Tourism Northern Ireland hosts celebration event for innovative tourism businesses
Tourism Northern Ireland has hosted a celebration event for tourism businesses in the region which recently achieved an Innovate NI recognition.
Around 20 businesses attended the `Innovate Tourism Recognition’ event, which took place at the Galgorm Resort near Ballymena.
The gathering was the closing event of Northern Ireland’s first Tourism and Hospitality Week, organised to shine a spotlight on the importance of the sector to the local economy.
Innovate NI is a Department for the Economy NI initiative which is delivered by Invest Northern Ireland in partnership with councils, further education colleges and Tourism Northern Ireland.
The aim of the programme is to increase the number of businesses in Northern Ireland engaged in innovation and to ensure businesses have access to the right advice, guidance and support at each stage of their innovation journey.
Earlier this year, Tourism Northern Ireland, in partnership with Innovate NI, ran a series of regional roadshows as part of its `Innovate Tourism’ programme.
The roadshows, which took place in Belfast, Derry and Banbridge aimed to demonstrate how innovation is key to business growth, while also increasing awareness and knowledge about what innovation means in a tourism context.
During today's event, businesses which had successfully reached stages of the Innovate NI programme were recognised for their achievement and presented with a certificate.
Eimear Callaghan, Head of Experience and Industry Development at Tourism Northern Ireland, said: “From visitor experiences to unique accommodation, the sector has clearly demonstrated the high level of innovation that has contributed to the impact of our sector - £1.2b in 2023.
"This will serve us well as we strive to succeed in an increasingly competitive global marketplace.
“Innovation is key to productivity and our Innovate Tourism programme seeks to connect tourism and hospitality businesses with a range of available support.
“Once again, I would like to congratulate the recipients today and look forward to connecting with more tourism businesses at our forthcoming `Innovate Tourism' roadshows in November.”
Dr Vicky Kell, Director of Research & Development at Invest Northern Ireland said: “By fostering a culture of innovation, businesses can enhance their competitiveness, improve productivity, and create unique visitor experiences that attract tourists from around the globe.
“The businesses recognised at this event have embraced innovation and set a benchmark for others to follow."
**Tourism Northern Ireland is delighted to once again partner with Innovate NI to deliver a new series of Innovate Tourism regional roadshows.
The roadshows will take place in Omagh, Antrim and Newry in November.
Further information is available at https://lnkd.in/eGW5aXRe