Pip & Nut | B Corp

The camera eats first. If that's your motto, hello, we might have the job for you... We're on the lookout for a super social whizz (aka Social Media Manager) to come & join our team of squirrels. Have a peek at the deets & apply here and in a couple of months time you could the one behind our LinkedIn posts. Spooky.  https://lnkd.in/eMe3bgTD

It's 2015. Your world is soundtracked by Adele's 'Hello', Nadiyah is winning Bake Off & your newest foodie discovery is avocado toast. The best thing to happen that year? Pip & Nut was born. Yep, ten whole years ago Pip launched her nut butter creations to the shelves of Selfridges, and the rest is (well-documented) history. Armed with a tasty nut butter and a dream of a world where using palm oil wasn't the norm, our Chief Squirrel, Pip Murray has led the charge all the way to Pip & Nut becoming the no.2 nut butter brand. This is just to say a massive thank you to everyone who bought a jar of nut butter (or two 😉). We all know our creations taste absolutely delicious but without the support of every shopper, retailer and squirrel we wouldn't be standing so strong. Here's to another decade of being nerdy about nuts. We're certainly here to stay. 🐿️

If there was a prize for The Dusty Knuckle's biggest fan, Pip Murray would be in the running - but she'd have some tough competition. On any weekend you'll be able to spot at least three members of Team Pip & Nut enjoying a sarnie or pastry at DK Dalston. That's why we're BUZZING to share that you can now get your hands on not one, not two, but three outrageously good Pip & Nut pastries at Dalston's The Dusty Knuckle. Collaborating with legends like them is no small feat. They don’t need to do collabs – their cool factor is already off the charts. & we're proud to be their first foodie collab. Not only do they make "the best croissant in town" (according to Pip), like us, they want to do business better. The Dusty Knuckle Bakery has a training programme which helps at-risk youth get on-the-job experience in their bakeries & cafés. This programme helps them take positive steps and make better choices with their future. For the next two weeks, you can sink your teeth into three epic Pip & Nut | B Corp-inspired pastries: 🥐The Pip & Nut Turnover - A sweet pastry case filled with creamy Pip & Nut Peanut Butter caramel & peanut butter frangipane, topped with a chocolate and caramel dome. That's not all, this treat is finished with caramelised peanuts and a crumbled peanut butter stuffed oat bars. Genius. 🍓PB & Jam - A sweet pastry case filled with a layer of strawberry & rhubarb, peanut butter frangipane and a final layer of homemade Dusty Knuckle jam. 🍫The Caramel Choc Nutter - An extra crispy outside with layers of puff pastry, Sweet & Salty Peanut Butter and a caramel mixed with our dark chocolate peanut butter cup. Mind-blowing. Save us a seat!

Have you heard? Early January forecasts are predicting a UK-wide squirrel blizzard, followed by record highs in Pip & Nut brand awareness and unprecedented waves of peanut butter jars in baskets. Sounds big. That's because it is. We're kicking off 2025 with our biggest media investment and ATL campaign yet. We’re talking nationwide out-of-home billboards, screens, banners & buses, influencer partnerships & podcast host reads. Oh, and branded in-store experiences, screens and feature space too. So, what’s the big idea? We know that once people try Pip & Nut, they literally become obsessed (IYKYK). Our biggest brand fans have been known to carry jars in their handbags, take mini jars with them on holiday and someone even has a Pip & Nut tattoo (yes, seriously). So, this campaign plays on this insight as we invite everyone to join in our obsession with all things nuts. Created by Who Wot Why London, our OOH creative showcases our signature squirrels in all their glory, alongside our recognisable typeface and bold white background, using consistent brand codes to build brand awareness and mental availability. We’re also tapping into digital channels with our second round of podcast host reads, delivering deeper storytelling with hosts shouting all about their own obsession with Pip & Nut, whilst content creators on Instagram & TikTok share their obsession confessions in shareable, funny and thumb stopping content. Hopefully you’re just as excited as us to see more Pip & Nut than ever before. Billboard selfies are encouraged. Huge shout out to Jacqueline Ellis-Jones, Amy Bellchambers, Jessie Kenneth, Tash Ruparelia, Mary Hollamby, Robbie Whyte, Milly Collyer, Fiona Harper, Katie Collins, Build Media Limited, Who Wot Why London & Whalar for making this campaign happen.

