CKE Restaurants, Inc. brand Carl's Jr.® and PMG show that AI-powered video-level contextual targeting drives better results in CTV. Carl's Jr. wanted to drive more in-store visits and sales to their 1000+ restaurants in the U.S. PMG used IRIS-enabled™ PMPs to reach the brand's target audience in CTV. They converted at a higher rate than all other targeting methods, resulting in: • 35% incremental lift in visits, +21% higher than all tactics including first-party identity, demo, and pub-declared bid-stream data • 152% incremental lift in sales • 2.2X ROAS. Read this case study to learn more > https://bit.ly/4bZrNJC Video-level contextual segments created by IRIS.TV's data partners that utilize AI to analyze video frame-by-frame: Captify®, GumGum, KERV Interactive, Pixability, and Silverpush #casestudy #connectedtv #ctv #programmatic #adtech #ai #contextualadvertising #contextualtargeting
IRIS.TV
Advertising Services
Los Angeles, California 4,671 followers
We provide video data connectivity to enable better viewing experiences and advertising outcomes.
About us
IRIS.TV is the only data platform built for video. We provide video data connectivity to enable better viewing experiences and advertising outcomes. For CTV and online video, we structure, connect, and activate the world’s video-level data. Since 2013, we’ve enabled our partners to build scalable solutions on top of our platform for video-level contextual and brand-suitability planning, targeting, and measurement.
- Website
-
http://IRIS.TV
External link for IRIS.TV
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Los Angeles, California
- Type
- Privately Held
- Founded
- 2013
- Specialties
- Analytics, Video Strategy, Audience Engagement, Personalization, video recommendations, online video, digital video, ott, mobile video, branded content, artificial intelligence, machine learning, deep learning, contextual advertising, contextual video marketplace, programmatic advertising, private marketplace, adtech, data connectivity, and advanced tv
Locations
-
Primary
453 South Spring Street, #712
Los Angeles, California 90013, US
-
247 Centre St
2nd Floor
New York , NY 10570, US
Employees at IRIS.TV
Updates
-
Join DEG: The Digital Entertainment Group: AVOD Innovation group for a deep-dive virtual session, "The Voice of the Buyer: How FAST Can Drive Superior Performance for Advertisers" 📅 July 24 at 11 AM PT 💡 We'll explore the challenges that face streaming advertising, including navigating signal loss, fragmentation, and capturing viewer attention. Our speakers will also discuss the opportunities that free ad-supported streaming TV (FAST) can take advantage of to deliver more value to advertisers. Moderator: Field Garthwaite, CEO & Co-founder of IRIS.TV Panelists: Sam Bloom, Head of Partner Strategy, PMG Mark Garner, EVP and Head of Global FAST, A+E Networks Serge Matta, President, LG Ad Solutions Don't miss insights that could transform your streaming TV advertising strategy. ✨ This event is for DEG members. Interested in membership? visit https://bit.ly/43KrL5j to learn more #StreamingTV #Advertising #Programmatic #adtech #connectedtv
-
-
CMO Rohan Castelino sits down with TVREV at Cannes Lions to explain how brands like CKE Restaurants, Inc. Carl's Jr. and Hardees are leveraging our data marketplace of contextual intelligence solutions to reach CTV viewers when they are most likely to watch, remember, and convert.
𝗢𝘂𝗿 𝗹𝗮𝘁𝗲𝘀𝘁 TVREV "𝗘𝘅𝗽𝗹𝗮𝗶𝗻 𝗜𝘁 𝗧𝗼 𝗔 𝗧𝗲𝗲𝗻𝗮𝗴𝗲𝗿" 𝘃𝗶𝗱𝗲𝗼 𝗶𝘀 𝗻𝗼𝘄 𝗹𝗶𝘃𝗲 From Rio Damata: "Last year, I got a chance to learn about IRIS.TV from Field Garthwaite, the company’s founder, but I was still curious. So, I was thrilled when the offer to interview Rohan Castelino from the same company was presented. Rohan is the CMO of IRIS.TV, and he knows how to explain something as interesting as his company. He walked me through the company but his main piece of advice was to “stay updated on all the latest advances in AI” and to “get OpenAI, ChatGPT, and just try prompting it.” I decided to take that advice and see what Chatgpt had to say about this interview. I fed it the transcript and asked a few questions, and so check them out after watching this video. (BTW, I would never do this with homework due to academic integrity and I don’t think robots can capture what I think but this is a fun exercise)..."
