M&C Saatchi UK reposted this
Our new campaign for the PGA TOUR, created by M&C Saatchi Sport & Entertainment London, is making headlines from Tokyo to Seoul, Cape Town to Melbourne, and Montreal! We’ve launched a global effort to build anticipation for the Presidents Cup. ⬇️ #pgatour #mcsaatchi #activation #presidentscup
New work for PGA TOUR 🏌♂️ To drive anticipation ahead of the Presidents Cup and make the shield, the International Team's logo, famous across the globe, we created a multi-market, multi-day stunt that got the world talking about the emblem and its unifying statement- 'the shield unites us'. Appearing guerilla style in increasingly larger scale, from fly posters across Tokyo's city centre and street stencils in Seoul, to a mural in Cape Town, a giant sand sculpture in Melbourne and a crop circle outside Montreal, the message was finally revealed by captain of the International team, Mike Weir, after we garnered over 1billion views internationally, with daytime TV coverage, heaps of social buzz and pick up across sports and news outlets, including high acclaim from the Mail Online who hailed the campaign as 'ingenious' - read here: https://lnkd.in/e737i7pn #theshieldunitesus #presidentscup #holeinone