We connect brands to consumers through the things people love, making brands culturally relevant through passions. 100+ passion specialists who live and breathe sport and entertainment and are part of the sub-passions and sub-culture audiences around, and across, those spaces. Audiences who are now co-authors of the spaces they occupy. More discerning than ever, but also yearning for more opportunities to connect with the things they love, and with each-other. There’s a palpable shift from fandom to what we call Fancom. Away from mass homogenised groups following one attitude and towards coalescing communities with intersectional passions and behaviours, which provides a huge opportunity for brands to grow their audiences concentrically as well as deepen their connections emotionally. Fancom is a behaviour, but also something we build around brands through our strategic offer, Passion Pulse, coupled with our creative process, Heartbeat, measured via our bespoke cultural impact toolkit. As we celebrate our 20th year as the most awarded agency in our space, we continue to push and challenge our approach to delivering powerful 360 campaigns that place clients at the heart of the things people love and optimise our expertise as THE passions agency.
External link for M&C Saatchi Sport & Entertainment London
M&Osea... the disposable files! Throwing it back to a brilliant couple of days at Osea Island celebrating a bumper summer, where we were lucky enough to be at the heart of the biggest cultural moments. Look out for our report on the #summerofsport (and so much more!) dropping next week 📍
Senior Strategist Ant Firth-Clark speaks to Digiday on the opportunity for the WNBA 👇 https://lnkd.in/eXVAZxyQ
Thoughts from Senior Account Manager Sam Assim on Thomas Tuchel's England appointment, for PRWeek 👇 https://lnkd.in/e9jexbhy
Celebrating another award win for our work with Barclays UK 🏆 Last night we took home the gong for Best Collaboration at the Leaders in Sport Awards recognising Barclays partnership with The Football Association to create equal access to football for girls in all schools across the country, supported by our It All Starts With A Chance campaign. It was a tough category with some excellent competition so we’re incredibly proud of the team and our trailblazing clients 🎉
Junior Strategist Hannah McKeown speaks to LBBonline - Little Black Book on how to meaningfully market to gamers. First step, there's no such thing as one type of 'gamer'. 👇 https://lnkd.in/eBHtyxA9
Celebrating a round of massively well deserved promotions 🎉 Congratulations to our brilliant team of passion specialists! Zara Wilson Iqbal Savage Isabelle-Tiffany R. Damola Akinsola jonathan dixon Simon Wellbelove Gina Waite Sam Hurley
nicola murray explains that the real strategy behind that buzzword ‘authenticity’ is often as simple as ensuring your brand’s activation adds something to the whole. In The Drum 👇 https://lnkd.in/eRFpqngk
Sport Creative Director Conall McAteer speaking to The Drum on how to connect with sneakerheads in the current cultural climate 👇 https://lnkd.in/dZ2xvTxD
Last night we launched our latest project for Absolut by curating and producing a Warhol inspired exhibition at the iconic Saatchi Gallery To celebrate the special edition Warhol bottle, based on his infamous 'Absolut Blue' artwork, we invited 5 boundary pushing artists to create a new piece of work inspired by the original. 🎨 Kelly Anna: London-based, celebrating female empowerment through dynamic figures 🎨 Ken Nwadiogbu: Nigerian artist blending hyperrealism and conceptual artistry 🎨 Jade Pearl: Fusing fashion and holistic well-being 🎨 Alexa Sirbu: Pioneering digital 3D design 🎨 Xu Yang: Classical-inspired queer self-portraits exploring identity We drank bespoke cocktails from a studio 54 inspired bar and danced the night away thanks to our friends at foundation.fm. The exhibition is a powerful tribute to Absolut’s commitment to elevating diverse voices and the power of art to unite, inspire, and spark change - and it’s open all weekend to the public so please check it out! 🍸
New work for PGA TOUR 🏌♂️ To drive anticipation ahead of the Presidents Cup and make the shield, the International Team's logo, famous across the globe, we created a multi-market, multi-day stunt that got the world talking about the emblem and its unifying statement- 'the shield unites us'. Appearing guerilla style in increasingly larger scale, from fly posters across Tokyo's city centre and street stencils in Seoul, to a mural in Cape Town, a giant sand sculpture in Melbourne and a crop circle outside Montreal, the message was finally revealed by captain of the International team, Mike Weir, after we garnered over 1billion views internationally, with daytime TV coverage, heaps of social buzz and pick up across sports and news outlets, including high acclaim from the Mail Online who hailed the campaign as 'ingenious' - read here: https://lnkd.in/e737i7pn #theshieldunitesus #presidentscup #holeinone