available now: https://lnkd.in/ezaZGnkv Credits Steve Hansen Adrian Mueller Tyllie Barbosa #lurzersarchive #photography #advertising

Film Best of the Week: Special Australia, Sydney brings a comedic twist to Uber Eats’ latest campaign, 'Get almost, almost anything: Canned Laughter.' Starring Jason Alexander, the ad shows how canned laughter doesn’t always hit the mark. Sometimes it’s better not to get what you wish for. Check out this clever campaign and best of the week for Integrated and Classic: https://lnkd.in/e2y9B6uV #LürzersArchive #BestOfTheWeek #UberEats

𝟰𝟬 𝗬𝗲𝗮𝗿𝘀, 𝟰𝟬 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻𝘀 To celebrate 40 years of Lürzer's, we’re giving away 40 Digital Subscriptions to the world's most renowned archive, each worth $149! In collaboration with Good Ads Matter, we're selecting the 40 greatest ads from the past four decades, and you could win by submitting your suggestion. 𝗛𝗼𝘄 𝘁𝗼 𝗘𝗻𝘁𝗲𝗿: • Submit your pick for the best ad from the past 40 years here: https://lnkd.in/dTjVdtcn • Follow both Lürzer's Archive and Good Ads Matter. • Share this post for an extra entry! Entries close 31st October. You must be over 18 to enter. Winners will be chosen by Lürzer’s International. Be part of our 40th celebration and share your pick for a chance to win. #LA40Years #GoodAdsMatter Credits: Oliviero Toscani for Benetton

Integrated Best of the Week: Uncommon Creative Studio London, partners with Ecover for ‘The Rewear Chair,’ a clever reminder of the environmental impact of over-washing clothes. The campaign encourages us to embrace the ‘chair-drobe,’ where clothes aren’t quite clean or dirty. Made from 100% sustainable wind-felled cedar, the chair will be showcased at Dutch Design Week. Explore this campaign and more best of the week: https://lnkd.in/e2y9B6uV #lurzersarchive #advertising #Ecover

Film Best of the Week: WoW Studios, Chicago, turns up the charm for KitchenAid in a playful spot featuring Sam Nelson Harris of X Ambassadors. What starts as a casual party transforms into a full-blown R&B music video—complete with rain, choreography, and an unexpected star: the dishwasher. Watch the film and see best of the week for integrated and classic: https://lnkd.in/e2y9B6uV Credits Creative Directors: Emily Walton, Sarah Uchison, Alaina Africano Art Directors: Kristin Cartoney, Lauren Hebig Copywriter: Emily Nickerson #LürzersArchive #BestOfTheWeek #KitchenAid

Lürzer's Archive commemorates a momentous milestone by curating the 40 greatest ads of the past 40 years. In collaboration with Good Ads Matter, we are meticulously selecting from our illustrious archive. Join us in this celebration of creativity and influence. Share your suggestions for potential inclusion in the publication by submitting them here: https://lnkd.in/dTjVdtcn