Sound advice as always from Chief Squirrel Pip Murray 🐿️ Big thanks to Business Leader & Dougal Shaw 🙌

We might talk about squirrels a lot, but everyone knows it's the humans that make Pip & Nut. We're lucky to have some pretty good ones at The Nest, so it's important we treat them, and anyone around us, with respect. Today is #HumanRightsDay. Every year it marks a historic pledge made by the UN, back in 1948, known as the Universal Declaration of Rights. We may not be the biggest company out there, but when it comes to Human Rights that doesn't matter. It's important we have, and share, our own Human Rights Policy. So, here's how we respect and protect Human Rights at Pip & Nut: https://lnkd.in/eNR9JkzD

What does Pip & Nut have in common with Wonderwall, Love Story and Fairytale of New York? 🤔 Yes, you guessed it. They all hit the number 2 spot here in the UK! And whilst we're talking about our achievements in the Peanut Butter category, not the UK singles chart, we're pretty damn proud to say that Pip & Nut is officially the UK's number 2 nut butter brand* 🥳 From Pip's market stall to selling over 5.5 million jars & tubs in the last year alone. It's been quite the journey. A huge thanks to all our fans, retailers, agencies, partners & of course, Chief Squirrel Pip Murray (she/her) and our team at The Nest 🐿️ No.1, we’re coming for you... *Nielsen EPOS, Total Nut Butter, 52WE 05.10.24

Knock, knock.✊ Something stuffed full of our peanut butter is waiting for you at Waitrose... No, our Product team haven't gone rogue, it's our bars of course! Silly you. Grab both our Original and Chocolate Peanut Butter Stuffed Oat Bars in Waitrose & Partners now. They’re not in the Essential range, but they should be. Thanks Waitrose & Partners.

This is Kitty & her Dad, Nicky, a transgender woman. Three years ago off the back of their own experience they set up a charity called NutshellMHS. Their charity offers mental health support for the family members of trans and non binary people. We were lucky to have them talk to our team & the whole JEDI MATTERS Collective about their journey. Nicky shared her experience of transitioning, telling her family & friends & Kitty, her own response & path supporting her Dad. Both shined a light on the critical role that family & friends play in helping people going through a similar transition. What we learnt? 🏡 Family members need support alongside those who are transitioning and having access to talking therapies can be a powerful tool to enable someone to process everything. Therapy for family members isn't available on the NHS, Nutshell exists to fund this important therapy. 🚉 The idea of the "trans train" - every trans person is on a different person journey and those with gender dysphoria who decide to transition will stop at different points. The idea of the 'trans train' was an analogy that helped Nicky explain what stop she felt was right for her. 💚 “I am here for you” - when coming out to friends and family people can sometimes find it hard to know what to say. It's better to communicate with a simple response like this, than go silent. ⭕ That the telling of lived experience is a powerful medium for learning & recognising no journey is the same. You never know who in your organisation may be supporting a loved one through this. Thank you Nicky & Kitty for sharing your story. Link to Nutshell in the comments. #transgenderawarenessweek

On. Time. In. Full. Do you live by these words? Then we might have the job for you… Operations superstars, BIG news. We're looking to add a Supply Planning Lead to The Nest. If joining team Pip & Nut wasn’t inticing enough, you’ll be responsible for vital areas of our slick supply chain. Think production planning, packaging tracking and cost saving projects. Check out the full job spec below and get your application in. #jobs #fmcg #bcorp #operations #supplyplanning