Morrama | Certified B Corp

Jo's 4 things A ten-minute read and always inspiring. Jump in!

Wearable design Across Morrama and Quell’s teams we had a range of body types to work with, but this didn’t go far enough. Pulling data from online averages and seamstress tables we locked in a size scale that enabled us to establish the percentiles we were designing for. Early mock-ups were little more than a crude entanglement of resistance bands and polyester back supports enabling us to test fit, feeling and comfort. Through rounds of development, and countless iterations the design was simplified to a minimal belt construction that sits just below the chest line; giving us the most anthropometric consistency across body sizes for men and women. The belt utilises the body as an anchor, with users attaching their preferred resistance level at the rear of the belt and making tailored adjustments to account for reach and mobility. With multiple rounds of large scale user testing and observation, we were able to achieve a consistent experience for almost all body types/sizes with three belt sizes. Learn more about Quell https://buff.ly/3ArxwdT #IndustrialDesign #ProductDesign #DesignThinking #InnovationDesign #CreativeDesign #DesignInspiration #IndustrialDesigner #DesignProcess #ConceptDesign #DesignEngineering

OOO Run Club is powered by a community passionate about design, movement, and fresh perspectives. Meet our partners: 👟 Saucony – Innovating performance footwear for over a century 🎨 Morrama | Certified B Corp – Award-winning industrial design shaping the future 👉TDC PR - Groundbreaking PR and communications team 🏃♂️ CRC – Milan’s go-to run club for connection & movement Join us and be part of the movement. Link here ooorun.club #OOORunClub #MilanDesignWeek #MDW2025 #MilanDesignWeek2025 #SalonedelMobile

The baby products market in India is booming, but well-designed, mid-priced strollers remain hard to find. When Loopie set out to change that, they needed a design partner who could move fast without sacrificing quality. This case study breaks down how Morrama helped bring the Loopie Hop to market in record time—balancing user experience, material innovation, and streamlined production to create a stroller that’s as fun as it is functional. If you're interested in how great design can solve real-world problems, bridge market gaps, and get to market quickly, this is worth a read. Project team: Juliette Bouilly, Guy Naor, Jo Barnard and Andy Trewin Hutt #IndustrialDesign #ProductDesign #BabyProducts #UserExperience #SpeedToMarket #DesignThinking #TextileDesign #CMF #Innovation #Morrama #LoopieHop

Step Out of Office—And Into Milan Design Week with OOO Run Club. Saucony®, Morrama, and TDC PR bring movement-based networking to #MDW25 with the first edition of OOO Run Club. Lace up and experience Milan outside the exhibition halls—whether running or walking—while connecting with the creative community in a fresh, energising way. 👟 Escape the showroom crowds 👟 Post-run coffee and breakfast provided 👟 Open to all fitness levels 📅 Wednesday 9th April 2025 ⏳ Places are limited, so registration is essential! 👉 Sign up now at ooorun.club and connect with us at MDW 2025. #OOORunClub #MilanDesignWeek #MDW2025 #MilanDesignWeek2025 #SalonedelMobile TDC PR Saucony

If we want a more balanced creative industry, everyone needs to mentor, support, champion, and lead in a way that inspires the next generation.

International Women’s Day always brings mixed feelings. On one hand, it feels strange to condense something so important into a single day. Gender equality isn’t something to be celebrated once a year—it’s something we should be working towards every day. But it’s also a moment to shine a light on the progress that’s been made, the work still to do, and the women leading that charge. Talking to the women in the Morram team, they had this to say: "To be honest, IWD isn’t something I(we) consciously think about often. It does feel ironic that it’s concentrated on one day when change should be constant. But at the same time, it’s a moment to raise awareness, highlight the voices pushing for progress, and remind us that there’s still work to do." — Léa Berger & Juliette Bouilly "In my final year of university, I stood in front of a room—nine men, one woman—and presented my major project. It was a clear snapshot of the gender gap in design and engineering, where women still make up just 16.5% of the workforce. Throughout my career, I’ve found it rare to work in teams with a real gender balance, which is why I feel genuinely lucky to be at Morrama, where nearly half the team are women. But the truth is, it shouldn’t feel like luck—it should be the norm." — Lucy Williams "I grew up in a family of strong women and so the idea of women having a particular role or glass ceiling has never been something that was ingrained. Also, being queer, I don't hold my gender identity too tightly. Together this gave me a start in life where I genuinely believed I was equal to any man and blind to most female discrimination. It's only as I've gotten older that I see it more clearly in the design industry, and worse, sometimes in my own ideas and opinions. Even as women we have to check our biases against other women. And not just on one day of the year, but always." — Jo There’s still work to do, but we’re grateful to be in a team that is pushing for an industry where gender balance isn’t a rarity—it’s expected. Today, we’re celebrating the women at Morrama and beyond who inspire us to keep pushing forward. Jo Barnard honoured the great women we’re celebrating this IWD in her most recent #4Things https://lnkd.in/edr7iRnm #IWD2025 #WomenInDesign #InternationalWomensDay

When the world is created by men, for men, everything becomes more difficult for women. Even sending a text message takes longer on today’s smartphones that have been designed for male hand sizes. Imagine flipping this on its head – picture the world if it was designed by women? Every year on this day, people say there should be more women at the top, more women leading design teams. Well, you know what – let’s stop talking about it and make it happen. Even if you don’t think she’s good enough, put a woman in the role and help her get good enough. You might even realise that it’s your idea of “good” that needs to change. Read the full article I wrote for Design Week. Link in the comments #iwd #internationalwomensday #IWD25 

Big news: Wild Refill, designed by Morrama, is launching at Target across the US. From the first sketches to the final product, we worked with Wild to create a refillable deodorant that challenged the industry’s reliance on single-use plastic. What started as a UK-based startup with a bold idea is now a globally recognised brand making sustainable choices more accessible than ever. Oprah has even picked up the Wild Lipbalm designed as part of the full range of refillable beauty products, that include gels and soaps. Huge credit to the Wild team for pushing the boundaries of sustainable, aluminium-free body care—seeing the full range hit Target shelves is a milestone worth celebrating. If you're in the US, you can now grab Wild Refill at Target or direct-to-consumer. The future of body care is refillable. #design #sustainability #refillable #Target #Morrama #Wild #US

A suitcase built to last—designed to come apart Our project with Phoenix was not the company's first launch. Phoenix entered the market with TELA 1.0 in 2019. Having tested the market, Francesco Salom approached Morrama to reimagine the product range for a new, younger audience. Disassembly was at the heart of Phoenix from day one. We wanted a trolley system that could be removed for repair or recycling—without compromising durability. The initial product. A handle that detached from the outside. The Morrama redesign. Running it down the inside of the case protects it from damage while keeping the silhouette clean. The result is one of the suitcase’s most striking features: a full-width handle that improves control while maximising packing space. Secured with a patented system, it can be swapped out in minutes—just four screws, no fuss. Beyond disassembly, Phoenix is committed to circularity. A take-back scheme ensures broken parts are recycled, functional parts reused. And as the brand grows, we’ll continue refining the shell materials, pushing sustainability further. More on the design below. #DesignForDisassembly #CircularDesign #SustainableTravel #ProductInnovation #IndustrialDesign Ben Melvin, Jo Barnard, Lucy Williams