-
In the panel Navigating the CTV Revolution at Cannes Lions, PMG's Sam Bloom discusses how brands like CKE Restaurants, Inc.'s Carl's Jr and Hardees are turning to video-level contextual targeting to drive superior performance and ROAS from CTV. https://bit.ly/3zx2O1Y #innovation #digitalmarketing #streamingmedia #streaming #ai #adtech #programmatic #FAST #ctv #connectedtv #contextualadvertising #canneslions
-
-
Learn more about how CKE Restaurants, Inc. leveraged video-level contextual targeting to drive superior performance in CTV. Thanks to partners PMG, Captify®, GumGum, KERV Interactive, Pixability, and Silverpush for showcasing how marketers drive brand lift, in-store visits, and sales with AI-powered contextual intelligence. https://lnkd.in/gG9JR93F
How fast-food chain Carl's Jr. is pushing CTV to become a performance channel
digiday.com
-
Ready to kick off the The StreamTV Show today in Denver? Be sure to check out the fireside chat with TVREV's Alan Wolk and PMG's Head of CTV & Video Strategy Mike Treon as they discuss our recent case study with CKE Restaurants, Inc. that utilized video-level contextual targeting in CTV to drive record lifts in visits, sales and ROAS. Following the chat, IRIS.TV CMO Rohan Castelino joins LG Ad Solutions, Gracenote, Google, and Anoki Inc on the panel "Context is the New Demo" to discuss how these capabilities can be applied by publishers and advertisers. https://bit.ly/4cbJypr
See IRIS.TV at The StreamTV Show Today!
streamtvshow.com
-
We're a few days away from #canneslions2024 and are looking forward to kicking off the week at RTL Beach with the panel "Navigating the CTV Revolution" Register here 👉 https://bit.ly/4b4GLN8 to attend as IRIS.TV CEO and co-founder Field Garthwaite moderates the discussion with this distinguished group of industry experts GumGum's Phil Schraeder Horizon Media's Jean-Marc Papin LG Ad Solutions's Ed Wale Magnite's Michael Laband PMG's Sam Bloom We'll delve into the impact of AI and contextual data on Connected TV (CTV) amidst challenges like cookie deprecation and privacy regulations. The panel will discuss how AI-driven data signals enhance ad targeting, ensuring relevance and emotional resonance and improving consumer experiences and outcomes for brands without compromising privacy. #innovation #digitalmarketing #streamingmedia #streaming #ai #adtech #programmatic #FAST #ctv #connectedtv #contextualadvertising
-
-
In this case study, learn how Future Today Inc is leveraging the IRIS_ID and video-level contextual targeting to drive: 💵 Six-figure quarterly revenue increases 📈20% higher eCPM Read the full story in TVREV 👉 https://bit.ly/4b1xpBK #programmatic #contextualtargeting #contextualadvertising #adtech #connectedtv #ctv
How Future Today Is Leveraging The IRIS_ID And Video-Level Contextual Targeting To Increase Yield And Revenue In CTV — TVREV
tvrev.com
-
We're headed to OTT.X X fronts! Our Co-Founder and CEO Field Garthwaite will join the panel Conquering the Complexity of CTV presented by Xumo's GM of Xumo Advertising Ying Wang, with Jeff Clanagan, President and Chief Distribution Officer, HARTBEAT and Chance Johnson Chance Johnson, Chief Commercial Officer, Nexxen If you're part of a media investment team or leverage CTV as part of your strategy, this session is for you. The world of CTV can be complex to navigate. Xumo is hosting a panel of experts who make up the "DNA" of the CTV ecosystem to simplify how you plan, activate, and measure your next strategy. The event is tomorrow, but there's still time to register and attend! Check out the schedule https://bit.ly/3UShnnM
-
-
We're headed to Cannes Lions International Festival of Creativity and are excited to connect with you to celebrate the festival and mix and mingle with the leaders at the forefront of marketing innovation. Join the conversation as we bring together the leading voices in streaming to share how brands are leveraging AI and new data signals to drive superior advertising outcomes in CTV. Request a meeting here 👉 https://bit.ly/3WyAxBU or reach out to Field Garthwaite, Richie Hyden, Rohan Castelino, and Nancy (Neumann) Grey.
Meet IRIS.TV at Cannes Lions
campaign.iris.tv