Little Lies

March has been a month of big moments, exciting innovations, and looking ahead to what’s next for Little Lies. We had the incredible opportunity to attend the Icons of Style premiere at the V&A Dundee—celebrating the legacy of Scottish fashion and seeing Jade’s Auntie Eve, a true ‘70s Scottish icon, featured in the documentary. A full-circle moment for our brand, made even more surreal with Jade appearing in Episode 2 to talk about that Taylor Swift moment. You can catch it this Sunday on BBC Scotland & iPlayer now. Beyond the red carpets, we’ve been deep in the world of innovation, with some of our team attending the Ecommerce Scotland Conference. It was amazing to connect with industry leaders and dive into the latest in AI, marketing, and growth strategies—so much to take in and so many exciting ideas to bring back to Little Lies. Meanwhile, back at HQ, we’re in full spring mode—final fittings, new arrivals, and our first shoot of the year wrapped. Expect effortless silhouettes, bold prints, and two new pairs of flares! A month of learning, growing, and gearing up for what’s next—March, you’ve been a good one so far. #LittleLies #IconsOfStyle #EcommerceScotland

Last night, we had the absolute privilege of attending the Icons of Style premiere at the V&A Dundee—a documentary celebrating the evolution of Scottish fashion and the incredible people who’ve shaped it. A truly special full-circle moment for Little Lies, as our founder Jade features in Episode 2, airing next Sunday, where she shares the story of an iconic moment in our journey (yes, we’re talking about that Taylor Swift dress!). Even more special, we got to experience the night alongside Jade’s auntie, Eve Graham, who was a Scottish style icon in her own right as part of The New Seekers in the ‘70s and is also featured in the documentary. Massive thanks to BBC Scotland and the Icons of Style team for having us—it was an honour to be part of a project that celebrates the bold, trailblazing spirit of Scottish fashion. Catch the series on BBC Scotland and iPlayer this Sunday! ✨ 

Little Lies was founded with a vision: to create a space where boho meets rock ‘n roll, where individuality thrives, and where women can express themselves unapologetically. Nearly a decade later, that vision has grown into something bigger than we ever imagined— a brand built by women, for women, and powered by an incredible community who bring it to life every single day. From Stevie to Suki, Kate to the Olsens, we’ve always been inspired by the women who carved their own paths, defied expectations, and made their mark through style, attitude, and energy. And that same rebellious spirit fuels every piece we create, every collection we curate, and every moment we share with all of you. So with tomorrow being International Women’s Day, we want to celebrate YOU—our muses, our customers, our creators, and every woman who has been part of this journey. Here’s to supporting, uplifting, and inspiring each other—always.

Not every brand needs to appeal to everyone. Jade Robertson, founder of Little Lies, has built a brand that knows exactly who it’s for—creating a dedicated following of customers who keep coming back for more. With its distinctive style, vintage-inspired collections, and strong brand identity, Little Lies has carved out a niche that even Taylor Swift has noticed and wears! In this DTC Live On Air session, Jade covered: 🖤How staying true to a niche has been key to Little Lies’ success. 💡The role of storytelling and community in building customer loyalty. 🚀 Lessons from growing an indie brand without losing its identity. If you're creating a brand that truly resonates with its audience, check out the session below 👇

As we approach the final days of January, we’re gearing up for an exciting year ahead. With final markdowns now live and Sale ending next week, this moment always signals a shift—clearing the way for fresh collections and new inspiration. January is often a month of planning, reflection, and setting the tone for what’s to come. And this year, it's an extra special one for us as we celebrate 10 years of Little Lies. We’ve got some incredible things in the works, from new collections to exciting projects that reflect everything we’ve built over the past decade. Here’s to making it through the first month of 2025—bring on spring and all the milestones ahead!

Last week, our founder, Jade, had the incredible opportunity to attend DTC Live’s Brand Retreat in Gran Canaria—a unique blend of learning, wellness, and connection. The retreat offered a perfect mix of workshops, strategy sessions, mindfulness practices, and even yoga, all aimed at inspiring fresh ideas and fostering personal growth. It was a fantastic chance to connect with like-minded professionals in a stunning setting, gaining valuable insights and recharging for the year ahead. Now back at Little Lies HQ, Jade is feeling refreshed and ready to bring those new perspectives to life as we continue to grow and evolve in 2025! #LittleLies #DTCLIVE #BrandRetreat #IndieBusiness #CreativeInspiration 

At Little Lies HQ, we’re making Blue Monday a little brighter. With our favourite upbeat playlist on repeat, a creative brainstorming session in full swing, and Elsa the office pup keeping spirits high, the good vibes are flowing. We’re sharing our Blue Monday Playlist so you can tune in and turn the volume up with us. Whether you’re brainstorming, tackling your to-do list, or just in need of a boost, it’s full of tracks to lift your mood and keep the energy high. How are you finding ways to spark positivity today? Let’s make it a good one. 💙 ★ https://lnkd.in/ec-67Y9P

Last week our founder, Jade, was featured in The Times, reflecting on an incredible year for Little Lies! 🖤 The article dives into how Taylor Swift being spotted in our Sweet Jane Velvet Mini became a pivotal moment for our indie brand. From the buzz it created to the opportunities it opened up, Jade shares how this milestone shaped 2024 and our vision moving forward. It’s a story about hard work, staying true to our roots, and embracing the unexpected moments that can transform a business.   Read the full article here: https://lnkd.in/en98xiA9

We’re thrilled to share that our founder, Jade, recently featured on the Path to Potential podcast with the Centre for Entrepreneurship at Dundee University! 🎙✨ In this episode, Jade opens up about her journey of launching and growing Little Lies, navigating the indie fashion scene, and staying true to a vision of timeless, authentic style. 🖤 Whether you’re an aspiring entrepreneur, a creative soul, or just curious about what goes on behind the scenes, this conversation is packed with insights, inspiration, and real talk. https://lnkd.in/eEuu35HA

We’re so excited to see the newly surfaced images of Taylor Swift wearing our Rooms on Fire Devore Slip Dress while out for dinner in Singapore last March. Inspired by the timeless Stevie Nicks magic, the Rooms on Fire slip is one of our most loved pieces, and seeing it styled by someone as iconic as Taylor is a dream come true!  As a small indie brand, moments like this mean the world to us. 🖤