OrgChartHub Ltd

How to automate account mapping in HubSpot for ABM 🧡 Account Mapping is a crucial exercise in ABM. Why? You're doing multi-threaded selling to mid-market or enterprise accounts. And knowing the key stakeholders + buying roles in the buying committee is essential. 2️⃣ places to map your accounts exist; LinkedIn Sales Navigator and HubSpot. So where do you map your accounts? In HubSpot. That's because you actively manage buying roles and target accounts from the HubSpot CRM. Sales Navigator is where you perform account research and prospect. HubSpot is where you store your data and interactions 💡 Watch this video to learn how to create Account Maps in HubSpot CRM using OrgChartHub Ltd 👌 OrgChartHub is a great HubSpot plugin that matches HubSpot properties like buying roles and will pull in existing contacts to build your account map. Get it on the HubSpot marketplace for free! 🧡 But did you know you can even 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗲 your account mapping in HubSpot? Watch founder Daniel Currin put it into action in the 2nd half of the video. How do you perform account mapping? Do you have any eye-openers for us? 👀 #ABM #HubSpot #GTM

Great OrgChartHub demo for CS use case. 1. Seamless Sales-to-CS Handover Deep insight in #HubSpot with a clear company map of key stakeholders, their roles, relationships AND engagement through the deal process. 2. Track Engagement & Sentiment Over Time Display Service Hub NPS scores and ticket sentiment on your Org Charts to assess accounts and identify concerns early. 3. Identify Expansion Opportunities Land and expand is how CS teams win in 2025! The Deal roll up shows aligned companies and stakeholders for account expansion strategies. For Customer Success teams looking to drive retention, advocacy, and expansion, OrgChartHub Ltd is an awesome tool. Check it out and drop your thoughts in the comments! 🚀 Daphne Costa Lopes, Rosie Van Den Broeck, Tatjana Pohl, Pauline Heurthe, Shane Stenson, Catherine Fitzgerald, Patrick Hayes, Cliff Reilly, Stuart Balcombe #CustomerSuccess #HubSpot Partnership Leaders

A direct appeal to CRO's using HubSpot. Don't let your species of Sales Execs become extinct in 2025. 65% of the worlds population are visual learners. After years of studying sales reps in wild 🐘 🐼 🐘, we believe this percentage to be much higher amongst this species. So put the See in CRO and the See into the HubSpot CRM. Then let your sales team thrive in 2025. #HubSpotCRM

Moving to ABM and Enterprise selling? That means dealing with more stakeholders 👥 B2B companies moving to Enterprise from mid/up market will soon learn about the increased number of stakeholders in the buying process. Selling to multiple stakeholders simultaneously is referred to as multi-threaded selling. Why? Because you'll have multiple communication/campaign threads at the same time. Identifying the stakeholders and mapping the corresponding buying roles to your target account's buying committee is essential. 👆HubSpot ABM pro tip: use the OrgChartHub Ltd plugin to map your target account's buying committee in HubSpot. Find the video in the 1st comment for a how-to video. Winning by Design's Jacco van der Kooij illustrates the dynamics of a bigger buying committee in a high-touch Go-to market (GTM) motion aka Account-Based Marketing (ABM). For those familiar with Revenue Architecture, you'll recognize the SPICED and MEDDIC models mapped to this buying journey [image 1] SPICED: [𝗦]ituation: Leads to pain ⤵️ [𝗣]ain: Drives the necessity for change or impact ⤵️ [𝗜]mpact: Is needed to adhere to a critical event ⤵️ [𝗖]ritical [𝗘]vent: Determines decision making ⤵️ [𝗗]ecision: Is based on Decision Criteria & Process used in ME𝗗𝗗IC SPICED is helpful in multiple ways. In ABM, use it to: 1. Created tiered target account lists [image 2] 2. Develop details for main buying committee members aka buyer personas [image 3] 3. Develop discovery call playbooks [image 4] Take-away: you can't sell to Enterprise without understanding the full buying committee and what leads them to buy — and how and when. Leverage the SPICED methodology to map that. You can learn all about it in the Revenue Architecture book. And because it has helped me so much, I want B2B SaaS commercial leaders to have that learning experience as well ⤵️ 🤯 so I'm doing a giveaway: 1 copy of the Revenue Architecture book worth €89 for a commercial leader in high-ACV B2B SaaS ⤵️ Are you a CCO, CRO, CMO, Head of Marketing, VP or similar role at a high-ACV B2B SaaS? ⤵️ Comment 'Revenue Architecture' and I'll send the book to the winner this Friday. 10 requests are minimal. Good luck everyone 😀 #SaaS #ABM PS. Joining the Pavilion community recently has fueled my interest in Revenue Architecture even more. They have a partnership with WbD on the RA course. Go check them out.

