Multilocal

In ExchangeWire’s latest #IndustryReview25, Multilocal’s Curation expert, Fern Potter, debunks some of the most common myths surrounding Curation and its role in the digital advertising ecosystem. From misconceptions about it being "just another ad tax" to claims that it solely benefits large media owners, this article addresses key concerns and sets the record straight. Dive into this insightful 10-minute read to uncover the true value of Curation and its potential to reshape digital advertising. Download 👇to learn more! #IndustryReview25 #DigitalAdvertising #Curation #AdTech #ProgrammaticAdvertising https://lnkd.in/eEkCRneT

In response to Campaign Asia-Pacific's article on whether Meta risks losing users and ad dollars by replacing third-party fact-checkers with a community notes system, Fern Potter comments: "Even with fact-checkers, walled gardens have been criticised for spreading misinformation - on topics like COVID-19 and climate change. Advertisers relying on these platforms are forced to use proprietary tools, letting the platforms ‘grade their own homework.’ Instead, advertisers should look to the open web and curated marketplaces, which provide more transparent, independent audits and fairer campaign assessments." #AdvertisingTransparency #CuratedMarketplaces #OpenWeb #WalledGardens https://lnkd.in/gNUue87f

This weekend, our team are heading to LA for the IAB ALM! We're looking forward to reconnecting with clients, partners, and friends. If you'll be there & want to have a chat about Curation, drop us an email: curation@multilocal.media. Let’s connect! ✈️🌟 #IABALM #Curation #Networking #digitaladvertising

A brand is more than just a logo, colours, or a tagline - it's a reflection of values, purpose, and the promises we make to our customers. For the past 5 years, we've been helping brands, agencies, and media owners unlock the power of curation, driving more revenue, efficiency, and accuracy in digital advertising. We understand the value curation brings to the ecosystem - and now, we're on a mission to share that knowledge with even more people. Want to know more? #curationexperts #multilocal 🚀 #Curation #BrandPurpose" https://lnkd.in/dt_niNEb

🚀 Today we’re thrilled to unveil our refreshed brand 🚀 This exciting evolution showcases our growth as a leading curation company and reinforces our mission as 'The Curation Experts'. Our new look is more than just a design refresh - it’s a reflection of our journey and a renewed commitment to who we are: energetic, curious, educational, bold, and relentless in our pursuit of excellence. While our purpose remains unchanged: to redefine digital advertising by making it more relevant for consumers and ensuring greater efficiency, transparency, and value for advertisers and media owners - we’re more focused than ever on the future. 🔍 Take a look around our new website and let us know what you think! We’re excited to share this new chapter with you. www.multilocal.media #BrandLaunch #CurationExperts #DigitalAdvertising #FreshStart #Innovation

This week, we’re celebrating a major milestone - our 5th anniversary! 🌍 The celebrations kicked off in South Africa last week, continued across to the Philippines and LATAM, and wrapped up yesterday in the UK, bringing together our incredible global team. We’re beyond proud of the journey we’ve shared with our amazing employees, partners, and clients. Together, we’ve been shaping the future of digital advertising through the power of #Curation. Here’s to the next 5 years - and an exciting start to 2025, full of transformative changes and new opportunities!🚀 #Anniversary #DigitalAdvertising #Curation #Milestones #Programmatic

Audience curation delivers results. 🚀  Over the past year, the number of briefs we've received for curated campaigns has surged by 197%, delivering 75% higher CTRs than projected and achieving 95% of client KPIs. Why does it work?  This week, our fractional GM for North America Zach Rosen joins MarTech to explore how curation is transforming programmatic advertising - tackling inefficiencies, reducing wasted spend, and solving the addressability challenge across the open web.   Find out more 👇📖 #ProgrammaticAdvertising #Curation #MarTech https://lnkd.in/eTcFEKYM

“Curation is a massive opportunity for advertisers and they should be working with their agencies to get ahead of this because it’s a way of managing their supply – getting closer to the publishers, getting close to the data and really making sure they deliver results" Our CEO James Leaver speaks to NewDigitalAge's Justin Pearse about the misconceptions surrounding curation and the positive impact that curated campaigns are having on campaign performance. #curation #programmaticadvertising #performance https://lnkd.in/eNFCVGzm

"Curation is not reselling; it’s a way for publishers and advertisers to drive incremental outcomes from the open web in a controlled and transparent way." This week, our SVP of Strategy and Partnerships, Fern Potter, and industry expert Robert Webster spoke to ExchangeWire about how curation is transforming digital advertising. By improving media quality, enhancing addressability, and re-establishing trust and transparency, curation is unlocking the full potential of digital advertising and driving better performance across the open web. What do you think? Let us know your thoughts below 👇 #DigitalAdvertising #Curation #OpenWeb #AdTech #Transparency https://lnkd.in/ezgEBTud

Curation is still one of the hottest topics in ad tech! From industry events and articles to lively WhatsApp discussions, it’s driving conversations everywhere. To wrap up a busy week, our SVP of Strategy & Partnerships, Fern Potter, shared insights with the brilliant Jon Walsh and other industry experts on why curation could be the one-stop solution for simplifying the programmatic landscape. #AdTech #Curation #Multilocal #AudienceCuration