Nielsen McAllister

At Nielsen McAllister, every team member gets to nominate a day each year to spend helping out a chosen charity. These are days when we can all roll up our sleeves and help out where it’s needed the most. This year we are proud to support DF4TA Derby Food 4 Thought Alliance as a member of their 100 Club as they help support families in need across the city. With this partnership in mind, Thomas and Rory put their charity days to help the team at DF4TA sort through a pile of school uniforms, moving from the Derbion Community Hub to families who need them. Our thanks to them both for their hard work. It’s great to be part of something that’s making a real difference in our community. Find out more about the important work DF4TA does and how you too can help, by clicking here 👉https://lnkd.in/estyWTad #charity #derby #community #derbyshire #eastmidlands #pr

 Today, it was Rhiannon's turn to host our Lunch 'N' Learn and having recently passed her Chartered Institute of Public Relations exams what better topic could there be than sharing her learnings and the skills she's gained along the way. From the importance of measuring and evaluating PR campaigns effectively to sharing her top tips for aligning PR goals with business outcomes, it was another valuable session for the NM team. Thanks for the insights and the bar has now been set - no pressure for the rest of the team! #CIPR #Learning #PublicRelations #Team

Podcasts are an integral part of today's media landscape and provide an opportunity to communicate on an almost one-to-one basis. Simon has just added Talking Rubbish to his repertoire. 'Just'? We couldn't possibly comment... #podcasts #media #B2BPR

Reacting to the latest trends can be an important way to get your news shared. If you want your company to truly stand out in a crowded market, you need innovative communications techniques that make a lasting impression - a theme seen most recently on billboards around the UK inviting engagement with a well known supermarket's branding. So, excuse our hastily crafted version, but if it's good enough for them then it works for us too! And while you are thinking about the conundrum of the picture below, why not also follow the link to Wendy's blog about engaging with a wider audience? Here she shares her tried-and-trusted methods for getting your business on the radio - a platform that can amplify your reach and connect people to your brand, even in B2B. Take a moment, it could be the perfect read for a Friday afternoon. 👉 https://lnkd.in/ewszYVqJ #unmatched #PR #Radio #tesco

In his first blog for Nielsen McAllister, Thomas writes about the joys of zines and self-publishing, and identifies a relationship to how businesses communicate their messages. Intrigued? Read his blog here 👉 https://lnkd.in/eEYPqH8M #blog #pr #publishing

This morning, Thomas and Rory joined the St Peters Quarter Derby BID for their 'Big Tidy Session', getting stuck in to help keep Derby clean and welcoming. We're always happy to lend a hand at these sessions and help make Derby a better place to live, work, and visit. #Community #Derby #support

It's just over a week since Simon Wildash and Simon K. suited up in their black-tie best to attend the prestigious UK Packaging Awards. It was a great night to celebrate the industry’s best and finest work – and we were delighted that some of our clients not only made the shortlist but also took home awards. As an agency we work with clients to recognise their achievements amongst their peers. Like the Oscars, award events are an important part of any industry's calendar and while not all walk away with the 'award winning' tagline they provide that opportunity to celebrate as a team over the odd drink or two... Something that Bob Bushby recognised in his blog of a few years back 👉  https://lnkd.in/eC-XATyH So, thank you to Packaging News for organising the splendid event and our huge congratulations to all the winners and nominees - here's to the next event! #UKPackagingAwards #Packaging #PR #UKPA24

Modern slavery is one of the most challenging issues of our age and something that is hidden in plain sight – even in our own communities. That was the sobering lesson this morning at an insightful Marketing Derby Bondholder event organised by charity Rebuild East Midlands. Hosted by Artcore UK, the event saw Rebuild’s Lesley Gladwell in conversation with Upbeat Clean’s Michael Gladwell to explain the exceptional work done by Rebuild to help people into a brighter future once they’ve escaped exploitation. The charity also launched its new ‘Spot The Signs’ campaign, which is well worth a look 👉 https://lnkd.in/eUHuf3MP Simon K. returned from the event sadder, wiser but also proud of the inspiring work being done in the region to help stamp out modern slavery. #networking #derby

Happy Belated Birthday, Hannah! Yesterday, she enjoyed her special day with a walk and an Indian meal out with her friends and family. At Nielsen McAllister, we believe in celebrating our team, and that’s why we offer all employees a day off for their birthday. We hope you had a fantastic day, Hannah! #PR #employeeappreciation #happybirthday

A big congratulations to Rhiannon for completing the Chartered Institute of Public Relations, Professional PR Certificate with training provided by the PR Academy Ltd.   We’re delighted to have sponsored her course and will now expect Rhiannon to advise us on every aspect of PR - from developing communication strategies to diving into PR ethics and success measurement...   Joking aside, investing in our team’s development ensures we have the most up to date knowledge to hand. And we have no doubt that Rhiannon's hard work will enable her to apply her new skills to help all our clients succeed.    #GetPRQualified #CIPR #development