McCann Bristol

It's here... this week's Five on Fire! 🔥 Here's some of the hottest social media stories: 🛍️ Google Announces AI Upgrades To Google Shopping Google's AI-powered shopping upgrade enhances product visibility and targeting for brands by providing personalized recommendations and AI-generated briefs. This improves conversion rates and helps marketers align their campaigns with customer needs, offering a more efficient shopping experience. https://lnkd.in/evfdWUQB 🛒 TikTok Launches New In-Stream Shopping Push TikTok's expanding in-app shopping presents new opportunities for advertisers and marketers. With promotions like "Fall Deals For You" and live shopping events, brands can reach a highly engaged audience, boost visibility, and drive conversions. The platform's interactive features enable more direct sales, enhancing both brand awareness and customer engagement. https://lnkd.in/eM4WUbeu 🎃 Google Highlights Top Halloween Search Trends Google’s "Frightgeist" Halloween trends tool provides real-time search insights, helping content creators and social media managers align promotions with popular themes. By tapping into trending costumes and themes, they can boost engagement, create timely content, and drive interest in their campaigns or offerings. https://lnkd.in/g3MKveg5 🎦LinkedIn Announces Updates to Event Ads and AI Campaign Options LinkedIn is enhancing its advertising options to capitalize on the growing popularity of video content. The platform is introducing updates for Live Event Ads, allowing businesses to promote within live-streams, helping marketers optimise their event strategies as live events increase by 14.4% annually. https://lnkd.in/eK2n-7NF 🤳 Instagram Launches New Profile Cards Instagram has launched new profile cards, allowing creators to easily link their profiles. This feature helps brands enhance visibility and connect with audiences, streamlining their outreach. By showcasing their Instagram presence effectively, brands can increase engagement and drive traffic, strengthening their overall marketing strategy. https://lnkd.in/ge4Wet5U

"Culture is a thousand things a thousand times. It’s living the values when you hire, write an email or working on a project. We have the power to build the culture, but we also have the power to break it." - Brian Chesky, CEO of Airbnb. Last week Chloe Foy, McCann Synergy Senior Consultant, took to the stage as a guest speaker in Bucharest for the annual Employer Branding Conference Romania.   Chloe talked about the fact that your Employer Brand is nothing without a great Employee Experience because that's what keeps the promise. She shared that there's a disconnect happening between what is shared or desired to what is felt from our employers (the felt-gap'). Interesting insights from our Global 'Truth About Work' study backs this up including the retail industry having a 2% higher preference for purpose than average but score 8% lower for actually experiencing it. With 61% of 18-34 year olds planning to change jobs in the next two years, experience really matters.   Chloe shared a case study from a global client of Synergy’s which included a huge research phase analysing 10,000 conversations and 54 focus groups to help transform and embed their EX. She shared the importance of mapping the experience and getting great insight and left with some key takeaways:   👉 Employer Brand is nothing without your EX 👉 Allocate time, to get insight and map the experience 👉 Allocate touchpoint owners, create handy templates and get them to commit to enact behaviour change 👉 Keep testing and learning and hold accountability   As we approach the end of 2024 and look to 2025, what success have you had on embedding a great employee experience this year? Share in the comments! #employerbranding24 #employerbrandingconf #evensysconferences #marriott

"At Aardman we use our social platforms to grow fan communities across the globe, keeping us in direct contact with our audiences and allowing us to promote our latest work. With audience tastes and social platforms constantly changing, our challenge is maintaining audience attention and encouraging fans to come back for more. Here are three recent campaigns where we’ve met that objective successfully…" Last month we hosted an event as part of our Food for Thought event series, in partnership with Aardman, titled "Calling all Attention Seekers". With the help of some brilliant speakers we covered how brands can grab their audience's attention, keep it and measure it. Katie McQuin-Roberts, Head of Social Media & Communities at Aardman, talked us through how to maintain attention. Click 👇to read the full summary of what she shared and her key takeaways! https://lnkd.in/eC3jtTbJ #Aardman #wallaceandgromit #McCann #Bristol

"In 2023, the UK advertising market grew to £36.6 billion (WARC), with digital spending increasing by 11% (IAB). As marketing budgets see the strongest upward revision since 2014 (IPA), advertisers face a daunting challenge: capturing consumer attention in a saturated environment." Last month we hosted an event as part of our Food for Thought event series, in partnership with Aardman, titled "Calling all Attention Seekers". With the help of some brilliant speakers we covered how brands can grab their audience's attention, keep it and measure it. Georgia Vine-Thomas, Universal McCann Bristol, Associate Director, talked us through how to understand attention in media. Click 👇to read the full summary of what she shared! https://lnkd.in/eUMyFdFp

