LBBonline - Little Black Book

Sam Wray, George P. Johnson UK’s creative technology director on AI as a creative partner, and how his own attitudes towards the tool have shifted as part of the AI Spy series. Read here: https://hubs.la/Q03ffT750

Meet VIRTUE Asia's multi-dimensional Indian leadership team at the forefront of shaping culture and driving real change for marginalised communities. LBB’s Sunna Coleman sits down with business lead Sumbul Khan, strategy director Saumya Baijal, and creative head Hayden Scott, who make up VIRTUE Asia’s Indian division. Read here: https://hubs.ly/Q03ffTgw0

This weekend, Londoners were shocked to see Walkers' latest billboard, suggesting it will swap its packaging for fan-favourite flavours Cheese & Onion and Salt & Vinegar. The April Fools campaign was created by global creative agency of record VCCP, PR agency Good Relations and global content studio Girl&Bear, both part of VCCP. mark orbine, executive creative director at VCCP said, “Should salt and vinegar crisp packets be blue or green? What side are you on? We loved playing with this long-standing controversy, we’ve created a campaign that taps into nostalgia and the passion of crisp lovers everywhere this April Fools.” Read here: https://lnkd.in/eeA5haRC

adam&eveBerlin has been appointed brand marketing lead agency by mobile.de Germany's largest vehicle market, following a competitive pitch. “We are delighted to have won the mobile.de account,” said Jens Pfau, CCO of adam&eveBerlin. mobile.de has already demonstrated its appetite for iconic, emotional communication in the past and we want to build on this. The topic of mobility offers a lot of potential for creative brand design and we look forward to supporting mobile.de in its further development.” Inga Wiese, chief brand officer at mobile.de commented, “In terms of content, adam&eveBerlin impressed us with their strategic approach and creative expertise, but it was also great fun to work together on the further development of our brand on a personal level right from the start.” Read here: https://hubs.la/Q03ffF1J0

Four new hires join Noisy Beast's creative department. Read here: https://hubs.la/Q03fdxhg0

BMF Australia launches fifth 'Off Season' campaign for Tourism Tasmania. Read here: https://hubs.la/Q03fdwV00

Katrina Alvarez-Jarratt, Avish Gordhan, and Simon Gibson pick AUNZ’s March work of the month. In partnership with AWARD, LBB AUNZ has refreshed its Work of the Month format. Here, three senior creative leaders and LBB AUNZ's managing editor Brittney Rigby pick their favourite March work from VML, Bear Meets Eagle On Fire, Colenso BBDO, and 72andSunny. Read here: https://hubs.la/Q03fdwQk0 TBWA\Australia, Saatchi & Saatchi Australia, Special Australia, Paul Nagy, Micah Walker, Simon Vicars, Wesley Hawes

“Creativity is having a comeback”: Lee Leggett is bullish about Clemenger BBDO 2.0. Clems’ CEO is on the hunt for a CCO who will be as “phenomenal” a partner to her as Chris Beresford-Hill is to Nancy Reyes. The true creative opportunity, she tells LBB’s Brittney Rigby in her first interview as CEO, is unlocking the agency’s depth of capabilities. “There are agencies out there now saying they do media, or saying, 'We're putting media back in.' We've had it for over a decade.” Read here: https://hubs.la/Q03fdtF40

The Sweetshop Australia signs award-winning director Jesse James McElroy. Read here: https://hubs.la/Q03fcxWQ0

New World Bakery launches cinnamon-scented bus stops and camouflage eggs for Easter, with DDB Group Aotearoa NZ. Read here: https://hubs.la/Q03fcVTT0