M&C Saatchi UK

🔥 Hot take on our new strategic proposition #CulturalPower from Campaign UK #CulturalPowerIndex M+C Saatchi Group M+C Saatchi Middle East M&C SAATCHI Milano M&C Saatchi UK M+C Saatchi North America M+C Saatchi Group AUNZ https://lnkd.in/eXXzWQFP

A privilege and a pleasure to launch our new strategic proposition #CulturalPower 💪 to the whole of M+C Saatchi Group globally today with the help of Jo Bacon Rhonda Hiatt Laurence (Lolly) Thomson Rob Doubal Darren Bowles in the presence of M&C Saatchi UK and with M+C Saatchi Middle East M&C SAATCHI Milano on live stream. Hope that M+C Saatchi Middle East & M+C Saatchi Group AUNZ enjoy it when they wake up tomorrow morning 🌅 #CulturalPowerIndex - check out our website for more details

A big day for the new M+C Saatchi Group! Following the successful launch of our Cultural Power strategic proposition in the UK and Australia, we’re excited to take it global—alongside the official unveiling of our Cultural Power Index (CPI). An AI-powered, diagnostic tool, the Cultural Power Index (CPI) helps brands drive growth by harnessing the power of culture. By analysing billions of data signals, we measure how Cultural Power is built and provide brands with actionable insights to build their own Cultural Power and deliver growth.    But that's not all! This milestone also marks a bold new era for M+C Saatchi with: ➕ A refreshed brand identity  ➕ A fully integrated new website  ➕ A dynamic showcase of our capabilities across our six global regions At M+C Saatchi, we believe that harnessing Cultural Power is a brand’s most valuable currency. It’s not a new campaign or shiny idea. It’s a true strategic advantage.  Discover more about Cultural Power and the Cultural Power Index (CPI) today! 🔗 www.culturalpowerindex.com M+C Saatchi Group  Creators and curators of Cultural Power #CulturalPower #MCSaatchi

🚨Ad of The Day🚨   Thrilled to announce our new work ‘Tough Protection’ for National Cyber Security Centre, which has been named Campaign UK's Ad of The Day.    The financial cost of fraud against individuals is estimated at a staggering £6.8bn a year, and Action Fraud estimates that 89% of crimes reported to them are cyber-enabled.    For the Stop! Think Fraud initiative, our campaign ‘Tough Protection’ encourages people to activate 2-Step Verification to protect their online accounts.    A massive congratulations to everyone at M&C Saatchi UK and our brilliant clients National Cyber Security Centre. Clare Richardson Elise Goodwin Ross P. Lucy McCarthy Tom Lander Billie Gurr Alex Lucas Jon Farley Ashley Williams Verity de courcy Norman Owen Harvey At Collective Freddie Powell Tiffany Whitney C. DROOL Flaura Atkinson STITCH Editing Jack McGinity Untold Studios. James Saunders

Incredibly proud of our work with Phil Bastable & the NHS England team and the extraordinary story of Robert McCafferty who recognised the symptoms of a heart attack after starring in our NHS England campaign 3 years ago.

We’re feeling all warm and fuzzy inside about our new campaign for Department for Energy Security and Net Zero!   Heat pumps make you feel good inside… about your bills, about the future, and about doing your bit for the environment. Plus you can get a government grant to help with the cost.   So we created a campaign where we hear from the people who feel all warm and fuzzy inside about their decision to get a heat pump. The campaign features knitted families (made from recycled wool and fabrics) who are feeling the benefits of upgrading their boiler to a heat pump. The stop-motion animation is the cherry on top of the nostalgic, homemade feel that we wanted to hit home with our audience.   You can read the full press release here: https://lnkd.in/eAnCwxTM   Thank you to everyone who brought this work to life! Guy Bradbury Sam Turk Paul Robbins Andy Wright Maddie Burnell Alice Marsh Andrew Barratt Jami Bett Vanessa Butcher Jonathan Muddell Lisa Wheeler Tatjana Antoniou Blinkink Andy Biddle Adeena Grubb Cindy Burnay Stone Dogs Jungle Studios

What a list - Congratulations x9 ! ✨

Top 5 performance marketing campaigns this week: from Marfa Stance’s luxury digital push to Audi’s high-octane F1 partnership, here are this week’s top five performance marketing campaigns. Check out our full selection of standout performance marketing campaigns via the link in comments. This week’s top 5: – TAG Heuer celebrates Formula 1 partnership with immersive digital campaign – NHS England launches its first-ever national breast screening campaign – Radfield Home Care (UK) partners with DAC to enhance local marketing efforts – MARFA STANCE appoints Spekk for global paid social and search strategy – AUDI AG becomes official sponsor of Sky Sports F1 Antoine PIN Naomi Schiff Phil Bastable Jo Bacon Amy Parkhill M&C Saatchi UK Phil MacKechnie, QFP 👋🥝🇳🇿 Mike Fantis Georgia Dant Erik Lehmann Tony Moore Karin Seymour Sky Media UK Tom Rovery PHD #performancemarketing #campaigns #advertising #brand #creative #multichannel #data

NHS England has today launched its first-ever national campaign to support breast screening, ‘That Feeling’. The multichannel push, which aims to encourage eligible women to attend their screening appointments and increase early detection of breast cancer, was developed in partnership with M&C Saatchi UK. Read more: https://hubs.la/Q036Yc-R0

We're delighted to announced our new work for NHS England "That Feeling", which has been named Campaign UK's Ad of The Day. Every woman can relate to "that feeling" - taking your bra off at the end of the day.   We wanted to use that relatable and universal truth, and apply it to getting your breast screening sorted. To be free from putting it off, and to know you’ve done everything in your power for your health.   We are proud to have produced such a positive piece of work for NHS England's first campaign for breast screening ✨ Read the full press release here: https://lnkd.in/eAhHR9yW Huge congratulations to all involved!