HubSpot customers with an account based GTM, this one is for you. Here is a behind the scenes look on why a top business leader and HubSpot user Matthew Gitelis adopted and helped to shape OrgChartHub. ⭐️⭐️⭐️⭐️⭐️ stars, 10 months in the making. Thank you Matt for your support and kind words!! #HubSpotcrm

🤩 The HubSpot ABM tech stack recommended for high-ACV B2B 👇 Running Account-Based Marketing (ABM) is perfectly doable in HubSpot. Moreover, you can build a highly effective ABM process in HubSpot leveraging these affordable technologies 💡 If you're in B2B and on the HubSpot CRM, setting up your tech stack following these best practices will drastically improve how you run your ABM motion: • HubSpot Marketing Hub Pro+ (or Starter, but without automation) for campaign (tracking) • HubSpot Sales Hub Pro+ for sales follow-up • LinkedIn Sales Nav Core+ for target account research and prospecting • Surfe or Hublead for HubSpot & Sales Nav syncing • LinkedIn Campaign Manager to run ads • Expandi.io (optional but recommended) to automate connection requests on LinkedIn • OrgChartHub Ltd for account mapping in HubSpot • Dealfront for IP web visit tracking But in what order do you execute them? And how do the technologies relate? That's what's covered in this video as a process walkthrough. Let me know if you want the flowchart in high-res PDF. Kudos to rev ops master Sjors de Kleijn for developing the schematic overview. #HubSpot #ABM #LinkedInSalesNav

Struggling with HubSpot adoption at your organisation? It's time to consider apps. From org charts to AI note-takers, our HubSpot expert Chris Grant and app co-founder Daniel Currin reveal their must-have recommendations. Read the full post to discover more: https://hubs.li/Q02XfQm-0 #HubSpotAdoption #HubSpotApps #CRMTransformation

🇫🇷 Comment OrgChartHub fonctionne-t-il avec HubSpot ? Entretien avec Samir de Yes We Sales. « C'est une intégration qui est bi-directionnelle, qui s'adresse à tous les clients HubSpot qui veulent cibler des entreprises, des organisations complexes, avoir beaucoup plus de visibilité sur les cercles de décision en interne... « Dessiner des stratégies commerciales dans le but d'apporter de la valeur ajoutée, de créer des relations avec des organisations complexes sous forme de filiales sous forme de holding, de groupes, etc. « Puis pour la partie équipe, c'est plus travailler à plusieurs sur un seul et mêmes comptes. Avoir des variétés des décideurs. Au sein de ces entreprises qui sont différents. Tout ça dans un objectif commun sait très bien que dans des cercles de décision. En B2B, on sait qu'il peut y avoir une dizaine d'interlocuteurs. » HubSpot + OrgChartHub Ltd Partnership Leaders #France

Just a few days to go until our next Adoption HUG! The session will be all about apps. Apps that make your team want to log in to HubSpot. Apps that make a difference to their day, streamline the way they work, and help them hit their KPIs through HubSpot. Join BabelQuest's Chris Grant and Org Chart Hub Co-Founder Daniel Currin as they show you the apps they recommend in action. Learn why they believe those apps enhance HubSpot adoption and get practical tips on how to implement them seamlessly into your workflow. https://hubs.ly/Q02VPRlT0

Merci beaucoup 🙏 Samir Cherkaoui-Wahb and Russell Bradley-Cook ⚡️ , for highlighting OrgChartHub and GeoMapper today in sunny Paris 🇫🇷 . This is whats most special about the HubSpot ecosystem!! We are incredibly grateful.