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Are you a professional services marketer struggling to create regular thought leadership? Passle has been designed specifically for you, making the creation of thought leadership simple, scalable and effective. 🎬 Check out our new video to explore how Passle helps you achieve: - Author-centric Publication - Clear Governance - Create Once, Publish Everywhere Distribution - Automated & Relevant Feedback From seamless governance to impactful feedback, Passle ensures your firm’s expertise reaches the right audience, wherever they are. Passle Co-founder Adam Elgar shares more, follow the link below. #ThoughtLeadership #ProfessionalServicesMarketing #LegalMarketing

In just over 3 months time, our flagship event, CMO Series Live, will return for its third year. Last year saw over 200 C-Suite legal marketers come together to share ideas and learn from one another, propelled by an agenda packed with case study presentations delivered by leaders from across the industry. And this year, we're doing it all again. 📅 Thursday, June 5th 📍 Second Floor, New York  🎟️ Get your ticket here > https://lnkd.in/e8wTJvXi For now, here's a throwback to last year's event. #CMOSeriesLive

“Every single member of the marketing and business development team needs to be thinking about how their role supports the client holistically.” In Episode 169 of the CMO Series Podcast, Will Eke welcomes Ian R., Chief Marketing and Business Development Officer at Ballard Spahr LLP, to talk about his experience of leading stand-out client feedback initiatives and why a more integrated approach can make all the difference. Ian shares his insights on how legal teams can benefit from a holistic marketing and business development strategy, focusing on getting each team member to understand and connect with other areas of the business, to build a more cohesive and client-centric approach. Listen in full via the link in the comments.  🎧

This Women’s History Month, it's time to take action! Join leading voices from legal marketing as they share their insights on how law firms can accelerate gender equality within the industry. In these powerful conversations, hear firsthand experiences about: 🙌 What’s really working  🌱 What still needs to be done  ✨The inspiring individuals who’ve made a lasting impact on their careers. This is a must-listen if you’re passionate about progress and want to help drive change. Catch the full conversations in the comments below.

“Creating that safe space is a small step that you can do to create an environment that is conducive for conversations on how we can get better.” - Heather Reid (she / her / hers) We were lucky enough to catch up with inspiring women paving the way in professional services marketing to hear their first-hand insights on how firms can accelerate equality within their firms. In part two of our International Women’s Day episode, our brilliant guests discuss the need for creating safe spaces for authenticity to flourish, the impact of leading by example, and the importance of clear paths to leadership. Huge thanks to our wonderful guests for joining the series: Amelia Calloway, Director of Marketing and Business Development, Morris, Manning & Martin, LLP, Amanda Lindley, Director of Business Development, Thompson Coburn LLP, Ashley Horne, Chief Marketing & Business Development Officer, Womble Bond Dickinson (US) LLP, Bonnelle Martin Associate Director - Marketing and Brand, Baker Botts, Heather Reid (she / her / hers), Chief Business Development & Marketing Officer, Miles & Stockbridge P.C., Kim Lansdown, Director of Strategy and Marketing, Fladgate LLP, Kelby Luther, Chief Business Development and Marketing Officer, Allen Matkins, Michelle Powell, Senior Manager of Marketing and Business Development, Axinn, Veltrop & Harkrider LLP, Rachel Haaland Watson, Director of Business Development, Client Development and Campaigns, Akin Gump Strauss Hauer & Feld LLP, Savannah Kirk, Public Relations and Communications Coordinator, Jones Walker LLP, Stefanie Nastou, Chief Marketing Officer, AMS Listen in full via the link in the comments.🎧

As we continue celebrating female voices in professional services marketing, we’re excited to spotlight Stefanie Nastou, Chief Marketing Officer at AMS. In the upcoming episode of CMO Series REPRESENTS, Stefanie shares her valuable insights for firms striving to drive gender equality and make meaningful change. She also highlights the incredible impact of Rosaleen Blair, CBE, Founder of AMS, who has truly “cracked the glass ceiling” by being a powerful voice for female leaders and entrepreneurs. Listen to the full conversation in the next episode, launching soon. 

The key to making thought leadership stand out in the AI era? That was the big question at yesterday’s brilliant event we hosted in partnership with MRM UK and Sitecore. The day kicked off with John Riley, Global Head of Strategy at MRM UK. The session took a deep dive into the best practices for thought leadership and the role of AI. Here are the takeaways: ✔️Be bold to stand out: Use unique perspectives, surprising data, and creative design to capture attention. ✔️Leverage your brand’s perspective: Connect insights to your brand’s values and tell your brand story, and do it consistently for impact. ✔️Personalise with technology and data: Tailor content dynamically to drive engagement and measure ROI. ✔️Align teams for success: Break down silos and drive collaboration across Sales, Marketing & BD. Catch more insights from the session linked in the comments.

“It's a powerful reminder that while it's easy to talk about change, real progress happens when you lead by example.” Amelia Calloway, Director of Marketing and Business Development at Morris, Manning & Martin, LLP, joins CMO Series REPRESENTS to share her advice for firms looking to accelerate gender equality and discusses why actions speak louder than words. Amelia also shines a spotlight on Kate Pearch, who has been a trailblazer in championing women through the firm's Women's Initiative and advocating for career development opportunities across the organization. Hear more from Amelia in our upcoming episode - out tomorrow! 

To celebrate International Women’s Day, we called upon our amazing community in professional services marketing to share their lived experiences - and they've truly delivered! Join this special episode of CMO Series REPRESENTS as we shine a light on the amazing women leading the charge for gender equality within the industry. In part one, our amazing guests share their experiences, challenges, and the actions needed to accelerate gender equality. They focus on the importance of female representation in professional services and the impact of women driving change. A big thanks to our brilliant guests for joining the conversation and sharing their insights: Emma Sosner, Head of Marketing at Spencer West, Jeanne Hammerstrom, Chief Marketing Officer at Benesch Law, Kate Fairweather, Director of Marketing & Business Development at Curtis, Mallet-Prevost, Colt & Mosle LLP, Laura Ottley, Chief Marketing Officer at Addleshaw Goddard, Lydia Martin, Senior Communications Manager at Stewarts, Margie C. Hinckley, Chief Marketing & Business Development Officer of the Americas at A&O Shearman, Mercedes Galindez, Head of Marketing at Slaughter and May and Rachel Smith, Director of Marketing & Business Development at Cripps Listen in full via the link in the comments. Stay tuned for more in part two of this special series!

“To drive gender equality forward, it's about recognising individuals for their potential and giving them the tools they need to be able to succeed.” Today, we’re spotlighting Emma Sosner, Head of Marketing at Spencer West, who joins CMO Series REPRESENTS to share her valuable insights and celebrate Kate Robottom for her dedication to developing individuals within the firm.   Hear more from Emma coming soon on CMO Series REPRESENTS.