Peel Hunt reposted this
This video summarises the trip I made last month to Atlanta and Birmingham (the other one!) to run the rule over the latest acquisition JD Sports Fashion has made the US: Hibbett Inc. It is clearly a very strong business with a clear knowledge of its customers, an impressive product range and a highly effective supply chain. It fits perfectly strategically into the JD "family" in the US. Many thanks to Mike Longo Jared Briskin Dominic Platt and Mark Blythman for hosting, and to all the store colleagues who impressed with their warmth of welcome, knowledge of the product and closeness to the customer. An impressive and memorable few days!