It's here... this week's Five on Fire! 🔥 Here's some of the hottest social media stories: 🆒 Facebook Rolls Out a Youth-Focused Refresh Facebook’s looking to reinvent itself as a cool place for young people once again, after seeing a resurgence in young user activity in recent months. Facebook says that there are now 40 million young adults using Facebook across the US and Canada every day, the highest level in more than three years. Facebook’s adding new “Local” and “Explore” tabs, which will incorporate content from Reels, Marketplace, Groups and Events. https://lnkd.in/dZ95MxXY 🎬 Meta Previews ‘Movie Gen’ AI Video Creation Tool Meta unveiling its latest video generation tool, called “Movie Gen,”. Meta's new video generation tool, Movie Gen, enables users to create high-definition videos from simple text prompts or enhance their existing videos. Integrated into Meta's apps, including Facebook and Instagram, it offers accessible, AI-powered video editing and customisation. With a user-friendly interface, Movie Gen empowers creators of all skill levels to produce engaging content, driving creativity and social media interaction. https://lnkd.in/geU2uRYH 🔎 TikTok Updates Search Ads Campaigns with Keyword Targeting TikTok now offers search ads for both Traffic and Web Conversion objectives, allowing advertisers to choose relevant keywords for their campaigns. The key update gives advertisers more control over ad placements. Last year, TikTok introduced the "Search Ads Toggle," enabling ads to appear in related search queries, further optimising ad reach within the app’s search function. https://lnkd.in/ewr4x3y8 ♊ Snapchat Partners With Google for Expanded AI Push Snapchat CEO Evan Spiegel announced the integration of Google’s Gemini AI system to enhance its AI features. This is notable because Snap’s main AI bot, "My AI," has previously been powered by OpenAI’s GPT models, in partnership for over a year. The move suggests Snapchat is expanding its AI capabilities by incorporating new technologies alongside its existing AI infrastructure. https://lnkd.in/dEbMDneF ✂️ Pinterest Adds Collage Remix and Sharing Options Pinterest is enhancing its collage tools with two new features: “Collage Remixing” and “Collage Sharing.” These additions build on its collage creation option introduced last September, inspired by the success of the “Shuffles” app. Users can now cut objects from any Pin and combine them with other cutouts, making interactive and customizable images, enriching the creative experience on the platform. https://lnkd.in/gJg5TXNV

Terrific result for McCann Bristol, Chief Productions and VOOM Nutrition at the Shark Awards 🙌 ‘The Climb’ has picked up: 🏆bronze for Advertising Film (Health) 🏆and a shimmering silver for Use of Humour. We're looking forward to a fun evening at the upcoming awards bash in Camden!

Fantastic news this morning 🤩 McCann Bristol has made a splash across the pond in Las Vegas, securing a coveted LIA - London International Awards. 'The Climb' - our darkly funny debut film for VOOM Nutrition - earned a bronze in Health & Wellness. Huge thanks to director Olivier Richomme and the fantastic production team at Chief Productions for a masterful 60 seconds. And credit again to Robin Higgens, our client and collaborator 👏 #LIA #award #mccann #bristol

"If I asked you to recall the ads you’ve seen today, you might remember one or two, despite seeing many more. But if I asked you to recall the most boring ad, you'd likely struggle. According to The Extraordinary Cost of Dull, bland ads are not only forgettable, but they can also harm brands. Without an emotional connection, ads leave no lasting impression." Last week we hosted an event as part of our Food for Thought event series in partnership with Aardman titled "Calling all Attention Seekers" and it was far from dull. We covered how brands can grab their audience's attention, keep it and measure it. Abi Canterbury, Social Media Account Director, kicked off the talks with her views on why grabbing attention on social media is so important for brands today. Click 👇to read the full summary of what she shared! https://lnkd.in/eUQcv4d6

From online D2C to TVC and beyond 🚀 For many online D2C challenger brands, the journey to expanding audiences, testing new channels, and building trust isn't an easy one. But that's exactly what Ruggable is looking to do. In the latest episode of The Brief by McCann Central, Ellis Bird is joined by Charlotte Ford, European Senior Marketing Director at Ruggable, and Sarah Warewinter, Managing Partner Strategy here in Bristol, to discuss everything from finding like-minded audiences, to getting buy in from internal stakeholders. 👉 Ruggable's journey since launching in the UK in 2021 👉 Why attitudinal segmentation is so important 👉 How challenger brands can find connection 👉 Finding local relevance on a global scale 👉 Building (and maintaining) trust as a D2C online brand Click the links in the comments to listen in (and yes, our podcast has a new look!) #TheBriefPodcast #D2C #MarketingPodcast #TVC

Fantastic news has landed in Bristol from the gorgeous shores of Kinsale 🤩 'The Climb', our darkly funny film for VOOM Nutrition has made 3 Shortlists at this year's The Shark Awards: 👉 Best Writing/Idea 👉 Best Use of Humour 👉 Best Film: Healthcare