MØRNING.

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Only on page 2 of MØRNING.'s The Age of Relevance report and already have gleaned the insight that I forgot about the alleged piece of lore that is the "illiteracy of Lea Michelle."

New year, new annual trend reports. I love diving into these and decided to make a report of my own... about reports. Welcome to the Report Report 🤠 Let's dive into what some of the best and brightest have to say about the status of strategy in 2025 with a healthy dose of commentary 🤘 Shoutout to the team at MØRNING. for putting this incredible 80! page deck together full of killer insights. Such a great place to start for this new series. You can read their full report here: https://morning.fyi/ Recs for more reports to check out? Let me know in the comments 👇 #strategy #linkedinarticles #commentary #brandstrategy

In case you missed it: A Google Drive of over 200 reports across a range of sectors (from Spotify to Goldman Sachs). Link in comments. My favourite was MØRNING.'s State of Social. Absolutely beautiful and love the concept of Rewild The Web. Now I just need a report on the state of reports. Thanks to the team of creative strategists who compiled this: Iolanda Carvalho, Ci En L. Gonzalo Gregori and Amy Daroukakis

100+ jobs and opportunities are now in your inbox Sneak peek here💡 MØRNING. People Fund, a £4,000 quarterly grant for artists https://lnkd.in/dEvB3Nm7 The Clore Fellowship is open for applications https://lnkd.in/dEvB3Nm7 Freelance video producer role with Journo Resources https://lnkd.in/dmRtanpy Paid Music Internship in Newcastle and London via Generator https://lnkd.in/dygWkC4c The London Library emerging writers programme, https://lnkd.in/e9nTqtgm New Art Exchange OPEN 2025: Deadline Extended for UK-based artists from the Global Ethnic Majority and artists residing in Nottinghamshire to showcase their work and gain access to valuable professional development opportunities. https://lnkd.in/eG6Y8dqy More here: https://lnkd.in/dEvB3Nm7

Social media is hundreds of millions of people testing content against each other. Relevance can arise anywhere there's a strong enough resonance with the collective unconscious. Eventually, something's going to hit and vibrate something larger. Ultimately, there’s this blunt fact that attention is the currency of our time, and it doesn't matter if you get it through controversy or activism. Source: "LIL INTERNET" interviewed by MØRNING. Strategy Lead Shadeh Kavousian. Link below.

From Brat summer to Moo Deng, it’s safe to say that 2024 has been one of social media’s most unhinged years yet 🤪 As part of Creative Review's Trends of 2024 analysis, I wrote about the growing recognition of social's true value among advertisers, as well as the brands that are nailing their TOV on social versus those that are just obsessively chasing trends (and their own tails as a result). While digital culture continues to thrive, it would be remiss not to mention the darker side of a trend cycle that even the most chronically online among us struggled to keep up with this year. One in four internet users have reported feeling overwhelmed by the digital spaces they occupy, while ‘brain rot’ was named as Oxford University Press’ word of the year (a fitting counterpoint to Collins’ choice of ‘brat’). As MØRNING. eloquently put it in their recent State of Social report, perhaps it's time that we "rewild the web". Link in the comments 🔗

Here's selection of the live portraits I drew at MØRNING.'s Christmas party last night! I really enjoyed working on red paper for these - it's definitely my colour of the season 🍎 Thanks to the team for having me - drawing everyone’s amazing outfits was such a pleasure! 🖍️

Bringing you a fresh drop of creative gems, because let’s face it, LinkedIn can feel like one big echo chamber of the same campaigns being shared and reshared. This edition leans a little more editorial, spotlighting written media but there’s plenty of inspiration to take away. First up, I loved Jordan Theresa’s video essay “What Are We Running From?”-a deep dive into modern friendships and relationships. From dating apps to run clubs, it explores how we connect (or don’t) in today’s world. https://lnkd.in/eerp-xV5 Angelina Hazzouri's piece, “We Should All Talk to Strangers,” follows a similar thread. It’s a thought-provoking nudge to look up from our phones, embrace curiosity, and strike up conversations IRL. https://lnkd.in/eq4YbyuG On the flip side of connection, Freya India reflects on the loneliness paradox. We’re more digitally connected than ever but often feel isolated, thanks to the shallow nature of social media. A must-read for a reality check. https://lnkd.in/eRBeeiJk Switching gears-Roblox. Have you wondered why it’s such a big deal? Günseli Yalcinkaya breaks it down brilliantly for MØRNING.'s Burn After Reading. Whether you love games or just Roblox-curious, its worth a read. https://lnkd.in/eW2_cwtb If you’re into podcasts, Fashion Neurosis is a new fave of mine. Bella Freud brings a more personal lens to fashion, creativity, and identity, with iconic guests like Kate Moss and Rick Owens sharing their unique perspectives. https://lnkd.in/ejkYSKy6 And if you saw Wicked and were mesmerised by Elphaba’s wigs, you’re not alone. Impact Media covers why these details matter and how representation plays a role. A great read for theatre and culture fans. https://lnkd.in/eVdwk8b3 (Shoutout to Substack and Arca for fuelling a large chunk of these discoveries. If you’re not on these platforms yet, consider this your sign to have an explore!)