Just Completed: IFF Research IFF's recent move from a Thames-side office to Cat A+ workspace in Borough raised concerns about people's desire to get back to the office, so they partnered with Motive to reignite a sense of belonging. IFF are a market research agency who illuminate issues that demand scrutiny, from government policy to social impact. Their new space aimed to celebrate IFF’s values and mission in its entirety. London bricks engraved with their values – the building blocks of their success - emotive street photography, and a vintage phone installation reinforced their connection to people and research. Their hand-painted timeline emphasises their ‘Human First’ ethos and gold-leafed beliefs in the boardroom represent the uniqueness in each individual and each project. Even their ever-popular foosball table integrated IFF’s ‘Rules of the Game,’ immersing employees in their way of life. Historic research papers line the hallway alongside a portable neon logo, adaptable for events and video shoots. The breakout area features bespoke paintings of IFF’s favourite pubs, a nod to their well-travelled history and camaraderie. What began as a logistical move is now a living tribute to IFF’s purpose and London roots - sparking a cultural revival and boosting occupancy from 25% to 95%. Photography: Peter Ghobrial Fit out: AW Spaces Brand Integration: Motive
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