Noise Creative

“I want to create brand awareness through meta ads” It's like saying you go to a bottomless brunch for the ‘food’... We all know why you’re there 👀 And the same goes with meta ads… Have as many quality leads and sales as possible for the best price. Last month, I sat down with a hospitality client. They assumed that because they were a physical business, they could only leverage meta ads for awareness in the cities where they were based. After a brief chat, some tweaks to their tracking, and a new ad strategy, we created a campaign that had people booking tables at their venues rather than talking about it. The results so far: 86 tables and booth bookings at £23 per booking. Plus, they're already seeing the awareness they initially wanted, with over 110+ likes and 50+ comments on their ads. What are you drinking at bottomless brunch?

Every guest on Steven Barlett’s podcast is wrong. They love to tell you… “University is a waste of time.” “It’s a bad investment”. 😴 It's actually a great time. Without it, I would have never: - Moved to Newcastle - Lived in China - Experienced 3 trebles for a fiver So enjoy your Glen’s vodka and Super Noodles. Microsoft Teams and Linkedin will be here when you graduate. What’s the biggest lesson you learnt from Uni?  Mine - full English breakfast in a tin exists. My old housemate used to love it 🤢 Also washing up liquid is not the same as the washing powder...

Guess which platform reached 1.9 million for an event client? Clue: It wasn't LinkedIn… It was Facebook. (Turns out it’s not dead yet) But reach and impressions aren’t everything… Since the event was free, we couldn’t track ticket sales or revenue. Instead, we surveyed attendees to find out how they heard about the event. 78% of attendees were driven via social media, outperforming all other channels including traditional and PR. Here’s the strategy that made it happen: Channels: - Facebook - Instagram - TikTok Month 1 - Testing: • Test content based on customer research and previous year’s results to see what resonates most with our audience this year. Month 2 - Optimizing, Ads, and Giveaways: • Announce what to expect in the coming 6 weeks on social media, including key dates, competitions, and giveaways so people know what to expect. • Launch our first ‘ ultimate family giveaway’ to build momentum and encourage engagement. • Refine the client's content based on the first month's results. Focus on what content resonates most with our audience. • Use Meta ads to amplify successful posts and drive more engagement. Month 3 - Pre-event: • Focus on creating a sense of anticipation and urgency as the event approaches. • Highlight key announcements, countdowns, and special features to build excitement. • Collaborate with vendors and encourage the community to share memories from past events. • Launch a second ‘family giveaway’ to elevate people's excitement, especially those who didn't win the last competition. • Begin influencer collaborations 10 days before the event to generate buzz and amplify the anticipation. • Continue to use Meta ads to amplify successful posts. Month 3 - The week of the event: • Capture real-time, family-focused content with videographers and photographers that showcase the event's buzz. • Publish drone and POV content to showcase the event from all angles and make people feel like they're there. • Spread influencer marketing across the week with a big focus on the launch weekend to create an initial sense of FOMO. • Encourage attendees to share UGC of their experiences to further drive the community feel and further drive FOMO. ----------- Need a hand implementing a similar strategy? Drop me a message, and let's chat.

My local chicken shop advertises better than you… 👀 Most people when it comes to advertising like to play it safe: - They look at what their competitors are doing - They look at what ads they’ve been running the longest - They create ads that are similar Rinse and repeat. The only problem is, that your competitors are doing the same. Meaning, the market is flooded with copies of the same ad. And your customers get bored. Want to know the easiest only way to stand out? Knowing your customer. Know their: ✅Problems ✅ Dreams ✅ Values ✅ Sources of information ✅ Pop culture references ✅ How they talk ✅ Preferred format of communication And build a campaign that ticks all these boxes. In this case, people want a vape with their chicken. (who'd have thought?) Here are 4 places I find inspiration for my ads that AREN’T my competitor's ads: - Reddit - Quora - Social media comments - Competitor reviews (go for the 2 - 3 star reviews) What’s the best local promotion you’ve seen?

Steal my formula for a high-converting homepage ↓⁠ (For service-based businesses) ⁠ TL;DR:⁠ ⁠ - Bold statement⁠ - Social proof⁠ - Mission/problems⁠ - Offer/services⁠ - Testimonials⁠ - Your work⁠ - CTA⁠

Facebook marketing rep: “Your ads are underperforming...” Me: “How? They’re bringing in a ROAS of 10x...” FB rep: “Because they’re in learning limited. Have you thought about using a different objective like engagement or awareness?” 🥲 What's the worst advice a FB or Google rep has given you?

Your website needs less… 🔻Pages 🔻Blocks of text 🔻Complex animations And more of… ✅ The problems you solve ✅ How you solve them ✅ A ways to buy / book now Cut the fluff and focus on what matters. Leads and sales. Anything else you'd add?

How to set up your ads columns to make more profitable decisions👇 (for beginners) TL;DR: - Amount spent - Results - Cost per results - Impressions - CPM (cost per 1000 impressions - Clicks - CTR (all) - Link Clicks - Link CTR - Outbound CTR - Landing page views - Leads  - Content views (total) - Content views (cost) - Content views (value) - Add to cart (total) - Add to cart (cost) - Add to cart (value) - Checkout (total) - Checkout (cost) -Checkout (value) - Purchase (total) - Purchase (cost) - Purchase (value) - ROAS Anything else? -------------- 🗓️ I post website and advertising secrets weekly 📈 Follow me to sell more through ads #Facebookads #Advertising #digitalmarketing